Questions and Answers
Which of the following is NOT an external influence on consumer behavior?
Family is an internal influence on consumer behavior.
False
Name two internal influences on consumer behavior.
Needs and Motivations, Perception
_______ is a factor that affects consumer behavior based on shared values and beliefs of a large group.
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Match the following factors with their categories:
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Study Notes
External Influences on Consumer Behavior
- Culture: Shared values, norms, and practices that shape behaviors within a group.
- Subculture: Distinct cultural groups within a larger culture that influence specific consumer preferences and behaviors.
- Social Class: Hierarchical structure in society that affects access to resources, lifestyle, and consumption patterns.
- Reference Groups: Groups that individuals refer to for guidance on behavior and attitudes, influencing purchase decisions.
- Family: The primary social unit that significantly impacts consumer behavior through shared experiences and preferences.
Internal Influences on Consumer Behavior
- Needs and Motivations: Psychological and emotional drivers that push consumers toward fulfilling specific desires or requirements.
- Perception: The process through which consumers interpret and make sense of sensory information, impacting how they view products.
- Personality: Individual differences in characteristics and traits that influence buying behavior and brand loyalty.
- Lifestyle: The overall pattern of living, including interests, activities, and opinions, shaping consumer choices.
- Values: Deeply held beliefs that guide behavior and decision-making, affecting preferences for products and brands.
- Learning: The change in behavior resulting from experiences, which influences future purchasing decisions.
- Memory: The retention and recall of information related to products and brands, critical for recognition and preference.
- Beliefs and Attitudes: Established ideas and feelings about products that impact consumer evaluations and choices.
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Description
Explore the various factors that influence consumer behavior, including both external influences like culture and social class, as well as internal influences such as needs, motivations, and values. This quiz will test your understanding of how these factors shape purchasing decisions and consumer habits.
