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Questions and Answers

A government aims to improve public health using mass communication. Which approach would most likely yield the best results?

Disseminating information through a variety of channels, including television, radio, and the internet, with easily understandable messages. (correct)
Relying solely on print media such as newspapers, to provide detailed information.
Focusing on entertainment programs with subtle health messages.
Targeting only literate populations with complex scientific data and research findings.

In a country with low literacy rates, which mass communication channel would be most effective for disseminating agricultural information to farmers?

Newspapers
Social networking platforms
Academic journals
Radio broadcasts (correct)

What is the primary role of creativity in mass communication campaigns, such as the polio eradication campaign?

To confuse audiences and create ambiguity.
To ensure that messages are easily understood and remembered. (correct)
To complicate the core message and target niche audiences.
To promote the personal agenda of the film stars.

How did mass communication contribute to India's Green Revolution?

By educating farmers on new agricultural techniques and technologies using radio. (D) Signup and view all the answers

What underlying factor primarily drives the impact of mass media on individuals' purchasing decisions?

The needs and desires of the consumers. (D) Signup and view all the answers

What does the phrase “Do boond zindagi ki” exemplify in the context of mass communication?

A simple, memorable health message. (D) Signup and view all the answers

Why is it important for mass communication campaigns to use a variety of media channels?

To ensure that all segments of the population are reached. (B) Signup and view all the answers

Which development primarily facilitated the rise of 'mass communication' as a prominent concept?

The ability to send messages to a large number of people quickly. (E) Signup and view all the answers

Which technological advancement most directly enabled the rise of mass communication?

The printing press and widespread paper production (B) Signup and view all the answers

A media outlet primarily focuses on reporting current events and delivering factual information to a wide audience. Which function of mass communication does this exemplify?

Information (B) Signup and view all the answers

Which of the following best describes the relationship between traditional media and new media?

New media has expanded the reach and interactivity of mass communication, often building upon traditional platforms. (D) Signup and view all the answers

A film aims to raise awareness about climate change through a compelling narrative and visual storytelling. Which functions of mass communication are primarily being utilized?

Both entertainment and education (C) Signup and view all the answers

Which of the following sequences represents the correct chronological order of the emergence of mass media forms?

Newspapers, radio, television, internet (C) Signup and view all the answers

How has the advent of new media impacted the role of the audience in mass communication?

Audiences have become active participants and content creators. (A) Signup and view all the answers

Which of the following best describes the progression of communication technology discussed?

Telegraph $\rightarrow$ wireless communication $\rightarrow$ photography $\rightarrow$ motion pictures (B) Signup and view all the answers

A local community uses social media to organize a clean-up event, disseminating information and coordinating volunteers. Which function of mass communication is best illustrated by this scenario?

A combination of information and education (D) Signup and view all the answers

What key advancement enabled the creation of color photographs?

The use of a special emulsion. (A) Signup and view all the answers

What distinguishes mass communication from other forms of communication?

Mass communication involves communication to a large, heterogeneous audience. (C) Signup and view all the answers

How did the introduction of digital technology impact photography?

It made photography easier and the cameras more user-friendly. (D) Signup and view all the answers

What was the primary difference between still photographs and motion pictures regarding image portrayal?

Still photographs were permanent and did not move, while motion pictures portrayed movement. (C) Signup and view all the answers

Which innovation is credited to Thomas Alva Edison and the Lumiere brothers?

Pioneering motion picture projection technology. (D) Signup and view all the answers

What significant development occurred in motion pictures around 1927?

Motion pictures transitioned from silent films to 'talkies'. (C) Signup and view all the answers

Which countries were significant in the early development of motion pictures?

USA and France (D) Signup and view all the answers

What is the most accurate description of the relationship between photography and motion pictures?

Motion pictures are a logical development stemming from still photography. (A) Signup and view all the answers

Which of the following best describes the impact of the universal availability of paper?

It played a role in every aspect of human activity. (D) Signup and view all the answers

What was the primary effect of Gutenberg's printing revolution on the accessibility of knowledge?

It gradually made knowledge available to ordinary people, breaking the monopoly of certain sections of society. (C) Signup and view all the answers

How did the emergence of libraries impact access to printed knowledge?

Libraries made books available to those who wanted to read even if they could not afford to buy them, (C) Signup and view all the answers

Which of the following statements best describes the evolution of printing technology after Gutenberg?

The printing process underwent much change and mechanization and has become highly sophisticated, aided by computers. (B) Signup and view all the answers

What is the relationship between printing and mass communication?

Printing is a component of mass communication that allows for widespread dissemination of information. (D) Signup and view all the answers

Which sequence accurately represents the progression of print media forms?

Books -> Newspapers -> Journals (C) Signup and view all the answers

Which of these would be considered a modern advancement that improved printing operations?

Computerization (B) Signup and view all the answers

What was the initial impact of printing on society?

It rapidly spread knowledge which was previously restricted to certain groups. (B) Signup and view all the answers

Which of the following best represents the chronological order of the development of writing materials and technologies?

Palm leaves, papyrus, paper, developed printing (B) Signup and view all the answers

What was the primary motivation for early newspaper owners to engage in journalism, as stated in the text?

To fight social problems. (A) Signup and view all the answers

Which of the following options best describes the role of journalism?

Collecting, editing, and presenting information with context. (A) Signup and view all the answers

What was Mahatma Gandhi's primary purpose in starting the 'Indian Opinion' in South Africa?

To advocate for the rights of Indians. (A) Signup and view all the answers

Which of the following figures is NOT explicitly mentioned as using journalism to fight for social or political causes during the British era in India?

Samuel Morse (C) Signup and view all the answers

How did national leaders and social reformers primarily utilize journalism during the British rule in India?

To advocate for social reforms and fight against British rule. (D) Signup and view all the answers

Which of the following most accurately describes the evolution of mass communication as presented in these materials?

It started with Samuel Morse's code and then led to the development of newspapers. (D) Signup and view all the answers

What key function do newspapers serve in society, according to the provided text

Providing information of public interest, advertisements, and diverse viewpoints. (C) Signup and view all the answers

Which of the following best describes the evolution of mass communication media, emphasizing the reduction of the time factor in news dissemination?

From newspapers to radio, showcasing a shift towards real-time broadcasting and overcoming the limitations of print media's production time. (D) Signup and view all the answers

Imagine a scenario where a major event occurs at 1 AM. Considering the limitations of early mass media, which medium would likely be the first to inform the public, and why?

Radio, due to its ability to broadcast information in real-time, bypassing the production time required for newspapers. (B) Signup and view all the answers

How did the invention of paper primarily impact early mass communication, considering previous methods of recording information?

It provided a portable, reproducible, and accessible medium for written communication, replacing less efficient methods like writing on rocks or palm leaves. (C) Signup and view all the answers

Given the constraints of early newspapers, how might their content differ from modern 24-hour news cycles?

Early newspapers would exclude any information gathered after midnight, and would focus on events with lasting impact rather than breaking news. (D) Signup and view all the answers

What is the most significant limitation of face-to-face communication when considered as a medium for mass communication?

It is limited by geographical reach and audience size. (C) Signup and view all the answers

If a society had not yet invented paper, what would be the most significant challenge in establishing widespread literacy and education?

The lack of a readily available and portable medium for writing and reading. (B) Signup and view all the answers

In what way did Marconi's invention of the radio revolutionize mass communication compared to prior methods?

It enabled near-instantaneous broadcast of information to a broad audience across distances. (C) Signup and view all the answers

Consider a historical scenario where a message needs to be communicated to a large population quickly. Based on the evolution of mass media, which sequence of media would be most effective, assuming each is available?

Face-to-face communication -> Radio -> Newspaper (A) Signup and view all the answers

Flashcards

Educating (via Media)

Informing or teaching people about something, like disease prevention.

Entertaining (via Media)

Providing amusement or enjoyment through various media.