18 Questions
Which of the following is NOT a characteristic of an interesting survey question?
Open-ended format
Which of the following is a tendency to respond to survey questions in a specific way, regardless of the content?
All of the above
Which of the following is NOT a method of collecting survey data?
Randomized controlled trials
Which of the following refers to the extent to which a survey actually measures the intended topic?
Validity
Which of the following sampling methods involves selecting subjects in such a way that the odds of their being in the study are known or can be calculated?
Probability sampling
Which of the following is a group that is a subset of the population of interest in a survey?
Sample
What is the first step in conducting survey research?
Mapping out research objectives and making them specific
Which of the following is NOT a type of question to avoid when constructing surveys?
Open-ended questions
What is the primary purpose of pretesting survey questions?
To identify and correct ambiguous or confusing questions
Which of the following is NOT a factor to consider when measuring responses in survey research?
Sampling technique used
What is the purpose of focus groups in qualitative research?
To obtain in-depth information and insights through group discussions
Which sampling technique is typically used when a representative sample is required in survey research?
Probability sampling
What is the purpose of a semantic differential scale?
To evaluate a variable on multiple dimensions using opposite adjectives
Which of the following is a characteristic of a Likert scale?
It presents a positively worded statement and a negatively worded statement
What is the purpose of using a continuous dimension in survey construction?
To allow variables to be measured on a range or scale
Which level of measurement is appropriate for classifying response items into distinct categories?
Nominal
What is the defining characteristic of a ratio scale?
It has equal intervals between all values and a true zero point
Which level of measurement is appropriate for ranking or ordering response items?
Ordinal
Test your knowledge on Experimental Psychology and the Scientific Method. This quiz covers important topics such as alternatives to experimentation, surveys, interviews, characteristics of survey items, and response styles.
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