17 Questions
What type of data is gathered first hand by the person?
Primary Research
Which of the following is an example of external primary research?
Questionnaires and surveys
What does qualitative data primarily consist of?
Subjective information
Which type of research involves data that has been gathered before?
Secondary Research
In market research, what refers to how, when, and by what means customers are likely to buy products or services?
Trends
What do legal factors in marketing encompass?
Different laws affecting different markets
Which of the following is NOT a part of ethical factors in marketing?
Government decisions
What is the main purpose of researching information to identify the needs and wants of customers?
Developing market intelligence
Why is it important for businesses to identify target markets?
To target products/services at the right people
How does identifying size help in marketing campaigns?
To inform the budget based on sales generated
What role does structure play in marketing campaigns?
Assisting in targeting advertisements and communication tone
What is the main purpose of marketing?
To generate interest in a product or service
Which of the following is NOT a principle of marketing?
Decreasing brand awareness
What is the purpose of market segmentation?
To develop a marketing strategy
Which type of market targets products at the general population?
Mass market
What is one implication of business size on marketing activity?
Budgetary constraints and staff availability
In marketing, what does the term 'Unique Selling Point' refer to?
Standing out from competitors
Explore how environmental, political, legal, and ethical factors can impact marketing activities. Understand how legislation, government decisions, laws, and ethical standards play a crucial role in shaping marketing strategies.
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