Evolution of Media: Marshall McLuhan
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The Tribal Age (Pre-Historic) was the first period characterized by the prevalence of ______ communication

oral

Marshall Mcluhan is a renowned communication theorist from the University of Toronto who provided a clear story on how the media evolved through technological ______

determinism

In the Tribal Age, prehistoric people relied on face-to-face interaction primarily through ______ senses

auditory

According to Marshall Mcluhan, oral culture was structured by the dominant ______ senses of life

<p>auditory</p> Signup and view all the answers

Pictorial Space is uniform, sequential, and continuous, and creates a closed world with none of the rich resonance of the tribal ______

<p>echoland</p> Signup and view all the answers

Hieroglyphs, such as in the early writing of Egyptian, Babylonian, Mayan and Chinese Cultures. 3. PRINT AGE - Johannes Gutenberg, who invented the printing press, was reproduced by thousands. - Invention of Gutenberg press of the movable type in the 15th century. - making these forms of media is restricted to the ruling class or ______ members. - Knowledge was no longer restricted to the privileged rich and ruling class.

<p>elite</p> Signup and view all the answers

The introduction of phonetic literacy

<p>installed sight at the head of the hierarchy of senses</p> Signup and view all the answers

Written Materials such as books became increasingly available to the people of different ______ classes. - sharing ideas became faster, and acquiring information became easier.

<p>socioeconomic</p> Signup and view all the answers

Mass- produced writing cultivated a sense of ______, where people spoke and wrote the same language.

<p>homogeneity</p> Signup and view all the answers

Printing was the first mechanization for handcrafts through an ______ sequence of step by step processes.

<p>analytic</p> Signup and view all the answers

This mechanization, for Mcluhan, became the ______ of forthcoming development.

<p>blueprint</p> Signup and view all the answers

  1. Electronic Age - characterized by dominance of the electric media, telegraph, radio, films, telephone, computer and ______.

<p>television</p> Signup and view all the answers

Invention of the Telegraph in the 1830s started an electronic revolution that diminished the role of the print ______.

<p>media</p> Signup and view all the answers

Television, the newest form of media, and he believed that this ' is the most significant among other electric media '' because it is rampant, the message a television brings delved into the central nervous system of the ______.

<p>viewers</p> Signup and view all the answers

YOU CALLED THIS 4 STAGES OF EVOLUTION OF MEDIA AS ______ MEDIA.

<p>TRADITIONAL</p> Signup and view all the answers

During the Tribal Age (Pre-Historic), what was the primary medium of communication according to Marshall Mcluhan?

<p>Speech</p> Signup and view all the answers

What did Marshall Mcluhan describe as being structured by the dominant auditory senses of life during the Tribal Age?

<p>Acoustic Space</p> Signup and view all the answers

What invention in the 15th century made forms of media accessible to a wider audience, according to Marshall Mcluhan?

<p>Printing press</p> Signup and view all the answers

Which form of media did Marshall Mcluhan consider to be the most significant among other electric media?

<p>Television</p> Signup and view all the answers

In the Age of Literacy, what bombshell installation did Marshall Mcluhan refer to as 'installing sight at the head of hierarchy of senses'?

<p>Phonetic literacy</p> Signup and view all the answers

Which invention in the 15th century made written materials increasingly available to people of different socioeconomic classes?

<p>The printing press</p> Signup and view all the answers

What was the first mechanization for handcrafts through an analytic sequence of step by step processes?

<p>The printing press</p> Signup and view all the answers

Which form of media is characterized by the dominance of electric media such as telegraph, radio, films, telephone, computer, and television?

<p>The Electronic Age</p> Signup and view all the answers

What did Marshall Mcluhan believe was the most significant form of media among other electric media?

<p>Television</p> Signup and view all the answers

What did the Electronic Age diminish the role of?

<p>Print media</p> Signup and view all the answers

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