Event Program & Content Development
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Questions and Answers

What is central to interpreting a client's aims for staging an event?

  • The event's theme
  • The cost of the venue
  • The number of attendees
  • The type of event, audience expectations, and practicalities (correct)

    • Which of the following is NOT listed as a generic event type that can be used as a starting point for developing ideas for event content?

  • Festivals (correct)
  • Seminars
  • Workshops
  • Conferences

    • What should an events manager consider when offering food and drink at an event?

  • Only high-end options
  • Exotic food
  • Dietary requirements (correct)
  • The latest food trends

    • What is the role of venue decoration at an event?

    <p>To visually enact the event design and reinforce the event theme (A)</p> Signup and view all the answers

    What is Rath Yatra known as?

    <p>The chariot festival. (B)</p> Signup and view all the answers

    According to Pine and Gilmore (1999), what is essential when wanting to provide an individualized event experience over simple services?

    <p>To offer experiences. (D)</p> Signup and view all the answers

    When organizing the Salat-al-janazah (funeral prayers) what was the only instance that a woman was unable to speak directly to the elders of the mosque?

    <p>A women is unable to speak directly to the elders of the mosque, so someone else spoke on their behalf. (A)</p> Signup and view all the answers

    According to Toft-Nielson (2014), what can be adopted to increase the immersive nature of an event experience?

    <p>All of the above. (D)</p> Signup and view all the answers

    Is the following statement true or false: 'In a run-through', there is no action. There is no practice.

    <p>True (A)</p> Signup and view all the answers

    What does SITA stand for?

    <p>The Indian National Cultural Centre</p> Signup and view all the answers

    In the India Day festival, how many attendees have gathered in the three-day event?

    <p>1.5 million</p> Signup and view all the answers

    What are the four factors event designers need to consider when designing a special and memorable event.

    <p>Freedom, Belonging, Authenticity, Transcendence</p> Signup and view all the answers

    Give the missing word: The _________ is an important means of using common story, meaning or visual tools to communicate with, and create shared meanings for, your attendees.

    <p>theming</p> Signup and view all the answers

    Flashcards

    Event elements

    Components that contribute to the overall event experience.

    Immersion

    Creating a deep engagement and participation in an event.

    Creative theming

    Applying a unifying concept to enhance the event experience.

    Venue

    The physical location where an event takes place.

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    Food & Beverage (F&B)

    Food and drink options offered at an event.

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    Entertainment

    Activities or performances to engage attendees.

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    Sensory immersion

    Engaging the senses to enhance the event experience.

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    Topic theme

    An event theme centered around a specific topic or subject.

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    Overlaid story theme

    A narrative that adds depth and context to the event.

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    Small group work

    Activities that involve small collaborations among attendees.

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    Human spectrograms

    A method where participants position themselves based on answers.

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    The Three Questions

    A technique to foster discussion and connection among attendees.

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    Fishbowl discussion

    A format for large group discussions using a smaller inner circle.

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    Peak moment

    A high point in an event designed to create lasting memories.

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    Downtime

    Period allocated for relaxation and informal interaction.

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    Virtual elements

    Digital components incorporated in an event design.

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    Memorabilia

    Takeaway items that remind attendees of their experiences.

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    Community feeling

    Creating a sense of belonging among attendees.

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    Authenticity

    Providing genuine and relevant content during the event.

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    Meaningful engagement

    Intentionally involving attendees in active participation.

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    Event programme

    A structured outline of activities and schedules at the event.

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    Group Spective

    A session for participants to reflect collaboratively.

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    Plus/Delta

    A review tool to identify what went well and what could improve.

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    Transition moments

    Points in the event that facilitate change and progression.

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    Hybrid elements

    Combination of in-person and virtual participation.

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    Event feedback

    Responses and evaluations from attendees about the event.

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    Cultural representation

    Showcasing diverse cultures during an event.

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    Engagement strategies

    Tactics used to actively involve attendees.

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    Social media integration

    Incorporating social platforms into the event experience.

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    Study Notes

    Developing Your Events Programme and Content

    • Phase 2 of event planning focuses on detailed planning and design, including content, event elements, the event experience, immersion, theme, programme, and virtual events.
    • Event aims and objectives are interpreted into an event concept, considering event type, audience needs, practicalities, and operational deliverability.
    • Event content design involves understanding event elements, linking them with a consistent theme, and ensuring engaging activities that take the audience through various states of activity.
    • Event content can be based on generic event types like conferences, seminars, workshops, exhibitions, launches, and parties.
    • Event concepts can be combined or developed into more individualized forms, including hybrid or virtual event concepts.
    • Event experience is crucial, creating a unique and memorable experience for attendees, beyond mere content.
    • Event elements include venue, food and beverage, hospitality, entertainment, and décor.
    • The goal of event design is to enhance the attendee's experience, considering their expectations and creating a bespoke event experience.
    • Content, the "lifeblood" of events, should align with the audience's needs and objectives.
    • Creating a unique or memorable atmosphere through sensory immersion, imaginative immersion, and challenge-based immersion are methods to enrich attendee experiences.
    • Incorporating event elements, such as decorations, lighting, and props, is essential to create a meaningful experience.
    • Flexible use of technology, particularly sound and lighting equipment is helpful for attendees.
    • Event programming involves structuring activities with proper flow and attention to attendee needs (e.g., downtime, mealtimes).
    • Event conclusion, or "ending," should provide a clear and well-understood conclusion.
    • Sustainability and environmental considerations are important aspects to incorporate into event planning.
    • A virtual event relies on online platforms, needing minimal in-person elements.
    • A hybrid event offers a mix of in-person and online participation.
    • Virtual and hybrid events need flexible design approaches, acknowledging reduced sensory immersion.
    • Online events face the challenge of competing with distractions.
    • Event themes are essential, creating sense of community, freedom, and a recognizable story for attendees.

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    Related Documents

    Event Planning and Management (Chapter 4) PDF

    Description

    Phase 2 of event planning involves detailed planning and design, including content, event elements and the event experience. The event experience is crucial, creating a unique and memorable experience for attendees. Event content can be based on generic event types like conferences and seminars.

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