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17 Questions

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Factors Influencing Marketing Activity

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Questions and Answers

What type of data is gathered first hand by the person?

Secondary Research

Primary Research (correct)

Qualitative Data

Internal Research

Which of the following is an example of external primary research?

Trials of prototypes

Sales figures for the business products

Questionnaires and surveys (correct)

Data held on a database

What does qualitative data primarily consist of?

Demographic statistics

Financial records

Quantitative measurements

Subjective information (correct)

Which type of research involves data that has been gathered before?

Secondary Research Signup and view all the answers

In market research, what refers to how, when, and by what means customers are likely to buy products or services?

Trends Signup and view all the answers

What do legal factors in marketing encompass?

Different laws affecting different markets Signup and view all the answers

Which of the following is NOT a part of ethical factors in marketing?

Government decisions Signup and view all the answers

What is the main purpose of researching information to identify the needs and wants of customers?

Developing market intelligence Signup and view all the answers

Why is it important for businesses to identify target markets?

To target products/services at the right people Signup and view all the answers

How does identifying size help in marketing campaigns?

To inform the budget based on sales generated Signup and view all the answers

What role does structure play in marketing campaigns?

Assisting in targeting advertisements and communication tone Signup and view all the answers

What is the main purpose of marketing?

To generate interest in a product or service Signup and view all the answers

Which of the following is NOT a principle of marketing?

Decreasing brand awareness Signup and view all the answers

What is the purpose of market segmentation?

To develop a marketing strategy Signup and view all the answers

Which type of market targets products at the general population?

Mass market Signup and view all the answers

What is one implication of business size on marketing activity?

Budgetary constraints and staff availability Signup and view all the answers

In marketing, what does the term 'Unique Selling Point' refer to?

Standing out from competitors Signup and view all the answers