Podcast
Questions and Answers
Export marketing includes activities like research, product design, branding, packaging, pricing, and promotion.
Export marketing includes activities like research, product design, branding, packaging, pricing, and promotion.
True (A)
Export marketing focuses on the utilization of surplus production within a country.
Export marketing focuses on the utilization of surplus production within a country.
False (B)
Countries use trade barriers like tariffs and subsidies to encourage imports from foreign competitors.
Countries use trade barriers like tariffs and subsidies to encourage imports from foreign competitors.
False (B)
Trade barriers are sometimes imposed to protect infant industries against established foreign competitors.
Trade barriers are sometimes imposed to protect infant industries against established foreign competitors.
Industrialization involves transforming the focus of an economy from manufacturing to agriculture.
Industrialization involves transforming the focus of an economy from manufacturing to agriculture.
Export marketing primarily aims at conservation of natural resources in the exporting country.
Export marketing primarily aims at conservation of natural resources in the exporting country.
International Marketing involves exchange between a company and local customers.
International Marketing involves exchange between a company and local customers.
Market Analysis in International Business Expansion focuses only on macro levels.
Market Analysis in International Business Expansion focuses only on macro levels.
Differentiating Market Strata in business expansion includes assessing language barriers.
Differentiating Market Strata in business expansion includes assessing language barriers.
Attractiveness and Market Accessibility are the only factors considered in assessing market viability.
Attractiveness and Market Accessibility are the only factors considered in assessing market viability.
Establishing distribution partnerships is considered a low-cost investment in business localization.
Establishing distribution partnerships is considered a low-cost investment in business localization.
International Marketing strategies are the same for all countries without any differentiation.
International Marketing strategies are the same for all countries without any differentiation.
Export marketing involves importing goods to other countries.
Export marketing involves importing goods to other countries.
The uncontrollable forces in the macroenvironment for international business include politics, culture, and geography.
The uncontrollable forces in the macroenvironment for international business include politics, culture, and geography.
Reasonably-priced products are not important for ensuring success in international marketing.
Reasonably-priced products are not important for ensuring success in international marketing.
A person's self-reference criterion (SRC) involves conscious adaptation to different cultural values and beliefs.
A person's self-reference criterion (SRC) involves conscious adaptation to different cultural values and beliefs.
'Filipino VS American observation of Time - Flexible VS Valuable and Limited resources' highlights differences in cultural perceptions between the two nationalities.
'Filipino VS American observation of Time - Flexible VS Valuable and Limited resources' highlights differences in cultural perceptions between the two nationalities.
The 7P's of Marketing include Product, Pride, Place, Promotion, Process, People, and Public Relations.
The 7P's of Marketing include Product, Pride, Place, Promotion, Process, People, and Public Relations.