Exploring Servicescape and Experiencescape

An example of a servicescape is a hotel lobby, which includes elements such as the reception desk, seating areas, and decor.

Factors that contribute to experiencescape include the physical environment, customer interactions, employee behavior, and sensory elements like music or scent.

Servicescape refers to the physical environment in which a service is delivered, while experiencescape is the overall experience and perception of the service, including both physical and intangible elements.