Podcast
Questions and Answers
What is the primary role of the designer and media system in fashion?
What is the primary role of the designer and media system in fashion?
- Creating the 'dream factor' (correct)
- Implementing non-verbal communication
- Driving technological innovation
- Establishing socio-cultural trends
Which factor differentiates luxury from fashion?
Which factor differentiates luxury from fashion?
- Very high quality
- Exclusivity
- Very high prices
- Timeless style (correct)
What does country branding involve?
What does country branding involve?
- Focusing on the price ranger and business models
- Enhancing a country's reputation through luxury brands
- Promoting sport and mega-events
- Creating, monitoring, and managing a nation's image (correct)
What does the 'Country of Origin (COO) effect' refer to?
What does the 'Country of Origin (COO) effect' refer to?
What is a key factor in the French model of fashion?
What is a key factor in the French model of fashion?
What is the primary role of the designer and media system in fashion?
What is the primary role of the designer and media system in fashion?
What does the 'Country of Origin (COO) effect' refer to?
What does the 'Country of Origin (COO) effect' refer to?
What is the difference between fashion and luxury?
What is the difference between fashion and luxury?
What are key factors in the French model of fashion?
What are key factors in the French model of fashion?
'Nation branding' involves creating, monitoring, and managing a nation's image based on which factors?
'Nation branding' involves creating, monitoring, and managing a nation's image based on which factors?
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