Fashion Companies: Revision Chapter 1
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Questions and Answers

What is the primary role of the designer and media system in fashion?

  • Creating the 'dream factor' (correct)
  • Implementing non-verbal communication
  • Driving technological innovation
  • Establishing socio-cultural trends
  • Which factor differentiates luxury from fashion?

  • Very high quality
  • Exclusivity
  • Very high prices
  • Timeless style (correct)
  • What does country branding involve?

  • Focusing on the price ranger and business models
  • Enhancing a country's reputation through luxury brands
  • Promoting sport and mega-events
  • Creating, monitoring, and managing a nation's image (correct)
  • What does the 'Country of Origin (COO) effect' refer to?

    <p>Successful transference of a nation's image to its exports</p> Signup and view all the answers

    What is a key factor in the French model of fashion?

    <p>Textiles designer creativity</p> Signup and view all the answers

    What is the primary role of the designer and media system in fashion?

    <p>Creating and promoting the 'dream factor'</p> Signup and view all the answers

    What does the 'Country of Origin (COO) effect' refer to?

    <p>Successful transference of a nation's image to its exports</p> Signup and view all the answers

    What is the difference between fashion and luxury?

    <p>Exclusivity</p> Signup and view all the answers

    What are key factors in the French model of fashion?

    <p>Textiles designer creativity and major companies/brands</p> Signup and view all the answers

    'Nation branding' involves creating, monitoring, and managing a nation's image based on which factors?

    <p>History, culture, and values</p> Signup and view all the answers

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