Facebook Ad Campaign Objectives
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Facebook Ad Campaign Objectives

Learn about the different Facebook ad campaign objectives and their cost-per-click benchmarks. Understand the average costs for each objective and choose the right one for your campaign.

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@UndamagedPigeon

Questions and Answers

What does B2B2C stand for?

Business-to-Business-to-Consumer

What is the primary difference between B2G and other ecommerce models?

The bureaucratic nature of government agencies slows down the pace

What is a key characteristic of C2B ecommerce models?

Individuals sell goods and services to companies

In a B2B2C model, what is the end customer's understanding of the product or service?

<p>They understand that they are buying from the original company</p> Signup and view all the answers

What is a typical process in a B2G ecommerce model?

<p>Government agencies put up requests for proposals</p> Signup and view all the answers

What is an example of a C2B business model?

<p>A site enables customers to post work and have businesses bid</p> Signup and view all the answers

What is the average cost-per-click for a campaign with a conversions objective?

<p>$0.87</p> Signup and view all the answers

Which Facebook ad format is suitable for campaigns with strong visual content that can be shown in just one image?

<p>Image ads</p> Signup and view all the answers

What is the total number of Facebook ad campaign objectives?

<p>5</p> Signup and view all the answers

What was the primary concern for people interested in digital marketing growth in India in the past?

<p>The lack of access to the internet</p> Signup and view all the answers

What percentage of the population in a developing country has digitalization reached in almost two decades?

<p>50 percent</p> Signup and view all the answers

Which of the following is NOT a Facebook ad format?

<p>Blog</p> Signup and view all the answers

What is the main goal of choosing the right campaign objective?

<p>To reach goals while lowering costs</p> Signup and view all the answers

What is essential for a proficient digital marketer to stay up-to-date with the changing trends?

<p>Upgrading skills and knowledge with the change of time</p> Signup and view all the answers

What is the primary role of digital marketing channels like SEO, content marketing, PPC, and social media marketing?

<p>To enhance communication, sales, exposure, and reach</p> Signup and view all the answers

How many Facebook ad formats are mentioned in the passage?

<p>9</p> Signup and view all the answers

What has driven the growth of digital marketing in India?

<p>The movement of digitalization</p> Signup and view all the answers

What is the lifeline of business in India according to the present scenario?

<p>Digital marketing</p> Signup and view all the answers

What is the primary competitive advantage of the C2B ecommerce model?

<p>Pricing flexibility for goods and services</p> Signup and view all the answers

What is the primary difference between the D2C and B2B2C business models?

<p>The absence of third-party wholesalers</p> Signup and view all the answers

How do C2C ecommerce businesses typically make their money?

<p>By charging transaction or listing fees</p> Signup and view all the answers

What is a key challenge faced by C2C ecommerce businesses?

<p>Quality control and technology maintenance</p> Signup and view all the answers

Which of the following is an example of a retail ecommerce transaction?

<p>A business selling its product directly to a customer</p> Signup and view all the answers

What is a common characteristic of C2C ecommerce businesses?

<p>They exhibit self-propelled growth</p> Signup and view all the answers

What is the primary purpose of 1mg's online platform?

<p>To provide information about prescribed medications</p> Signup and view all the answers

What is the estimated number of monthly visitors to 1mg's website?

<p>14.62 million</p> Signup and view all the answers

What is the main goal of online branding?

<p>To build a brand's identity online</p> Signup and view all the answers

What is a key benefit of building a brand online?

<p>Improved brand awareness and recognition</p> Signup and view all the answers

What is included in the services offered by 1mg?

<p>Online consultations, lab tests, and medical information</p> Signup and view all the answers

What is the relationship between online branding and lead generation?

<p>Online branding increases lead generation</p> Signup and view all the answers

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