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Questions and Answers
In March 2020, what event significantly impacted the events industry and the world?
In March 2020, what event significantly impacted the events industry and the world?
Events only bring people together and do not contribute to social cohesion or the wellbeing of participants.
Events only bring people together and do not contribute to social cohesion or the wellbeing of participants.
False (B)
What is the estimated global events industry size in 2019?
What is the estimated global events industry size in 2019?
$1,135.4 billion (£853.16 billion)
What is a key characteristic of an event, according to the text?
What is a key characteristic of an event, according to the text?
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An event is a planned gathering with a ______.
An event is a planned gathering with a ______.
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How are events most often classified?
How are events most often classified?
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According to Getz' typology, what are examples of cultural celebrations?
According to Getz' typology, what are examples of cultural celebrations?
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Match the event type to the correct description.
Match the event type to the correct description.
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What is a characteristic of local events?
What is a characteristic of local events?
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Mention three categories that structure the events industry.
Mention three categories that structure the events industry.
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What role do event organizers play in the events industry?
What role do event organizers play in the events industry?
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Based on the Delegate Wranglers case study, what is a noted benefit of online communities for event professionals?
Based on the Delegate Wranglers case study, what is a noted benefit of online communities for event professionals?
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Tourism has no connection to the number of events and number of visitors a location receives
Tourism has no connection to the number of events and number of visitors a location receives
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Flashcards
Definition of an event
Definition of an event
An event is a planned public or social occasion.
Classifications of events
Classifications of events
Events can be classified by type, size, and impact.
Types of events
Types of events
Common types include festivals, meetings, exhibits, competitions, and parties.
Small scale event
Small scale event
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Large scale event
Large scale event
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Event industry size
Event industry size
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Structure of the events industry
Structure of the events industry
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Event clients
Event clients
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Event organizers
Event organizers
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Event suppliers
Event suppliers
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Types of event suppliers
Types of event suppliers
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Theming companies
Theming companies
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Guest speakers
Guest speakers
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Workshop facilitators
Workshop facilitators
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Security services
Security services
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Volunteers
Volunteers
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Catering services
Catering services
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Health and safety
Health and safety
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Multimedia companies
Multimedia companies
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Destination marketing organizations (DMOs)
Destination marketing organizations (DMOs)
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Local attractions
Local attractions
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Relationship with tourism
Relationship with tourism
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Relationship with hospitality
Relationship with hospitality
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Relationship with marketing
Relationship with marketing
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Hybrid events
Hybrid events
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Events post-COVID
Events post-COVID
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Event logistics
Event logistics
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Event marketing strategies
Event marketing strategies
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Case studies in events
Case studies in events
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Study Notes
Events - The Changing Environment
- In March 2020, the events industry, along with the rest of the world, became aware of the Covid-19 virus, which became a pandemic.
- Six million deaths were reported by March 2022.
- Events and hospitality industries were closed due to a need to reduce physical contact.
- Two years later, new practices such as frequent handwashing, social distancing, and mask-wearing were implemented.
- Events are crucial for society, building social cohesion and enhancing wellbeing.
- Throughout history, humans have gathered for ritual and ceremony to achieve specific results.
- The current events industry is diverse, comprised of different types of events.
Defining an Event
- An event is a planned gathering with a purpose.
- Events are memorable or special.
- Events are temporary.
Classifications and Categories of Events
- Events are classified by type (e.g., family birthday, wedding).
- Events can be categorized based on duration (short, long term).
- Events are categorized based on scope (local, national, international).
Industry Size
- The global events industry was valued at $1,135.4 billion in 2019.
- The global events industry size is expected to reach $1,552.9 billion by 2028.
Industry Structure
- The events industry is fragmented, with many small companies.
- The sector overlaps with others like tourism, hospitality, and sport.
- Different sectors of the events industry include corporate functions, leisure events, and political events.
- The events industry has various suppliers and support services that assist with event planning and provision of goods and services.
Support Services
- Suppliers provide essential goods and services (e.g., supplies, support, equipment).
- The supporting services and organizations can be crucial for success.
- A variety of specialized suppliers contribute to an event's success and operation.
- Suppliers may include, but are not limited to, theme companies, guest speakers, workshop facilitators, artists, performers, security, stewards, volunteers, agency staff, bar staff, uniform providers, lighting companies, sound companies, and multimedia companies, among others.
Related Sectors
- The events industry is closely related to other sectors, like tourism.
- The pandemic caused substantial damage to the events industry, creating uncertainty about the future of the industry.
- The events industry needs to adapt to ongoing global developments, such as the ongoing pandemic.
- The industry also needs to adapt to ongoing global occurrences, such as the Ukraine conflict.
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Description
Examines the definition and classification of events, highlighting their significance in society. It addresses the impact of the Covid-19 pandemic on the events industry and the adaptation of new health practices. Events facilitate social cohesion and wellbeing.