External Growth Methods: Strategic Alliances

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Questions and Answers

What is an advantage of strategic alliances formed without capital?

  • Increased flexibility (correct)
  • Greater investment required
  • Stronger union
  • Enhanced commitment

Which disadvantage is associated with strategic alliances that involve capital?

  • Easier implementation
  • Weaker ties
  • Immediate trust
  • Longer negotiations (correct)

What is a disadvantage of alliances without capital?

  • Possibility of stronger ties
  • Less flexible arrangements
  • Increased trust and commitment
  • Lack of trust and commitment (correct)

Which example illustrates a capital alliance?

<p>Renault-Nissan Alliance (B), Coca-Cola and Monster (D)</p> Signup and view all the answers

How do strategic alliances formed with capital primarily differ from those without?

<p>They involve longer negotiations (C)</p> Signup and view all the answers

What is one reason companies form strategic alliances?

<p>Access to additional resources (A)</p> Signup and view all the answers

What is a potential benefit of forming a strategic alliance?

<p>Possibility of 'real options' (B)</p> Signup and view all the answers

What characterizes a strategic alliance's flexibility?

<p>Quick start and finish (D)</p> Signup and view all the answers

How does forming strategic alliances strengthen competitive positions?

<p>It helps in jointly addressing common threats (D)</p> Signup and view all the answers

What is a primary benefit of forming alliances with competitors?

<p>Increasing market size (C)</p> Signup and view all the answers

Which strategic alliance is known to require significant investments?

<p>Hulu created by Disney (B), Renault-Nissan Alliance (C)</p> Signup and view all the answers

What should be evaluated first before considering mergers or acquisitions?

<p>The different options for strategic alliances (A)</p> Signup and view all the answers

What distinguishes strategic alliances from collusive agreements?

<p>Strategic alliances are permitted legally (B)</p> Signup and view all the answers

What is the term used for cooperation among competing companies?

<p>Coopetition (D)</p> Signup and view all the answers

Which framework is useful for assessing whether internal resources are superior to those of competitors?

<p>VRIO framework (D)</p> Signup and view all the answers

Under what condition should mergers or acquisitions be seriously considered?

<p>When resources must be accessed with maximum guarantees (B)</p> Signup and view all the answers

Which of the following is an example of a strategic alliance?

<p>A partnership between Daimler and Tesla (A)</p> Signup and view all the answers

What is a significant risk associated with mergers and acquisitions?

<p>Failure in partner integration (C)</p> Signup and view all the answers

Which of the following is a characteristic of successful strategic alliances?

<p>Common objectives and shared risks (C)</p> Signup and view all the answers

Which type of resources may companies seek through strategic alliances?

<p>Complementary resources such as distribution channels (A)</p> Signup and view all the answers

Which strategy may allow a company to access capabilities available in another firm without a full merger?

<p>Licensing agreements (B)</p> Signup and view all the answers

What is the first step in assessing the relevance of internal resources for entering a target market?

<p>Evaluating similarity of existing resources to market needs (A)</p> Signup and view all the answers

Which of the following is NOT a valid reason to prefer joint ventures over outright acquisitions?

<p>More control over operations (D)</p> Signup and view all the answers

What is a common factor in the failures of mergers and acquisitions like Daimler and Chrysler?

<p>Incompatibility of corporate cultures (D)</p> Signup and view all the answers

What is an explicit agreement in the context of competitive behavior?

<p>Rivals agree on quantity and price (A)</p> Signup and view all the answers

What is meant by implicit agreements among companies?

<p>Observations of competitive behavior that influence decisions (B)</p> Signup and view all the answers

Why do companies enter into strategic alliances?

<p>To leverage the capabilities and competencies of partners (A)</p> Signup and view all the answers

What describes a learning race in the context of strategic alliances?

<p>The faster partner gains more competitive advantage (D)</p> Signup and view all the answers

Which of the following is NOT a main type of strategic alliance?

<p>Franchise agreements (D)</p> Signup and view all the answers

What characterizes an alliance without capital?

<p>No ownership participation from partners (B)</p> Signup and view all the answers

What is a defining feature of joint ventures?

<p>They create a new entity where partners are owners (D)</p> Signup and view all the answers

What type of strategic alliance includes cross-shareholdings?

<p>Alliances with capital (C)</p> Signup and view all the answers

What is a key requirement when selecting a strategic partner for an alliance?

<p>Compatibility with the partner (A)</p> Signup and view all the answers

Which of the following describes a merger?

<p>The union of two or more companies into a new entity (C)</p> Signup and view all the answers

What is a primary distinguishing factor of an acquisition compared to a merger?

<p>Acquisition can be total or partial (D)</p> Signup and view all the answers

What is essential for managing a strategic alliance effectively?

<p>Ensuring costs do not exceed the benefits generated (A)</p> Signup and view all the answers

Which of the following is an example of a friendly acquisition?

<p>Amazon acquiring Whole Foods Market (B), Microsoft acquiring LinkedIn in 2016 (C)</p> Signup and view all the answers

Which of the following statements is true regarding strategic alliances?

<p>They require significant commitment from both parties. (C)</p> Signup and view all the answers

Which of the following is NOT a component of managing strategic alliances?

<p>Designing competitive pricing strategies (B)</p> Signup and view all the answers

What benefit is typically sought by companies entering into a merger?

<p>Strengthened market position through combined resources (A)</p> Signup and view all the answers

What typically occurs during a hostile takeover?

<p>The acquired company opposes the absorption. (C)</p> Signup and view all the answers

What is a primary benefit of horizontal integration in mergers?

<p>Reconfigures the industry structure, reducing competitive intensity. (B)</p> Signup and view all the answers

Why might banks frequently engage in mergers?

<p>To address oversupply and competitive pressure. (D)</p> Signup and view all the answers

What defines vertical integration in the context of mergers?

<p>Acquiring a company that operates at a different stage of the supply chain. (B)</p> Signup and view all the answers

What effect do mergers typically have on Porter's five competitive forces?

<p>They can reduce rivalry among existing competitors. (B)</p> Signup and view all the answers

What is a common reason for the merger of companies in mobile telecommunications?

<p>To reduce oversupply and competitive pressures. (B)</p> Signup and view all the answers

Which of the following scenarios is an example of horizontal integration?

<p>An airline merges with a competitor airline. (D)</p> Signup and view all the answers

What typically characterizes a successful merger between two competitor companies?

<p>There is complementary strength in operations and markets. (A)</p> Signup and view all the answers

Flashcards

Similarity Assessment

Evaluating if your existing resources (products, capabilities) are similar to those needed in the target market.

Resource Superiority Assessment

Comparing your resources to competitors in the target market using the VRIO framework to determine if they offer superior advantage.

Marketability of Resources

When you need to access resources or capabilities that another company possesses.

Proximity to Partner

Considering whether you need to be physically close to a partner to get their resources.

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Partner Integration

The ability to seamlessly blend your company with a partner's company.

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Strategic Alliances

Strategic alliances that involve working directly with a partner company.

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Joint Venture

A formal agreement where two companies work together to achieve a common goal.

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Acquisition

Buying out another company to expand your own business.

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Access Additional Resources (Strategic Alliances)

Companies form strategic alliances to gain access to resources they might not have themselves, such as distribution channels, after-sales services, or specialized expertise.

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Strengthening Competitive Position (Strategic Alliances)

Strategic alliances can strengthen a company's position in the market by combining forces with another company to address common challenges.

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Coopetition

Collaborations between competitors can be a type of strategic alliance where businesses work together to increase market share and reach a wider audience.

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Difference between Strategic Alliances and Collusive Agreements

Strategic alliances between companies are legal and encouraged, while collusive agreements are illegal and constitute a violation of competition laws.

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What is a Strategic Alliance?

A strategic alliance is a formal agreement between two or more companies where they share resources and expertise to achieve a common business objective.

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Reasons for Forming Strategic Alliances

Companies form strategic alliances to enter new markets, expand their reach, or gain access to new technologies and expertise.

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Benefits of Strategic Alliances

Strategic alliances can help companies gain access to new customers and distribution channels, which can lead to increased market share and sales.

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Cost Reduction and Efficiency (Strategic Alliances)

Strategic alliances can help companies reduce costs and increase efficiency by sharing resources and expertise.

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Explicit Agreements

Rival companies agree on specific prices and quantities of products they will offer.

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Implicit Agreements

Companies indirectly coordinate their actions by observing each other's behavior and responding accordingly.

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Learning Races

Partners in a strategic alliance share knowledge and resources to improve their capabilities and competitive advantage.

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Alliance Without Capital

A strategic alliance where partners do not invest in each other's equity.

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Alliance With Capital

A strategic alliance where at least one partner invests in the equity of another partner, including cross-shareholdings.

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Corporate Venture Capital

A form of strategic alliance where a company invests in a start-up or emerging business.

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Strategic Alliance Without Capital

These alliances involve sharing resources and expertise without capital investment. They are often based on licensing agreements, where one company grants another the right to use its intellectual property. These alliances are quick to establish and are typically flexible, allowing for easier adaptation to changing circumstances.

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Strategic alliance with capital

These alliances go beyond simply sharing resources and involve capital investments. Companies might form joint ventures, where they create new entities together, or invest in each other's operations. These partnerships are typically more committed and require a longer-term vision.

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Licensing Agreement

A type of strategic alliance where one company grants another the right to use its intellectual property, like a patent or trademark. This can be a quick and efficient way for companies to utilize each other's strengths and expand their market reach.

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Flexibility

One of the main advantages of strategic alliances without capital is their flexibility. Companies can adapt to changing market conditions and exit the partnership more easily compared to alliances involving capital investment.

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Speed of Formation

Strategic alliances without capital can be established quickly, enabling companies to capitalize on opportunities promptly. This can be crucial in fast-paced industries where reaction time is essential.

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Weaker Ties

A key drawback of alliances without capital is the potential for weaker ties between the partners. This can make it harder to build trust and commitment, which are essential for long-term success.

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Extended Negotiation

Strategic alliances with capital often involve a longer negotiation process due to the complex nature of the financial arrangements. This can delay the implementation of the alliance and impact its effectiveness.

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Merger

The process of uniting two or more companies into a single new entity, often involving companies of comparable size.

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Alliance Management

The ability of a company to effectively choose, manage, and sustain partnerships that align with its strategic goals and create mutual value. This involves selecting the right partner, designing the alliance effectively, and managing the relationship actively.

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Friendly Acquisition

A situation where companies agree on the acquisition, often involving negotiations and mutual benefits.

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External Growth Methods

A company's strategic choices that involve expanding their operations by acquiring or merging with other companies, aiming to increase market share, resources, or expertise. This is a significant decision impacting the company's future direction.

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Partner Selection Criteria

Factors such as compatibility and commitment that are crucial for successful alliances. These factors are carefully assessed during the selection process to ensure a good fit between partners.

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Why do companies merge with competitors?

Companies merge with competitors to gain a larger market share, reduce competition, and potentially influence industry prices. This can be seen in industries like banking, mobile telecommunications, and airlines where oversupply is common. It also helps them gain access to their competitor's resources, distribution channels, and customer base.

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How does a merger or acquisition affect competition?

Merging or acquiring a competitor can lead to reduced competition within a market by eliminating a rival and reducing the number of players. This can make it easier for the merged company to control pricing and market share.

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What is a hostile takeover?

A hostile takeover occurs when a company tries to acquire another company without the target company's consent. This can happen through various methods, including a tender offer or a proxy contest. The target company may resist the takeover actively, leading to a conflict between the two companies.

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What is a merger?

A merger is a combination of two companies into a single new entity. Both companies agree to join forces, often leading to shared ownership and control of the new combined company.

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What is an acquisition?

An acquisition occurs when one company purchases the other, taking control of its operations. The acquiring company may purchase a majority or all of the target company's shares, making it a subsidiary or fully integrating it into its own operations.

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What is vertical integration?

Vertical integration occurs when a company expands its operations along its supply chain. This can involve acquiring companies that supply raw materials or components, or companies that distribute or retail its products.

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What is horizontal integration?

Horizontal integration occurs when a company acquires another company at the same stage of the value chain. This is commonly seen in merging with competitors to increase market share, reduce competition, and potentially influence pricing.

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How do companies acquire other companies?

A company may use a variety of tactics to acquire another company, including a tender offer, a proxy contest, or a merger agreement. The particular tactic chosen depends on the circumstances and involves legal and financial elements.

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Study Notes

External Growth Methods

  • External growth methods are a corporate strategy
  • The agenda includes strategic alliances, management of strategic alliances, mergers and acquisitions, and mergers, acquisitions and competitive advantage

Strategic Alliances

  • Strategic alliances are voluntary agreements between companies
  • They involve sharing resources, capabilities, and knowledge
  • Alliances can be used for entering new markets or developing new products/processes/services
  • Alliances are considered "strategic" if they affect a company's ability to compete
  • A survey of Fortune 1000 companies showed 80% believe strategic alliances generate over 25% of their income

Why Companies Form Strategic Alliances

  • Entering new markets
    • Example: joint venture between Volkswagen and SAIC
    • Example: alliance between Disney+ and Movistar
  • Reducing uncertainty associated with new markets
    • Example: alliances between large pharmaceutical companies and biotech start-ups
  • Accessing additional resources
    • Example: alliance between Telefónica and El Corte Inglés, or Telefónica and Vodafone; or Mercedes-Tesla

Strengthening the Competitive Position

  • Strategic alliances can strengthen competitive positions
  • Alliances with competitors can increase market size
  • Example: alliance between Google, Intel and TAG Heuer; or Daimler-Tesla
  • This is also known as 'coopetition'
  • Explicit and implicit collaborations can occur with competitors and rivals

Learning from Partners

  • Learning from partner capabilities and competencies
  • Strategic alliances allow for learning races where one partner learns faster, and gains an advantage
  • Example: strategic alliance between Toyota and GM

Types of Strategic Alliances

  • Alliances without capital: do not involve participation in the capital of the strategic partner
  • Alliances with capital: involve participation of at least one company in the capital of the strategic partner
  • Joint ventures: companies form a new entity, with shared ownership

Managing Strategic Alliances

  • Between 30% and 70% of strategic alliances are considered failures by at least one party
  • Risks associated with strategic alliances include opportunistic behaviors
    • Example: contracts fail to foresee all necessary resources
  • Companies should discover whether their partner's capacity to collaborate is overestimated versus expectations
  • One company may need to make more specific investments related to the alliance than another

Mergers and Acquisitions

  • Mergers and acquisitions are often part of a company's corporate strategy
  • A merger combines two or more independent companies into a new joint entity
    • Usually between companies of similar size
    • Example: PSA and FCA merger created the Stellantis group
  • An acquisition involves a company purchasing another company
    • Friendly acquisitions: both parties agree
    • Hostile acquisitions: the target doesn't agree
    • Example: Disney's acquisition of Pixar; or the attempted acquisition of Endesa by Gas Natural

Mergers with Competitors

  • Mergers with competitors can reconfigure the industry structure
  • This can reduce competitive intensity in industries with oversupply
  • Example: PSA and PCA merger

Why Companies Merge/Acquire

  • Overcome entry barriers to new markets
  • Gain access to a new market
  • Acquire new capabilities or distinctive skills
  • Reduce competitive intensity by acquiring potential competitors

Reasons Why Mergers/Acquisitions Destroy Value

  • Difficulties in integrating companies with differing organizational cultures
  • Failure to achieve expected synergies
  • Over-indebtedness through significant take-over bids
  • Over-diversification and increased company size

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