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Questions and Answers
What is the purpose of studying the marketing environment in strategic planning?
To understand the external forces that can impact the organization's marketing goals and resources.
What is marketing implementation?
The process of organizing and directing a company's marketing initiatives.
What is necessary for successful marketing initiatives?
A well-run marketing department that encourages employees, facilitates effective communication, coordinates efforts, and establishes reasonable deadlines.
What are some external elements that make up the marketing environment?
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What can the external forces in the marketing environment present to an organization?
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Marketing implementation entails organizing and giving direction to a company's ______ initiatives.
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A well-run marketing department is necessary to carry out ______ initiatives successfully.
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The external forces in the marketing environment may present ______ that enable the organization to meet its marketing goals.
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The process of putting marketing strategies into practice is known as ______.
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The marketing environment consists of various external elements, including competition, the economy, politics, rules & regulations, ______, and society.
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