Podcast
Questions and Answers
What type of data is gathered first hand by the person?
What type of data is gathered first hand by the person?
- Secondary Research
- Primary Research (correct)
- Qualitative Data
- Internal Research
Which of the following is an example of external primary research?
Which of the following is an example of external primary research?
- Trials of prototypes
- Sales figures for the business products
- Questionnaires and surveys (correct)
- Data held on a database
What does qualitative data primarily consist of?
What does qualitative data primarily consist of?
- Demographic statistics
- Financial records
- Quantitative measurements
- Subjective information (correct)
Which type of research involves data that has been gathered before?
Which type of research involves data that has been gathered before?
In market research, what refers to how, when, and by what means customers are likely to buy products or services?
In market research, what refers to how, when, and by what means customers are likely to buy products or services?
What do legal factors in marketing encompass?
What do legal factors in marketing encompass?
Which of the following is NOT a part of ethical factors in marketing?
Which of the following is NOT a part of ethical factors in marketing?
What is the main purpose of researching information to identify the needs and wants of customers?
What is the main purpose of researching information to identify the needs and wants of customers?
Why is it important for businesses to identify target markets?
Why is it important for businesses to identify target markets?
How does identifying size help in marketing campaigns?
How does identifying size help in marketing campaigns?
What role does structure play in marketing campaigns?
What role does structure play in marketing campaigns?
What is the main purpose of marketing?
What is the main purpose of marketing?
Which of the following is NOT a principle of marketing?
Which of the following is NOT a principle of marketing?
What is the purpose of market segmentation?
What is the purpose of market segmentation?
Which type of market targets products at the general population?
Which type of market targets products at the general population?
What is one implication of business size on marketing activity?
What is one implication of business size on marketing activity?
In marketing, what does the term 'Unique Selling Point' refer to?
In marketing, what does the term 'Unique Selling Point' refer to?
