Evolution of Media: Marshall McLuhan
25 Questions
3 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

The Tribal Age (Pre-Historic) was the first period characterized by the prevalence of ______ communication

oral

Marshall Mcluhan is a renowned communication theorist from the University of Toronto who provided a clear story on how the media evolved through technological ______

determinism

In the Tribal Age, prehistoric people relied on face-to-face interaction primarily through ______ senses

auditory

According to Marshall Mcluhan, oral culture was structured by the dominant ______ senses of life

<p>auditory</p> Signup and view all the answers

Pictorial Space is uniform, sequential, and continuous, and creates a closed world with none of the rich resonance of the tribal ______

<p>echoland</p> Signup and view all the answers

Hieroglyphs, such as in the early writing of Egyptian, Babylonian, Mayan and Chinese Cultures. 3. PRINT AGE - Johannes Gutenberg, who invented the printing press, was reproduced by thousands. - Invention of Gutenberg press of the movable type in the 15th century. - making these forms of media is restricted to the ruling class or ______ members. - Knowledge was no longer restricted to the privileged rich and ruling class.

<p>elite</p> Signup and view all the answers

The introduction of phonetic literacy

<p>installed sight at the head of the hierarchy of senses</p> Signup and view all the answers

Written Materials such as books became increasingly available to the people of different ______ classes. - sharing ideas became faster, and acquiring information became easier.

<p>socioeconomic</p> Signup and view all the answers

Mass- produced writing cultivated a sense of ______, where people spoke and wrote the same language.

<p>homogeneity</p> Signup and view all the answers

Printing was the first mechanization for handcrafts through an ______ sequence of step by step processes.

<p>analytic</p> Signup and view all the answers

This mechanization, for Mcluhan, became the ______ of forthcoming development.

<p>blueprint</p> Signup and view all the answers

  1. Electronic Age - characterized by dominance of the electric media, telegraph, radio, films, telephone, computer and ______.

<p>television</p> Signup and view all the answers

Invention of the Telegraph in the 1830s started an electronic revolution that diminished the role of the print ______.

<p>media</p> Signup and view all the answers

Television, the newest form of media, and he believed that this ' is the most significant among other electric media '' because it is rampant, the message a television brings delved into the central nervous system of the ______.

<p>viewers</p> Signup and view all the answers

YOU CALLED THIS 4 STAGES OF EVOLUTION OF MEDIA AS ______ MEDIA.

<p>TRADITIONAL</p> Signup and view all the answers

During the Tribal Age (Pre-Historic), what was the primary medium of communication according to Marshall Mcluhan?

<p>Speech</p> Signup and view all the answers

What did Marshall Mcluhan describe as being structured by the dominant auditory senses of life during the Tribal Age?

<p>Acoustic Space</p> Signup and view all the answers

What invention in the 15th century made forms of media accessible to a wider audience, according to Marshall Mcluhan?

<p>Printing press</p> Signup and view all the answers

Which form of media did Marshall Mcluhan consider to be the most significant among other electric media?

<p>Television</p> Signup and view all the answers

In the Age of Literacy, what bombshell installation did Marshall Mcluhan refer to as 'installing sight at the head of hierarchy of senses'?

<p>Phonetic literacy</p> Signup and view all the answers

Which invention in the 15th century made written materials increasingly available to people of different socioeconomic classes?

<p>The printing press</p> Signup and view all the answers

What was the first mechanization for handcrafts through an analytic sequence of step by step processes?

<p>The printing press</p> Signup and view all the answers

Which form of media is characterized by the dominance of electric media such as telegraph, radio, films, telephone, computer, and television?

<p>The Electronic Age</p> Signup and view all the answers

What did Marshall Mcluhan believe was the most significant form of media among other electric media?

<p>Television</p> Signup and view all the answers

What did the Electronic Age diminish the role of?

<p>Print media</p> Signup and view all the answers

More Like This

The Evolution of Communication
10 questions
미디어의 이해와 역사
28 questions

미디어의 이해와 역사

ReformedYtterbium8903 avatar
ReformedYtterbium8903
Media and Its Evolution Quiz
16 questions
Use Quizgecko on...
Browser
Browser