Evolution of Human Communication
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Questions and Answers

What is the primary focus of the study of rhetoric according to the content?

  • Persuasive communication messages (correct)
  • The impact of rhetoric on scientific discoveries
  • The ethical implications of communication
  • The historical context of ancient oratory
  • Which canon of rhetoric is considered the most studied?

  • Invention (correct)
  • Memory
  • Style
  • Arrangement
  • What marks the connection between communication and citizenship historically?

  • The rise of digital marketing
  • Rhetoric's focus on public communication (correct)
  • The evolution of social media
  • The development of written communication
  • Which of the following orators expanded theories of the five canons of rhetoric?

    <p>Cicero</p> Signup and view all the answers

    Which of the following best describes the Age of Enlightenment's impact on rhetoric?

    <p>A turn towards scientific and philosophical exploration</p> Signup and view all the answers

    How is memory defined in the context of the five canons of rhetoric?

    <p>The techniques for retaining and recalling information</p> Signup and view all the answers

    What aspect of rhetoric is highlighted as unethical communication?

    <p>Vague and misleading statements</p> Signup and view all the answers

    Which canon of rhetoric pertains to the organization and structure of a speech?

    <p>Arrangement</p> Signup and view all the answers

    What was the main reason speech teachers formed a new organization in 1914?

    <p>To create a distinct identity for the study of public speaking.</p> Signup and view all the answers

    How did communication studies departments differ from traditional rhetoric courses in the early 1900s?

    <p>They focused on the communicator rather than the message.</p> Signup and view all the answers

    What aspect of public speaking became a notable distinction among professors of speech?

    <p>Coaching of performance versus theoretical analysis.</p> Signup and view all the answers

    What has persisted in communication departments as a legacy of the early focus on oratory?

    <p>Elocution and performance studies are still part of the curriculum.</p> Signup and view all the answers

    Who were primarily the professors involved in foundational communication studies before separate departments existed?

    <p>Professors of rhetoric and English.</p> Signup and view all the answers

    What did the formalization of speech departments lead to in communication studies?

    <p>An expanded view of the role of communication.</p> Signup and view all the answers

    During which time period did communication studies begin to emerge as a distinct academic discipline?

    <p>Early 1900s.</p> Signup and view all the answers

    What was one of the primary focuses of early communication studies as it developed into a formal discipline?

    <p>Coaching the delivery of spoken communication.</p> Signup and view all the answers

    What distinguishes human communication from animal communication?

    <p>The capacity to use abstract symbols to discuss concepts beyond immediate reality.</p> Signup and view all the answers

    Which of the following words represents an example of onomatopoeia?

    <p>Drip</p> Signup and view all the answers

    How did primitive communication provide an evolutionary advantage to early humans?

    <p>It facilitated cooperation, sharing of information, and improvement of tools.</p> Signup and view all the answers

    What is suggested about the first words spoken by humans?

    <p>They were likely onomatopoetic in nature.</p> Signup and view all the answers

    Why can humans reflect on the past and imagine the future, unlike other animals?

    <p>Only humans have the language necessary to express abstract thoughts.</p> Signup and view all the answers

    What role do hand gestures play in the context of early human communication?

    <p>They complemented verbal communication, enhancing the clarity of messages.</p> Signup and view all the answers

    In what context does the term 'education' exemplify a unique aspect of human communication?

    <p>It encapsulates a broad range of teaching and learning concepts.</p> Signup and view all the answers

    What might be a limitation in animal communication compared to that of humans?

    <p>Animals can only communicate about immediate physical needs.</p> Signup and view all the answers

    What marked the beginning of the Print Era?

    <p>The invention of the printing press</p> Signup and view all the answers

    Which period directly followed the Print Era?

    <p>Audiovisual Era</p> Signup and view all the answers

    What characterized the Internet Era?

    <p>The spread of the internet and digital media</p> Signup and view all the answers

    Which philosopher is noted for his complete and systematic writings on communication?

    <p>Aristotle</p> Signup and view all the answers

    What does contemporary usage of the word 'rhetoric' often imply?

    <p>Misleading or deceptive communication</p> Signup and view all the answers

    Which era included the invention of the telegraph?

    <p>Audiovisual Era</p> Signup and view all the answers

    What does the evolution of communication media suggest about the field of communication studies?

    <p>It has been significantly influenced by changes in media</p> Signup and view all the answers

    During which era was the oldest essay and book on communication produced?

    <p>Manuscript Era</p> Signup and view all the answers

    What are the two primary motives for learning to speak as identified by Winans?

    <p>Increasing one’s chance to succeed and increasing one’s power to serve</p> Signup and view all the answers

    In what manner do communication scholars connect speech communication to social psychology?

    <p>By expanding definitions of communication to include social and psychological contexts</p> Signup and view all the answers

    What aspect of President Obama's speeches do traditional rhetoricians study?

    <p>The rhetorical techniques in comparison to other presidential rhetoric</p> Signup and view all the answers

    What type of communication analysis might scholars pursue regarding media outlets and presidential politics?

    <p>The portrayal of candidates in different media channels</p> Signup and view all the answers

    At an interpersonal level, what conflict may scholars study among families with mixed political views?

    <p>Disagreements arising from differing liberal and conservative views</p> Signup and view all the answers

    What cultural aspect might communication scholars study regarding the election of an African American president?

    <p>The emergence of postracial politics narratives</p> Signup and view all the answers

    What was one potential limitation of the quick review from Aristotle to Obama in communication studies?

    <p>Omitting the perspectives of non-Western rhetorical traditions</p> Signup and view all the answers

    What is a defining feature of the current study of communication regarding its various aspects?

    <p>The combination of traditional methods with innovative media analysis</p> Signup and view all the answers

    Study Notes

    Evolution of Human Communication

    • Human beings uniquely use symbols to communicate about abstract concepts beyond immediate reality.
    • The first human words were likely onomatopoetic, mimicking sounds in nature (e.g., "boing," "drip").
    • Early communication provided evolutionary advantages, facilitating cooperation and information sharing.

    Communication Eras

    • Manuscript Era marked the beginning of documented communication studies.
    • Print Era (1450-1850): Invention of the printing press enabled mass production of texts.
    • Audiovisual Era (1850-1990): Introduction of radio, telegraph, telephone, and television transformed communication.
    • Internet Era (1990-present): Characterized by rapid communication changes due to the rise of the internet and digital media.

    Rhetoric and Communication Studies

    • Aristotle’s systematic writings on rhetoric laid important foundations for communication scholarship.
    • Rhetoric, primarily concerning persuasive communication, often misinterpreted today as misleading discourses.
    • Ancient Greek rhetoric emphasized public communication in legal and policy contexts, linking communication with citizenship.

    Development of Rhetorical Theories

    • Cicero advanced the five canons of rhetoric: invention, arrangement, style, delivery, and memory.
      • Invention: Development of new ideas and arguments.
      • Arrangement: Structuring speeches for clarity and impact.
      • Style: Language choices that enhance the message.
      • Delivery: Use of vocal and physical presentation.
      • Memory: Techniques for retaining and recalling information.

    Academic Evolution of Communication

    • The Age of Enlightenment initiated scholarly work on human existence and communication.
    • Communication studies emerged as a distinct academic discipline about a century ago.
    • Tensions existed between rhetoric (written) and speech (spoken) studies in early academia.

    Professionalization of Communication Education

    • In 1914, a split led to the establishment of the National Association of Academic Teachers of Public Speaking.
    • Distinctions arose among professors focusing on ideas vs. performance aspects of public speaking.
    • Initial roles of communicators emphasized ethical responsibilities alongside effective delivery.

    Modern Communication Studies

    • Today’s communication departments incorporate various aspects of societal context into the study of communication.
    • Case studies, such as President Obama’s speeches, illustrate the multifaceted interests in rhetorical analysis, media impact, and political dynamics.
    • Scholars examine interpersonal conflicts, cultural narratives, and the evolution of political communication in diverse contexts.

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    Description

    Explore the intriguing journey of human communication from its early onomatopoetic roots to the transformative eras of manuscript, print, audiovisual, and internet communication. This quiz delves into how rhetoric has shaped communication studies and the evolutionary advantages of symbolic expression. Test your knowledge on the key developments that have influenced how we connect and share information over time.

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