Facebook Ad Campaign Objectives
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Questions and Answers

What does B2B2C stand for?

  • Business-to-Business-to-Consumer (correct)
  • Business-to-Business-to-Business
  • Business-to-Consumer-to-Business
  • Business-to-Consumer-to-Consumer

    • What is the primary difference between B2G and other ecommerce models?

  • The pace of business is faster
  • The model does not rely on bidding
  • The bureaucratic nature of government agencies slows down the pace (correct)
  • Government entities are not involved

    • What is a key characteristic of C2B ecommerce models?

  • Individuals sell goods and services to companies (correct)
  • Companies sell products to government entities
  • Businesses bid for projects
  • Customers bid for products

    • In a B2B2C model, what is the end customer's understanding of the product or service?

    <p>They understand that they are buying from the original company</p> Signup and view all the answers

    What is a typical process in a B2G ecommerce model?

    <p>Government agencies put up requests for proposals</p> Signup and view all the answers

    What is an example of a C2B business model?

    <p>A site enables customers to post work and have businesses bid</p> Signup and view all the answers

    What is the average cost-per-click for a campaign with a conversions objective?

    <p>$0.87</p> Signup and view all the answers

    Which Facebook ad format is suitable for campaigns with strong visual content that can be shown in just one image?

    <p>Image ads</p> Signup and view all the answers

    What is the total number of Facebook ad campaign objectives?

    <p>5</p> Signup and view all the answers

    What was the primary concern for people interested in digital marketing growth in India in the past?

    <p>The lack of access to the internet</p> Signup and view all the answers

    What percentage of the population in a developing country has digitalization reached in almost two decades?

    <p>50 percent</p> Signup and view all the answers

    Which of the following is NOT a Facebook ad format?

    <p>Blog</p> Signup and view all the answers

    What is the main goal of choosing the right campaign objective?

    <p>To reach goals while lowering costs</p> Signup and view all the answers

    What is essential for a proficient digital marketer to stay up-to-date with the changing trends?

    <p>Upgrading skills and knowledge with the change of time</p> Signup and view all the answers

    What is the primary role of digital marketing channels like SEO, content marketing, PPC, and social media marketing?

    <p>To enhance communication, sales, exposure, and reach</p> Signup and view all the answers

    How many Facebook ad formats are mentioned in the passage?

    <p>9</p> Signup and view all the answers

    What has driven the growth of digital marketing in India?

    <p>The movement of digitalization</p> Signup and view all the answers

    What is the lifeline of business in India according to the present scenario?

    <p>Digital marketing</p> Signup and view all the answers

    What is the primary competitive advantage of the C2B ecommerce model?

    <p>Pricing flexibility for goods and services</p> Signup and view all the answers

    What is the primary difference between the D2C and B2B2C business models?

    <p>The absence of third-party wholesalers</p> Signup and view all the answers

    How do C2C ecommerce businesses typically make their money?

    <p>By charging transaction or listing fees</p> Signup and view all the answers

    What is a key challenge faced by C2C ecommerce businesses?

    <p>Quality control and technology maintenance</p> Signup and view all the answers

    Which of the following is an example of a retail ecommerce transaction?

    <p>A business selling its product directly to a customer</p> Signup and view all the answers

    What is a common characteristic of C2C ecommerce businesses?

    <p>They exhibit self-propelled growth</p> Signup and view all the answers

    What is the primary purpose of 1mg's online platform?

    <p>To provide information about prescribed medications</p> Signup and view all the answers

    What is the estimated number of monthly visitors to 1mg's website?

    <p>14.62 million</p> Signup and view all the answers

    What is the main goal of online branding?

    <p>To build a brand's identity online</p> Signup and view all the answers

    What is a key benefit of building a brand online?

    <p>Improved brand awareness and recognition</p> Signup and view all the answers

    What is included in the services offered by 1mg?

    <p>Online consultations, lab tests, and medical information</p> Signup and view all the answers

    What is the relationship between online branding and lead generation?

    <p>Online branding increases lead generation</p> Signup and view all the answers

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