Factors Influencing Marketing Activity
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Questions and Answers

What type of data is gathered first hand by the person?

  • Secondary Research
  • Primary Research (correct)
  • Qualitative Data
  • Internal Research
  • Which of the following is an example of external primary research?

  • Trials of prototypes
  • Sales figures for the business products
  • Questionnaires and surveys (correct)
  • Data held on a database
  • What does qualitative data primarily consist of?

  • Demographic statistics
  • Financial records
  • Quantitative measurements
  • Subjective information (correct)
  • Which type of research involves data that has been gathered before?

    <p>Secondary Research</p> Signup and view all the answers

    In market research, what refers to how, when, and by what means customers are likely to buy products or services?

    <p>Trends</p> Signup and view all the answers

    What do legal factors in marketing encompass?

    <p>Different laws affecting different markets</p> Signup and view all the answers

    Which of the following is NOT a part of ethical factors in marketing?

    <p>Government decisions</p> Signup and view all the answers

    What is the main purpose of researching information to identify the needs and wants of customers?

    <p>Developing market intelligence</p> Signup and view all the answers

    Why is it important for businesses to identify target markets?

    <p>To target products/services at the right people</p> Signup and view all the answers

    How does identifying size help in marketing campaigns?

    <p>To inform the budget based on sales generated</p> Signup and view all the answers

    What role does structure play in marketing campaigns?

    <p>Assisting in targeting advertisements and communication tone</p> Signup and view all the answers

    What is the main purpose of marketing?

    <p>To generate interest in a product or service</p> Signup and view all the answers

    Which of the following is NOT a principle of marketing?

    <p>Decreasing brand awareness</p> Signup and view all the answers

    What is the purpose of market segmentation?

    <p>To develop a marketing strategy</p> Signup and view all the answers

    Which type of market targets products at the general population?

    <p>Mass market</p> Signup and view all the answers

    What is one implication of business size on marketing activity?

    <p>Budgetary constraints and staff availability</p> Signup and view all the answers

    In marketing, what does the term 'Unique Selling Point' refer to?

    <p>Standing out from competitors</p> Signup and view all the answers

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