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Fashion Companies: Revision Chapter 1

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Questions and Answers

What is the primary role of the designer and media system in fashion?

Creating the 'dream factor' (correct)

Implementing non-verbal communication

Driving technological innovation

Establishing socio-cultural trends

Which factor differentiates luxury from fashion?

Very high quality

Exclusivity

Very high prices

Timeless style (correct)

What does country branding involve?

Focusing on the price ranger and business models

Enhancing a country's reputation through luxury brands

Promoting sport and mega-events

Creating, monitoring, and managing a nation's image (correct)

What does the 'Country of Origin (COO) effect' refer to?

Successful transference of a nation's image to its exports Signup and view all the answers

What is a key factor in the French model of fashion?

Textiles designer creativity Signup and view all the answers

What is the primary role of the designer and media system in fashion?

Creating and promoting the 'dream factor' Signup and view all the answers

What does the 'Country of Origin (COO) effect' refer to?

Successful transference of a nation's image to its exports Signup and view all the answers

What is the difference between fashion and luxury?

Exclusivity Signup and view all the answers

What are key factors in the French model of fashion?

Textiles designer creativity and major companies/brands Signup and view all the answers

'Nation branding' involves creating, monitoring, and managing a nation's image based on which factors?

History, culture, and values Signup and view all the answers

Fashion Companies: Revision Chapter 1

Choose a study mode

Podcast

Questions and Answers

What is the primary role of the designer and media system in fashion?

Which factor differentiates luxury from fashion?

What does country branding involve?

What does the 'Country of Origin (COO) effect' refer to?

What is a key factor in the French model of fashion?

What is the primary role of the designer and media system in fashion?

What does the 'Country of Origin (COO) effect' refer to?

What is the difference between fashion and luxury?

What are key factors in the French model of fashion?

'Nation branding' involves creating, monitoring, and managing a nation's image based on which factors?

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