Events: Definition, Classification, and the Pandemic
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Questions and Answers

In March 2020, what event significantly impacted the events industry and the world?

  • The outbreak of the Covid-19 pandemic (correct)
  • A global economic crisis
  • A technological revolution
  • A major political conflict
  • Events only bring people together and do not contribute to social cohesion or the wellbeing of participants.

    False (B)

    What is the estimated global events industry size in 2019?

    $1,135.4 billion (£853.16 billion)

    What is a key characteristic of an event, according to the text?

    <p>It is a planned gathering. (B)</p> Signup and view all the answers

    An event is a planned gathering with a ______.

    <p>purpose</p> Signup and view all the answers

    How are events most often classified?

    <p>According to their type. (A)</p> Signup and view all the answers

    According to Getz' typology, what are examples of cultural celebrations?

    <p>Festivals and religious rites (B)</p> Signup and view all the answers

    Match the event type to the correct description.

    <p>Mega-Event = Largest events in size and impact, attracting global attention and billions of TV viewers. Hallmark Event = Events that become synonymous with a particular town, city, or region. Major Event = Attracts visitors from outside the local area and region, but can also attract interest from the media. Virtual Event = Events that allow people to connect without being in a physical space.</p> Signup and view all the answers

    What is a characteristic of local events?

    <p>They are planned and run by local businesses or community members. (C)</p> Signup and view all the answers

    Mention three categories that structure the events industry.

    <p>Event clients, organizers, and suppliers.</p> Signup and view all the answers

    What role do event organizers play in the events industry?

    <p>They plan, organize, and run events on behalf of their clients. (D)</p> Signup and view all the answers

    Based on the Delegate Wranglers case study, what is a noted benefit of online communities for event professionals?

    <p>They provide real-time connections and support among industry members. (C)</p> Signup and view all the answers

    Tourism has no connection to the number of events and number of visitors a location receives

    <p>False (B)</p> Signup and view all the answers

    Flashcards

    Definition of an event

    An event is a planned public or social occasion.

    Classifications of events

    Events can be classified by type, size, and impact.

    Types of events

    Common types include festivals, meetings, exhibits, competitions, and parties.

    Small scale event

    Events designed for a limited number of attendees, often personal or local.

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    Large scale event

    Events that attract thousands, often with significant planning and resources.

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    Event industry size

    The events industry is a multimillion-dollar sector that encompasses many businesses.

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    Structure of the events industry

    The events industry includes clients, organizers, and suppliers.

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    Event clients

    Individuals or organizations that hire event organizers and suppliers.

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    Event organizers

    Professionals who plan and execute events, managing logistics and details.

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    Event suppliers

    Companies or individuals that provide goods and services for events.

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    Types of event suppliers

    Different suppliers can include catering, security, décor, and entertainment providers.

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    Theming companies

    Specialized suppliers that create a specific theme or atmosphere for an event.

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    Guest speakers

    Individuals invited to deliver content or provide inspiration during an event.

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    Workshop facilitators

    Professionals who lead workshops, guiding discussions and activities.

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    Security services

    Providers who ensure safety and manage crowd control at events.

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    Volunteers

    Individuals who assist with various tasks during an event without pay.

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    Catering services

    Companies that provide food and beverages for events.

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    Health and safety

    Protocols and services ensuring safety standards at events.

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    Multimedia companies

    Providers of video, audio, and visual support for events.

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    Destination marketing organizations (DMOs)

    Entities that promote tourism and events in specific locations.

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    Local attractions

    Points of interest that draw visitors to an event location.

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    Relationship with tourism

    The events industry is closely tied to tourism, enhancing visitor experiences.

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    Relationship with hospitality

    The events industry overlaps with hospitality through services like catering and accommodation.

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    Relationship with marketing

    Marketing strategies promote events to potential attendees and sponsors.

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    Hybrid events

    Events that combine in-person and virtual participation.

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    Events post-COVID

    The events industry is rebounding with new adaptations after pandemic challenges.

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    Event logistics

    Planning and coordinating all details necessary to execute an event successfully.

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    Event marketing strategies

    Techniques used to promote and attract attendees to an event.

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    Case studies in events

    Evaluations of past events providing insights into best practices and challenges.

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    Study Notes

    Events - The Changing Environment

    • In March 2020, the events industry, along with the rest of the world, became aware of the Covid-19 virus, which became a pandemic.
    • Six million deaths were reported by March 2022.
    • Events and hospitality industries were closed due to a need to reduce physical contact.
    • Two years later, new practices such as frequent handwashing, social distancing, and mask-wearing were implemented.
    • Events are crucial for society, building social cohesion and enhancing wellbeing.
    • Throughout history, humans have gathered for ritual and ceremony to achieve specific results.
    • The current events industry is diverse, comprised of different types of events.

    Defining an Event

    • An event is a planned gathering with a purpose.
    • Events are memorable or special.
    • Events are temporary.

    Classifications and Categories of Events

    • Events are classified by type (e.g., family birthday, wedding).
    • Events can be categorized based on duration (short, long term).
    • Events are categorized based on scope (local, national, international).

    Industry Size

    • The global events industry was valued at $1,135.4 billion in 2019.
    • The global events industry size is expected to reach $1,552.9 billion by 2028.

    Industry Structure

    • The events industry is fragmented, with many small companies.
    • The sector overlaps with others like tourism, hospitality, and sport.
    • Different sectors of the events industry include corporate functions, leisure events, and political events.
    • The events industry has various suppliers and support services that assist with event planning and provision of goods and services.

    Support Services

    • Suppliers provide essential goods and services (e.g., supplies, support, equipment).
    • The supporting services and organizations can be crucial for success.
    • A variety of specialized suppliers contribute to an event's success and operation.
    • Suppliers may include, but are not limited to, theme companies, guest speakers, workshop facilitators, artists, performers, security, stewards, volunteers, agency staff, bar staff, uniform providers, lighting companies, sound companies, and multimedia companies, among others.
    • The events industry is closely related to other sectors, like tourism.
    • The pandemic caused substantial damage to the events industry, creating uncertainty about the future of the industry.
    • The events industry needs to adapt to ongoing global developments, such as the ongoing pandemic.
    • The industry also needs to adapt to ongoing global occurrences, such as the Ukraine conflict.

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    Description

    Examines the definition and classification of events, highlighting their significance in society. It addresses the impact of the Covid-19 pandemic on the events industry and the adaptation of new health practices. Events facilitate social cohesion and wellbeing.

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