Podcast
Questions and Answers
What are the distinct roles of traditional media mentioned in the text?
What are the distinct roles of traditional media mentioned in the text?
- Inform, educate, and influence opinion (correct)
- Expose corrupt practices, act as a resource center, and advocate for digital divide
- Connect individuals, reach wide audiences, and impact society
- Provide opportunities for communication, share ideas, and speculate
Which statement best describes the impact of traditional media?
Which statement best describes the impact of traditional media?
- It guarantees free and fair elections and provides academic knowledge.
- It provides opportunities for communication, sharing ideas, and speculation.
- It connects individuals and reaches wide audiences with influential messages. (correct)
- It acts as a watchdog and advocate for digital divide.
What is one way in which new media is changing the participation habits of audiences?
What is one way in which new media is changing the participation habits of audiences?
- By providing opportunities for people to communicate, share ideas, and speculate
- By acting as a gateway of information and keeper of heritage
- By exposing corrupt practices of the government and the private sector
- By challenging the distinctive features of traditional media (correct)
When did radio broadcasting services start in Malaysia?
When did radio broadcasting services start in Malaysia?
What is one role of mass media mentioned in the text?
What is one role of mass media mentioned in the text?
When were radio and television grouped under the Ministry of Information?
When were radio and television grouped under the Ministry of Information?
What is one distinctive feature of traditional media that has been challenged by new media?
What is one distinctive feature of traditional media that has been challenged by new media?
What did people do in the early days around the radio set in the evening?
What did people do in the early days around the radio set in the evening?
What was the impact of television in people's daily lives?
What was the impact of television in people's daily lives?
What does mass media enable people to do?
What does mass media enable people to do?
What technology or resources were available during the pre-Industrial Age?
What technology or resources were available during the pre-Industrial Age?
Which age harnessed the power of electricity that led to electrical telegraphy and early large-scale computers?
Which age harnessed the power of electricity that led to electrical telegraphy and early large-scale computers?
What is one of the advancements in the Digital Age mentioned in the text?
What is one of the advancements in the Digital Age mentioned in the text?
Which age saw the invention of televisions and transistor radios?
Which age saw the invention of televisions and transistor radios?
What was a significant development in the Industrial Age according to the text?
What was a significant development in the Industrial Age according to the text?
What did people discover during the Pre-Industrial Age according to the text?
What did people discover during the Pre-Industrial Age according to the text?
Which technology was not available during the Electronic Age based on the text?
Which technology was not available during the Electronic Age based on the text?
What type of media paved the way for faster communication and the creation of social networks in the Digital Age according to the text?
What type of media paved the way for faster communication and the creation of social networks in the Digital Age according to the text?
What is one key factor that the relationship between government media and new media should be based on?
What is one key factor that the relationship between government media and new media should be based on?
What is a feature of online broadcasting that differentiates it from traditional broadcasting?
What is a feature of online broadcasting that differentiates it from traditional broadcasting?
What did pay television introduce that altered the traditional broadcasting model?
What did pay television introduce that altered the traditional broadcasting model?
What is the potential of online radio and television, as mentioned in the text?
What is the potential of online radio and television, as mentioned in the text?
What is the purpose of having a prominently displayed language selector on ministerial websites?
What is the purpose of having a prominently displayed language selector on ministerial websites?
What is a distinguishing feature of government media's collaboration with new media according to the text?
What is a distinguishing feature of government media's collaboration with new media according to the text?
What is the primary reason media sites are turning to brand awareness?
What is the primary reason media sites are turning to brand awareness?
What should every government agency do regarding online communication, according to the text?
What should every government agency do regarding online communication, according to the text?
What fundamental changes are highlighted in the text regarding the needs of citizens in the media environment?
What fundamental changes are highlighted in the text regarding the needs of citizens in the media environment?
What is a measurable indicator mentioned in the text that could be used to gauge effectiveness of online communication?
What is a measurable indicator mentioned in the text that could be used to gauge effectiveness of online communication?
What is one thing that broad internet platforms with 24/7 exposure are creating, according to the text?
What is one thing that broad internet platforms with 24/7 exposure are creating, according to the text?
What is one impact of the changing media environment in Malaysia?
What is one impact of the changing media environment in Malaysia?
What is one role of every ministry mentioned in the text regarding effective online interaction?
What is one role of every ministry mentioned in the text regarding effective online interaction?
What does the text suggest every government agency should consider regarding interactive content on portals?
What does the text suggest every government agency should consider regarding interactive content on portals?
When should governments share their successes according to the text?
When should governments share their successes according to the text?
Study Notes
Roles and Impact of Traditional Media
- Traditional media serves to inform, educate, entertain, and provide a platform for public discourse.
- It has a significant impact by shaping public opinion and influencing societal values.
New Media and Audience Participation
- New media is enhancing audience participation by allowing for real-time feedback and interaction.
Radio Broadcasting in Malaysia
- Radio broadcasting services commenced in Malaysia in 1934.
Mass Media Functions
- One key role of mass media is to disseminate information widely, providing access to knowledge and news.
Radio and Television Ministry Regulation
- Radio and television were grouped under the Ministry of Information in 1969.
Distinct Features Challenged by New Media
- Traditional media's one-way communication mode is challenged by new media's interactive nature.
Community Around Early Radio
- In the early days of radio, families gathered around the radio set in the evening to listen to programs together.
Television’s Influence
- Television transformed daily life by becoming a central source of entertainment and information.
Mass Media Empowerment
- Mass media enables individuals to access diverse viewpoints and engage in informed discussions.
Pre-Industrial Age Technology
- During the pre-Industrial Age, communication methods included oral storytelling and hand-written messages.
Age of Electricity
- The Industrial Age harnessed electricity, leading to developments such as the electrical telegraph and early computers.
Digital Age Advances
- The Digital Age saw advancements like the rise of the internet, enabling instant communication and access to information.
Invention in the Electronic Age
- The Electronic Age is marked by the invention of televisions and transistor radios.
Industrial Age Developments
- A significant development of the Industrial Age was the mass production of printed materials.
Discoveries in the Pre-Industrial Age
- People in the Pre-Industrial Age discovered various forms of written communication and basic technologies.
Missing Technology in the Electronic Age
- The internet was not available during the Electronic Age.
Digital Age Communication
- Social media platforms and instant messaging paved the way for faster communication in the Digital Age.
Government Media and New Media Relationship
- The relationship between government media and new media should be based on transparency and public engagement.
Online vs. Traditional Broadcasting
- A key feature of online broadcasting is its on-demand access, unlike the fixed schedule of traditional broadcasting.
Pay Television Impact
- Pay television introduced subscription models that altered traditional broadcasting funding and viewing patterns.
Potential of Online Media
- Online radio and television have the potential for greater reach and audience engagement, offering niche content.
Language Selector on Websites
- A language selector on ministerial websites serves to ensure accessibility and cater to diverse populations.
Government Media Collaboration
- Government media's collaboration with new media is characterized by leveraging new technology to enhance communication.
Brand Awareness in Media
- Media sites are focusing on brand awareness to attract and retain audiences in a competitive landscape.
Online Communication Best Practices
- Every government agency should prioritize effective online communication strategies to connect with citizens.
Changes in Citizen Needs
- The text highlights fundamental changes in citizens' needs for immediate and engaging communication in the media landscape.
Measuring Online Communication Effectiveness
- Measurable indicators, such as user engagement and feedback, can gauge the effectiveness of online communication.
Internet Platforms Impact
- Broad internet platforms provide 24/7 exposure, creating an environment of constant information flow.
Media Environment Shifts in Malaysia
- The evolving media environment in Malaysia has led to increased digital media consumption and engagement.
Ministries' Online Interaction
- Every ministry is tasked with ensuring effective online interaction and responsiveness to public inquiries.
Interactive Content Considerations
- Government agencies should consider the incorporation of interactive content to enhance portal engagement.
Sharing Government Successes
- Governments should share their successes promptly to build trust and improve public perception.
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Description
Explore the evolution of media from traditional to new media and its impact on societal values and norms. Understand the technological advancements during different ages and their influence on media.
