32 Questions
What was the first recorded instance of customer relationship management in the field of hospitality?
Thomas Cook managing a tour with pen and paper in 1841
What technological advancement allowed the beginning of mass transportation in the mid-1700s?
Industrial revolution expanding rail connections across Europe
Who started the first recorded car rental company?
Joe Saunders
What did American Airlines have to do in the 1930s due to the rapid growth of air travel?
Systematize their operations without computerization
When did air travel grow dramatically?
1950s
Which technological advancement made it increasingly difficult to manage reservations in the 1940s?
'1940s technology'
What was the name of the first automated reservation system introduced in 1946?
Magnetronic Reservisor
Which airline developed the first world's reservations system in 1953?
Trans-Canada Airlines
What was the name of the computerized reservation system developed by American Airlines in partnership with IBM?
SABRE system
What federal law enacted in 1978 lifted restrictions on fares, route coverage, and market entry?
Airline Deregulation Act
What did smaller airlines enroll in that belonged to bigger airlines such as American and United?
Flight reservation systems
What was the impact of airline deregulation on the frequency of fare changes?
Airlines changed fares frequently
What did some airlines fear if SABRE or APOLLO installed their systems to travel agents?
Loss of market share
What did the Civil Aeronautics Board set rules to eliminate in 1984 regarding computerized reservation systems (CRS)?
Display bias
Which airline intensified their distribution system features after airline deregulation?
American Airlines
What term was used to describe the monopoly of American Airlines in the airline reservations system in the 1960s?
Market monopoly
What do IATA codes primarily designate?
Airport codes, airline, and city codes
What is the role of the International Civil Aviation Organization (ICAO)?
Ensure aviation regulations across different countries
Which organization ensures that aviation regulations are consistent across different countries and continents?
International Civil Aviation Organization (ICAO)
What is the purpose of the first letter in ICAO 4-letter codes?
Describes the country
What is the main function of the International Air Transport Association (IATA)?
Designate airport codes, airline, and city codes
What do ICAO 4-letter codes generally represent?
Specific airport codes
What is the purpose of IATA codes?
To identify airports, airlines, and destinations in the travel industry
Which of the following is an example of a remarkable airport code mentioned in the text?
LOL - Lovelock City Airport
What was the purpose of developing the NATO Phonetic Alphabet?
To standardize radio communication for international travel
Which alphabet did the United States adopt for military radio communication in 1941?
Able Baker alphabet
What was the first phonetic alphabet known internationally, highlighting cities' names across the globe?
ITU Phonetic Alphabet
What prompted IATA to standardize the process of airport coding in the 1960s?
Rapid growth of air travel
Which country's airport code is represented by 'CRK'?
Philippines
What do IATA codes identify in the travel industry?
Airlines, destinations, and traffic documents
Who initiated a review of the Able Baker alphabet along with the US?
What were the original code words used in the Joint Army/Navy Phonetic Alphabet adopted by the United States military?
Able Baker
Test your knowledge on the evolution of travel technology in tourism and hospitality from the 1400s to the 1900s. Explore the milestones, such as the development of customer relationship management, expansion of rail connections, and the transition to digital systems.
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