Expected Utility Theory Quiz
46 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the expected value (EV) of Option A?

  • £2400
  • £3000
  • £4000
  • £3200 (correct)
  • Which option has a higher expected utility (EU)?

  • Neither option provides any expected utility
  • Option B (correct)
  • Option A
  • Both options are equal in EU
  • Why might expected utility theory be considered a poor description of reality?

  • It does not account for risk aversion.
  • It neglects emotional factors in decision-making. (correct)
  • It only considers monetary values.
  • It assumes all individuals are rational decision-makers. (correct)
  • What does a concave utility function indicate about a decision-maker?

    <p>The individual is risk-averse. (B)</p> Signup and view all the answers

    In the context of expected utility, Option A provides:

    <p>More risk and uncertainty compared to Option B. (A)</p> Signup and view all the answers

    What is the utility of winning £3000 according to the given utility values?

    <p>122 (C)</p> Signup and view all the answers

    Which statement about risk aversion is correct?

    <p>Risk-averse individuals prefer smaller, more certain rewards. (D)</p> Signup and view all the answers

    How does the presence of a losing option affect decision-making according to expected utility theory?

    <p>It complicates the decision-making process. (C)</p> Signup and view all the answers

    Which option has a higher expected value?

    <p>Option A (B)</p> Signup and view all the answers

    Why did most people choose Option B despite its lower expected value?

    <p>They preferred a guaranteed amount over a gamble. (A)</p> Signup and view all the answers

    In the formula for expected value, what does 'p' represent?

    <p>The probability of each outcome (C)</p> Signup and view all the answers

    What does the expected value formula help an individual determine?

    <p>The probable outcomes of a decision (B)</p> Signup and view all the answers

    What does 'risk averse' mean in the context of decision-making?

    <p>Preferring lower risk options even if they yield lesser benefits (A)</p> Signup and view all the answers

    Which of the following best describes the expected utility in relation to expected value?

    <p>Expected utility considers individual preferences and the perceived value of outcomes. (A)</p> Signup and view all the answers

    What psychological phenomenon describes the tendency to value owned items more highly than non-owned items?

    <p>Endowment effect (D)</p> Signup and view all the answers

    In the described experiment, what percentage of participants in Group 2 chose to keep the mug they owned?

    <p>89% (B)</p> Signup and view all the answers

    What was the primary reason participants felt worse about losing an owned item compared to gaining a new one?

    <p>Emotional attachment (C)</p> Signup and view all the answers

    Which group had the least desire to keep the item they started with?

    <p>Group 3 (A)</p> Signup and view all the answers

    What does a steeper loss function indicate in the context of the endowment effect?

    <p>Losses are felt more acutely (C)</p> Signup and view all the answers

    Which of the following best describes the behavior of Group 1 in the experiment?

    <p>They preferred to gain the mug over chocolate (C)</p> Signup and view all the answers

    What outcome is primarily associated with the endowment effect as described in the findings?

    <p>Greater regret in lost items (D)</p> Signup and view all the answers

    How does ownership influence the perceived value of an object?

    <p>It increases the emotional attachment to the object (C)</p> Signup and view all the answers

    What does the Attraction Effect suggest in decision-making?

    <p>People are influenced by adding an irrelevant option to the choice set. (C)</p> Signup and view all the answers

    When comparing Option A (£460, 59 miles) and Option B (£707, 104 miles), which option might be considered more attractive based on the information provided?

    <p>Only Option B is attractive due to higher range. (A)</p> Signup and view all the answers

    What can be inferred about the impact of price on consumer choice from the provided information?

    <p>Price can be overshadowed by perceived value like range. (A)</p> Signup and view all the answers

    In the scenario, what is the probability of losing money when choosing Option B with a 30% chance of $33?

    <p>The chance of losing money is 40%. (A)</p> Signup and view all the answers

    Considering the options provided, which one did not provide a clear outcome in the Attraction Effect scenario?

    <p>Option C with a 25% chance of $33. (B)</p> Signup and view all the answers

    Which statement about the given probabilities can be considered inaccurate?

    <p>Higher monetary values directly correlate with lower chances. (B)</p> Signup and view all the answers

    What is the primary psychological phenomenon illustrated by the examples in the document?

    <p>Framing Effect (A)</p> Signup and view all the answers

    Why might consumers exhibit a preference for Option B over Option A despite its higher price?

    <p>Higher range provides greater perceived value. (A)</p> Signup and view all the answers

    What is the most rational choice for someone pursuing guaranteed outcomes in the first scenario presented?

    <p>£500 for sure (D)</p> Signup and view all the answers

    In the context of the disease prevention programs, what is the expected outcome of Program A?

    <p>400 people will die (C), 200 people will be saved (D)</p> Signup and view all the answers

    What is the nature of the probability associated with Program B?

    <p>1/3 probability of saving none (A), 1/3 probability of saving 600 people (B)</p> Signup and view all the answers

    How do the outcomes in scenarios A and C differ in terms of financial impact?

    <p>Both scenarios have the same financial risk and reward. (D)</p> Signup and view all the answers

    What psychological effect did Kahneman and Tversky highlight regarding decision-making?

    <p>Losses are weighted more heavily than equivalent gains. (B)</p> Signup and view all the answers

    What is the discrepancy in perception between options A and B?

    <p>Option A is seen as riskier despite having a similar expected outcome. (A), Option B guarantees outcomes but is perceived as less attractive. (C)</p> Signup and view all the answers

    What is the expected number of lives saved in Program B when considering its probabilities?

    <p>200 (A), 400 (D)</p> Signup and view all the answers

    What implication does the term 'loss aversion' have on individuals' decision-making processes?

    <p>The fear of loss often outweighs the potential for gain. (D)</p> Signup and view all the answers

    What does prospect theory primarily describe?

    <p>Decision-making under risk (C)</p> Signup and view all the answers

    How often do large amounts typically enter bank accounts according to the theory?

    <p>Infrequently (A)</p> Signup and view all the answers

    In prospect theory, what is indicated by the concave shape of the curve for gains?

    <p>Diminishing sensitivity to gains (B)</p> Signup and view all the answers

    What does 'decision by sampling' refer to in the context of bank transactions?

    <p>Observing common patterns in financial behavior (C)</p> Signup and view all the answers

    According to Stewart et al. (2006), which is true about bank debits?

    <p>They occur more often for small amounts. (A)</p> Signup and view all the answers

    What does the phrase 'small amounts go into people's bank accounts often' imply?

    <p>Consumers typically have a preference for lower-value transactions. (B)</p> Signup and view all the answers

    What aspect of prospect theory is described as 'purely descriptive'?

    <p>Describes observed behaviors and patterns in decision making. (D)</p> Signup and view all the answers

    Which of the following best summarizes the conclusion regarding the handling of large sums of money?

    <p>They leave accounts more frequently than they enter. (C)</p> Signup and view all the answers

    Flashcards

    Expected Value (EV)

    The expected value (EV) of an option represents the average outcome you can anticipate if you were to repeat a decision many times. It is calculated by summing each possible outcome multiplied by its corresponding probability.

    How to Calculate Expected Value (EV)

    The expected value (EV) of an option is calculated by summing the products of each possible outcome and its corresponding probability. For instance, to find the EV of Option A with 80% chance of £4000 and 20% chance of £0, you'd calculate: (0.8 * £4000) + (0.2 * £0) = £3200.

    Rational Choice: Maximizing Expected Value

    The concept of expected value suggests that, logically, you should always choose the option with the highest expected value. However, in practice, people often deviate from this principle.

    Risk Aversion

    Risk aversion describes a tendency to prefer a guaranteed outcome, even if it means sacrificing potential for higher gains. This behavior implies that people are more sensitive to the pain of potential losses than the joy of potential gains.

    Signup and view all the flashcards

    Expected Utility Theory

    The expected utility theory suggests that people make decisions based on the subjective value they assign to potential outcomes, rather than relying solely on objective expected value.

    Signup and view all the flashcards

    Kahneman and Tversky's Findings: Risk Aversion for Gains

    Kahneman and Tversky (1979) highlighted a common behavioral pattern known as 'risk aversion for gains.' This means that people tend to be more cautious when facing potential gains, often choosing options with lower expected value but greater certainty.

    Signup and view all the flashcards

    Risk Aversion for Gains: Implications

    Risk aversion for gains implies that people often prioritize certainty and avoid taking risks, even if it means potentially missing out on larger rewards. This reflects a preference for minimizing potential loss.

    Signup and view all the flashcards

    Understanding Risk Aversion for Gains

    Understanding risk aversion for gains helps explain why people often make choices seemingly contrary to objective expected value calculations. Their decisions are influenced by their individual risk tolerance and subjective value assigned to potential outcomes.

    Signup and view all the flashcards

    Expected Utility (EU)

    Expected Utility (EU) is a theory that suggests people make decisions based on the expected utility of each option, considering both the probability and the subjective value (utility) they assign to each outcome.

    Signup and view all the flashcards

    Concave Utility Function

    A concave utility function indicates that the value of additional gains decreases as you get more of something. This reflects risk aversion, where people are more sensitive to potential losses than gains.

    Signup and view all the flashcards

    Expected Utility Theory (Prescriptive vs. Descriptive)

    Expected Utility Theory assumes that people are rational and make decisions based on maximizing their utility (expected satisfaction). However, real-world choices often deviate from this assumption.

    Signup and view all the flashcards

    Diminishing Marginal Utility

    The concept of diminishing marginal utility illustrates that the satisfaction gained from each additional unit of something decreases as you consume more of it.

    Signup and view all the flashcards

    Framing Effect

    The framing effect describes how the way information is presented can influence people's choices, even if the underlying options are objectively the same.

    Signup and view all the flashcards

    Prospect Theory (Loss Aversion)

    Prospect Theory, a behavioral economic theory, proposes that people value gains and losses differently, being more sensitive to potential losses than to equivalent gains. This explains why people might take more risks to avoid losses than they would to gain the same amount.

    Signup and view all the flashcards

    Expected Value

    A decision-making approach where individuals choose the option with the highest expected value, calculated by considering the potential outcomes and their probabilities.

    Signup and view all the flashcards

    Loss Aversion

    A psychological phenomenon, people tend to be more sensitive to potential losses than to potential gains.

    Signup and view all the flashcards

    Certainty Effect

    A situation where people choose a smaller, certain gain over a larger, uncertain gain. This aligns with risk aversion.

    Signup and view all the flashcards

    Prospect Theory

    A psychological phenomenon illustrating how framing a choice in terms of gains or losses can significantly influence people's decisions, often contradicting expected value calculations.

    Signup and view all the flashcards

    Availability Heuristic

    A psychological phenomenon where people overestimate the probability of events they can easily recall or imagine.

    Signup and view all the flashcards

    What is Prospect Theory?

    Prospect Theory is descriptive, meaning it aims to explain how people actually make decisions, rather than prescribing how they should make decisions.

    Signup and view all the flashcards

    What's the missing link in Prospect Theory?

    Prospect Theory doesn't provide an answer to why the curves in the decision-making model are shaped the way they are. This is still a mystery.

    Signup and view all the flashcards

    How do small & large amounts of money influence bank accounts?

    People are more likely to take smaller amounts of money frequently, and larger amounts infrequently. Think of your own bank account - you probably make smaller deposits often, and larger deposits rarely.

    Signup and view all the flashcards

    What does the study about bank debits show?

    People feel more pain from losing a large sum of money than the joy of winning a smaller sum. This explains why people might be more cautious when it comes to losing money.

    Signup and view all the flashcards

    How is Prospect Theory related to utility functions?

    The shape of the decision-making curve in Prospect Theory resembles the concave shape of a utility function.

    Signup and view all the flashcards

    How does decision-making by sampling work?

    The decision-making model based on sampling suggests that people make decisions based on how frequently they've seen similar situations in the past.

    Signup and view all the flashcards

    What is the endowment effect?

    The endowment effect describes the tendency for people to value something more once they own it. This means they are willing to pay more to keep an item they already possess than they would be willing to pay to acquire it.

    Signup and view all the flashcards

    What causes the endowment effect?

    The endowment effect is the result of loss aversion, which means that the pain of losing something is greater than the pleasure of gaining something of equal value.

    Signup and view all the flashcards

    What is the impact of the endowment effect?

    In the endowment effect, the value of an item increases once it becomes part of a person's possessions. This can lead to irrational decisions, as people might overvalue items they own, even if they are objectively worth less.

    Signup and view all the flashcards

    What is the Knetsch (1989) study?

    The study by Knetsch (1989) provides a clear example of the endowment effect. Participants who were randomly assigned a mug were more likely to keep it than to trade it for a chocolate bar, even if they had initially found both items equally appealing.

    Signup and view all the flashcards

    What are the implications of the endowment effect?

    The endowment effect has implications for various economic situations, such as trading, pricing, and even negotiation. Understanding this phenomenon helps us analyze how people make decisions based on their possessions.

    Signup and view all the flashcards

    What does the steeper slope of the loss-aversion curve show?

    The steeper slope in the loss-aversion curve demonstrates that the negative impact of a loss is greater than the positive impact of an equivalent gain. This explains why people are more motivated to avoid losses than to acquire gains.

    Signup and view all the flashcards

    How is the endowment effect related to other concepts?

    The endowment effect is related to other behavioral economic concepts, such as risk aversion and framing effects. These concepts highlight the influence of cognitive biases on our decision-making process.

    Signup and view all the flashcards

    How can we overcome the endowment effect?

    The endowment effect can be mitigated by understanding its underlying principles and practicing strategies like thinking objectively about the value of items we own, considering potential gains instead of losses, and being aware of the potential for bias in our decision-making.

    Signup and view all the flashcards

    Risk Aversion for Gains

    When people choose an option with a lower expected value because it comes with a higher certainty of getting a smaller reward, even if it means they might miss out on a larger potential gain.

    Signup and view all the flashcards

    Attraction Effect

    A phenomenon where the attractiveness of an option is increased when another, clearly inferior option is present (the 'decoy').

    Signup and view all the flashcards

    Marketing Tactics

    The attraction effect can be used to create a sense of urgency or scarcity, making a product seem more desirable. It exploits the way our brains process information.

    Signup and view all the flashcards

    Expected Utility

    A concept that suggests people make choices based on their own subjective sense of value, not just on objective expected value.

    Signup and view all the flashcards

    Study Notes

    Decision-Making Lecture Structure

    • The lecture will cover the differences between rational decision-making and human decision-making.
    • It will also explore Prospect Theory as a model for human decision-making under risk.
    • Lastly, it will discuss the empirical and conceptual issues with Prospect Theory.

    Learning Outcomes

    • Students will understand the relationship between expected value, expected utility, and risk aversion.
    • Students will be able to identify key features of Prospect Theory and define associated behavioral phenomena which align with the theory.
    • Students will be able to describe behavioral phenomena that are inconsistent with Prospect Theory.
    • Students will be able to describe Decision by Sampling and compare it to Prospect Theory.

    Riskless Multiattribute Choice

    • The lecture notes depict a selection of food items (like canned goods) displayed in rows for a riskless multiattribute choice example.

    Intertemporal Choice

    • People tend to prioritize immediate rewards over future ones.
    • For example, someone might turn down a larger future amount of money in favour of a smaller amount immediately.

    Decisions Under Uncertainty

    • Decisions under uncertainty occur when the probability of particular outcomes is unknown.
    • For instance, deciding whether to take an umbrella when the chance of rain is unknown is a decision under uncertainty.

    Decisions Under Risk

    • Decisions under risk occur when there is an understood likelihood of different outcomes.
    • An example is placing a bet where the probability of winning or losing is known.

    Expected Value

    • Expected value (EV) is calculated by summing the product of each outcome's value and its probability.
    • EV= p1a1 + p2a2 + p3a3 + ...+ pnan, where a is outcome of an action, p is probability of the outcomes.
    • The decision that has the highest EV is typically chosen to maximize your expected gain.

    Expected Value Example

    • Option A: 80% chance of £4,000, 20% chance of nothing;
    • Option B: £3,000 for sure;
    • Most people choose option B because it guarantees £3,000, rather than taking a gamble.

    Expected Utility

    • Expected utility is different from expected value.
    • Expected utility theory uses concave utility function for gains and convex for losses.

    Expected Utility Theory

    • A rational, prescriptive account of choice, but is a poor description of reality.

    Violations of Expected Utility

    • People's behavior often violates expected utility theory.
    • Decisions involving gains and losses and probabilities are often inconsistent with expected utility predictions.

    Violations of Expected Utility Example

    • A 50% chance of gaining £1,000 or losing £1,000 is less appealing than to gain £500 for sure.

    The Framing of Decisions

    • The way choices are presented affects the outcome.
    • Example: Choosing between two options in terms of lives saved/lost can be seen to sway choices.

    Prospect Theory – Problems

    • Prospect theory has some limitations in its scope of application.
    • It lacks explanation, describing decision-making but not why people behave a certain way.

    Prospect Theory – Valuation vs Choice

    • How individuals value decision-making differs from the process of making choices.

    Prospect Theory - Attraction Effect

    • The presence of a third, unattractive option may influence the choice of another prospect, causing the selected option to be more attractive.

    Prospect Theory – Decision Weights Function

    • In prospect theory, the relationship between probability and valuation is non-linear.

    Prospect Theory Summary

    • Prospect theory uses rounding numbers for processing, reference points, a value function, and decision weights to help decision-making.

    Prospect Theory Structure

    • The lecture will demonstrate how human decision-making deviates from rational decision-making.
    • It will also show how those discrepancies have led to Prospect Theory as a model for understanding human decision-making under risk conditions.
    • Lastly, it will analyze the empirical and conceptual hurdles within Prospect Theory.

    Prospect Theory Problems: Limited Scope

    • A limitation of Prospect Theory is its limited scope, lacking explanations for why people make certain choices. It can predict choices, but not the underlying reasons.
    • There are certain situations where Prospect theory’s predictions are inconsistent.

    Prospect Theory – Problems: Purely Descriptive

    • Prospect theory is purely descriptive in describing how people make decisions, but it does not attempt to explain why people make these choices.
    • The model describes how people make decisions, not why.

    Prospect Theory - Decision by Sampling

    • When making decisions based on sampling, people tend to frequently prioritize small amounts and less frequently large sums of money.

    Conclusions

    • The conclusion section provides a high-level understanding of the core of the decisions in various contexts.
    • It is important to understand why people make certain decisions to effectively improve or influence those decisions.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    Description

    Test your understanding of expected utility theory with this quiz. You'll explore concepts like expected value, risk aversion, and decision-making under uncertainty. Dive into questions regarding utility functions and the psychological phenomena influencing choices.

    More Like This

    Expected Utility Theory in Finance
    8 questions

    Expected Utility Theory in Finance

    UnwaveringBrazilNutTree avatar
    UnwaveringBrazilNutTree
    Théorie de l'utilité espérée et risque
    40 questions
    Use Quizgecko on...
    Browser
    Browser