Evolution of Media: Traditional to New Media

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Questions and Answers

What are the distinct roles of traditional media mentioned in the text?

Inform, educate, and influence opinion (correct)

Expose corrupt practices, act as a resource center, and advocate for digital divide

Connect individuals, reach wide audiences, and impact society

Provide opportunities for communication, share ideas, and speculate

Which statement best describes the impact of traditional media?

It guarantees free and fair elections and provides academic knowledge.

It provides opportunities for communication, sharing ideas, and speculation.

It connects individuals and reaches wide audiences with influential messages. (correct)

It acts as a watchdog and advocate for digital divide.

What is one way in which new media is changing the participation habits of audiences?

By providing opportunities for people to communicate, share ideas, and speculate

By acting as a gateway of information and keeper of heritage

By exposing corrupt practices of the government and the private sector

By challenging the distinctive features of traditional media (correct)

When did radio broadcasting services start in Malaysia?

In the thirties Signup and view all the answers

What is one role of mass media mentioned in the text?

To connect individuals and reach wide audiences with influential messages Signup and view all the answers

When were radio and television grouped under the Ministry of Information?

In 1969 Signup and view all the answers

What is one distinctive feature of traditional media that has been challenged by new media?

Informing, educating, and influencing opinion Signup and view all the answers

What did people do in the early days around the radio set in the evening?

Listen to popular network programs Signup and view all the answers

What was the impact of television in people's daily lives?

It set the routine of life within homes Signup and view all the answers

What does mass media enable people to do?

Participate in events and interact with communities over long distance Signup and view all the answers

What technology or resources were available during the pre-Industrial Age?

Cave paintings, papyrus, printing press using wood blocks, and codex in the Mayan region Signup and view all the answers

Which age harnessed the power of electricity that led to electrical telegraphy and early large-scale computers?

Electronic Age Signup and view all the answers

What is one of the advancements in the Digital Age mentioned in the text?

Wearable technology Signup and view all the answers

Which age saw the invention of televisions and transistor radios?

Electronic Age Signup and view all the answers

What was a significant development in the Industrial Age according to the text?

Punchcards Signup and view all the answers

What did people discover during the Pre-Industrial Age according to the text?

Cave paintings and developed paper from plants Signup and view all the answers

Which technology was not available during the Electronic Age based on the text?

Printing press (mass production) Signup and view all the answers

What type of media paved the way for faster communication and the creation of social networks in the Digital Age according to the text?

Voice and image media Signup and view all the answers

What is one key factor that the relationship between government media and new media should be based on?

Mutual respect and equality Signup and view all the answers

What is a feature of online broadcasting that differentiates it from traditional broadcasting?

Availability wherever internet coverage is available Signup and view all the answers

What did pay television introduce that altered the traditional broadcasting model?

Introduction of narrowcasting to paying customers Signup and view all the answers

What is the potential of online radio and television, as mentioned in the text?

Viable alternatives to on-air broadcasting Signup and view all the answers

What is the purpose of having a prominently displayed language selector on ministerial websites?

To cater to a multi-lingual society's needs Signup and view all the answers

What is a distinguishing feature of government media's collaboration with new media according to the text?

"Widgets" for bloggers and Twitter feeds for critical issues Signup and view all the answers

What is the primary reason media sites are turning to brand awareness?

To promote an image of credibility and trust Signup and view all the answers

What should every government agency do regarding online communication, according to the text?

Share information across ministries and offer cohesive responses Signup and view all the answers

What fundamental changes are highlighted in the text regarding the needs of citizens in the media environment?

The need for governments to communicate clearly and consistently on a timely basis Signup and view all the answers

What is a measurable indicator mentioned in the text that could be used to gauge effectiveness of online communication?

Website visits and blog coverage – increasing or decreasing volume Signup and view all the answers

What is one thing that broad internet platforms with 24/7 exposure are creating, according to the text?

Citi Signup and view all the answers

What is one impact of the changing media environment in Malaysia?

Prominent news outlets are operating their own portals in competition with the local press Signup and view all the answers

What is one role of every ministry mentioned in the text regarding effective online interaction?

Having Facebook pages, Twitter feeds, and YouTube channels for effective interaction Signup and view all the answers

What does the text suggest every government agency should consider regarding interactive content on portals?

Whether the content could be used in video, shared in photos, or adapted into a widget Signup and view all the answers

When should governments share their successes according to the text?

to enhance their relationship with the people. Signup and view all the answers

Study Notes

Roles and Impact of Traditional Media

Traditional media serves to inform, educate, entertain, and provide a platform for public discourse.
It has a significant impact by shaping public opinion and influencing societal values.

New Media and Audience Participation

New media is enhancing audience participation by allowing for real-time feedback and interaction.

Radio Broadcasting in Malaysia

Radio broadcasting services commenced in Malaysia in 1934.

Mass Media Functions

One key role of mass media is to disseminate information widely, providing access to knowledge and news.

Radio and Television Ministry Regulation

Radio and television were grouped under the Ministry of Information in 1969.

Distinct Features Challenged by New Media

Traditional media's one-way communication mode is challenged by new media's interactive nature.

Community Around Early Radio

In the early days of radio, families gathered around the radio set in the evening to listen to programs together.

Television’s Influence

Television transformed daily life by becoming a central source of entertainment and information.

Mass Media Empowerment

Mass media enables individuals to access diverse viewpoints and engage in informed discussions.

Pre-Industrial Age Technology

During the pre-Industrial Age, communication methods included oral storytelling and hand-written messages.

Age of Electricity

The Industrial Age harnessed electricity, leading to developments such as the electrical telegraph and early computers.

Digital Age Advances

The Digital Age saw advancements like the rise of the internet, enabling instant communication and access to information.

Invention in the Electronic Age

The Electronic Age is marked by the invention of televisions and transistor radios.

Industrial Age Developments

A significant development of the Industrial Age was the mass production of printed materials.

Discoveries in the Pre-Industrial Age

People in the Pre-Industrial Age discovered various forms of written communication and basic technologies.

Missing Technology in the Electronic Age

The internet was not available during the Electronic Age.

Digital Age Communication

Social media platforms and instant messaging paved the way for faster communication in the Digital Age.

Government Media and New Media Relationship

The relationship between government media and new media should be based on transparency and public engagement.

Online vs. Traditional Broadcasting

A key feature of online broadcasting is its on-demand access, unlike the fixed schedule of traditional broadcasting.

Pay Television Impact

Pay television introduced subscription models that altered traditional broadcasting funding and viewing patterns.

Potential of Online Media

Online radio and television have the potential for greater reach and audience engagement, offering niche content.

Language Selector on Websites

A language selector on ministerial websites serves to ensure accessibility and cater to diverse populations.

Government Media Collaboration

Government media's collaboration with new media is characterized by leveraging new technology to enhance communication.

Brand Awareness in Media

Media sites are focusing on brand awareness to attract and retain audiences in a competitive landscape.

Online Communication Best Practices

Every government agency should prioritize effective online communication strategies to connect with citizens.

Changes in Citizen Needs

The text highlights fundamental changes in citizens' needs for immediate and engaging communication in the media landscape.

Measuring Online Communication Effectiveness

Measurable indicators, such as user engagement and feedback, can gauge the effectiveness of online communication.

Internet Platforms Impact

Broad internet platforms provide 24/7 exposure, creating an environment of constant information flow.

Media Environment Shifts in Malaysia

The evolving media environment in Malaysia has led to increased digital media consumption and engagement.

Ministries' Online Interaction

Every ministry is tasked with ensuring effective online interaction and responsiveness to public inquiries.

Interactive Content Considerations

Government agencies should consider the incorporation of interactive content to enhance portal engagement.

Governments should share their successes promptly to build trust and improve public perception.

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Description

Explore the evolution of media from traditional to new media and its impact on societal values and norms. Understand the technological advancements during different ages and their influence on media.