25 Questions
The Tribal Age (Pre-Historic) was the first period characterized by the prevalence of ______ communication
oral
Marshall Mcluhan is a renowned communication theorist from the University of Toronto who provided a clear story on how the media evolved through technological ______
determinism
In the Tribal Age, prehistoric people relied on face-to-face interaction primarily through ______ senses
auditory
According to Marshall Mcluhan, oral culture was structured by the dominant ______ senses of life
auditory
Pictorial Space is uniform, sequential, and continuous, and creates a closed world with none of the rich resonance of the tribal ______
echoland
Hieroglyphs, such as in the early writing of Egyptian, Babylonian, Mayan and Chinese Cultures. 3. PRINT AGE - Johannes Gutenberg, who invented the printing press, was reproduced by thousands. - Invention of Gutenberg press of the movable type in the 15th century. - making these forms of media is restricted to the ruling class or ______ members. - Knowledge was no longer restricted to the privileged rich and ruling class.
elite
The introduction of phonetic literacy
installed sight at the head of the hierarchy of senses
Written Materials such as books became increasingly available to the people of different ______ classes. - sharing ideas became faster, and acquiring information became easier.
socioeconomic
Mass- produced writing cultivated a sense of ______, where people spoke and wrote the same language.
homogeneity
Printing was the first mechanization for handcrafts through an ______ sequence of step by step processes.
analytic
This mechanization, for Mcluhan, became the ______ of forthcoming development.
blueprint
- Electronic Age - characterized by dominance of the electric media, telegraph, radio, films, telephone, computer and ______.
television
Invention of the Telegraph in the 1830s started an electronic revolution that diminished the role of the print ______.
media
Television, the newest form of media, and he believed that this ' is the most significant among other electric media '' because it is rampant, the message a television brings delved into the central nervous system of the ______.
viewers
YOU CALLED THIS 4 STAGES OF EVOLUTION OF MEDIA AS ______ MEDIA.
TRADITIONAL
During the Tribal Age (Pre-Historic), what was the primary medium of communication according to Marshall Mcluhan?
Speech
What did Marshall Mcluhan describe as being structured by the dominant auditory senses of life during the Tribal Age?
Acoustic Space
What invention in the 15th century made forms of media accessible to a wider audience, according to Marshall Mcluhan?
Printing press
Which form of media did Marshall Mcluhan consider to be the most significant among other electric media?
Television
In the Age of Literacy, what bombshell installation did Marshall Mcluhan refer to as 'installing sight at the head of hierarchy of senses'?
Phonetic literacy
Which invention in the 15th century made written materials increasingly available to people of different socioeconomic classes?
The printing press
What was the first mechanization for handcrafts through an analytic sequence of step by step processes?
The printing press
Which form of media is characterized by the dominance of electric media such as telegraph, radio, films, telephone, computer, and television?
The Electronic Age
What did Marshall Mcluhan believe was the most significant form of media among other electric media?
Television
What did the Electronic Age diminish the role of?
Print media
Explore the evolution of media through the lens of renowned communication theorist, Marshall McLuhan, and his concept of technological determinism. This lesson covers the Tribal Age characterized by oral communication and face-to-face interaction in prehistoric times.
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