Exploring Consumer Preferences for Male Employee Service
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Questions and Answers

What factors did consumers evaluate in terms of male employees' service?

Consumers evaluated in terms of heteronormativity, sexuality, and social conservatism.

According to the evaluation, which type of male employee was found to be more satisfactory in giving service?

A masculine male employee is more satisfactory to give service.

What does the evaluation suggest about the preference for masculine or effeminate male employees?

The evaluation suggests that consumers prefer masculine male employees over effeminate employees.

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