Facebook Ad Campaign Objectives

What does B2B2C stand for?

Business-to-Business-to-Consumer (correct)
Business-to-Business-to-Business
Business-to-Consumer-to-Business
Business-to-Consumer-to-Consumer

What is the primary difference between B2G and other ecommerce models?

The pace of business is faster
The model does not rely on bidding
The bureaucratic nature of government agencies slows down the pace (correct)
Government entities are not involved

What is a key characteristic of C2B ecommerce models?

Individuals sell goods and services to companies (correct)
Companies sell products to government entities
Businesses bid for projects
Customers bid for products

In a B2B2C model, what is the end customer's understanding of the product or service?

They understand that they are buying from the original company (C) Signup and view all the answers

What is a typical process in a B2G ecommerce model?

Government agencies put up requests for proposals (C) Signup and view all the answers

What is an example of a C2B business model?

A site enables customers to post work and have businesses bid (B) Signup and view all the answers

What is the average cost-per-click for a campaign with a conversions objective?

$0.87 (A) Signup and view all the answers

Which Facebook ad format is suitable for campaigns with strong visual content that can be shown in just one image?

Image ads (C) Signup and view all the answers

What is the total number of Facebook ad campaign objectives?

5 (D) Signup and view all the answers

What was the primary concern for people interested in digital marketing growth in India in the past?

The lack of access to the internet (C) Signup and view all the answers

What percentage of the population in a developing country has digitalization reached in almost two decades?

50 percent (C) Signup and view all the answers

Which of the following is NOT a Facebook ad format?

Blog (A) Signup and view all the answers

What is the main goal of choosing the right campaign objective?

To reach goals while lowering costs (C) Signup and view all the answers

What is essential for a proficient digital marketer to stay up-to-date with the changing trends?

Upgrading skills and knowledge with the change of time (D) Signup and view all the answers

What is the primary role of digital marketing channels like SEO, content marketing, PPC, and social media marketing?

To enhance communication, sales, exposure, and reach (B) Signup and view all the answers

How many Facebook ad formats are mentioned in the passage?

9 (C) Signup and view all the answers

What has driven the growth of digital marketing in India?

The movement of digitalization (B) Signup and view all the answers

What is the lifeline of business in India according to the present scenario?

Digital marketing (B) Signup and view all the answers

What is the primary competitive advantage of the C2B ecommerce model?

Pricing flexibility for goods and services (D) Signup and view all the answers

What is the primary difference between the D2C and B2B2C business models?

The absence of third-party wholesalers (A) Signup and view all the answers

How do C2C ecommerce businesses typically make their money?

By charging transaction or listing fees (A) Signup and view all the answers

What is a key challenge faced by C2C ecommerce businesses?

Quality control and technology maintenance (C) Signup and view all the answers

Which of the following is an example of a retail ecommerce transaction?

A business selling its product directly to a customer (B) Signup and view all the answers

What is a common characteristic of C2C ecommerce businesses?

They exhibit self-propelled growth (C) Signup and view all the answers

What is the primary purpose of 1mg's online platform?

To provide information about prescribed medications (B) Signup and view all the answers

What is the estimated number of monthly visitors to 1mg's website?

14.62 million (A) Signup and view all the answers

What is the main goal of online branding?

To build a brand's identity online (D) Signup and view all the answers

What is a key benefit of building a brand online?

Improved brand awareness and recognition (D) Signup and view all the answers

What is included in the services offered by 1mg?

Online consultations, lab tests, and medical information (D) Signup and view all the answers

What is the relationship between online branding and lead generation?

Online branding increases lead generation (D) Signup and view all the answers