10 Questions
What was the first recorded instance of customer relationship management in the field of hospitality?
Thomas Cook managing a tour with pen and paper in 1841
When did airlines' rapid growth begin?
1920s
What made managing reservations increasingly difficult in the 1940s?
Using 1940s technology without computerization
Who introduced the “Drive-Ur-Self System” in the 1900s-1980s?
John Hertz
What marked the beginning of mass transportation in the mid-1700s?
The industrial revolution
What was the first automated reservation system introduced in 1946?
Magnetronic Reservisor
Which airline developed the first world's reservations system called RESERVEC?
Trans-Canada Airlines
Which computerized reservation system was developed by American Airlines in the 1960s?
SABRE system
What did the AIRLINE DEREGULATION ACT of 1978 allow for airlines?
Frequent change of fares by airlines
What did smaller airlines enroll in as an alternative to developing their own computerized reservation systems?
CRS of bigger airlines
Test your knowledge of the evolution of travel technology in tourism and hospitality from the 1400s to the 1900s. Explore the development of customer relationship management, mass transportation, and early tour management methods.
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