Event Experience Design

The essential nature or focus of an event, including venue and format.

Understanding the event's purpose, reasons, attendees, timing, and location.

The client, host, and event committee.

Books, journals, market research, statistics, surveys and internet.

Why, Who, What, When, Where, How

Quantify the progress towards an event's goals.

Economic, quality, human resources, attendance, awareness.

Specific, Measurable, Attainable, Realistic, Time-bound, Exciting, Responsible

Achieving attendance of at least 150 guests at the national Education conference on 31 March 2008 by sending a promotional email to all relevant Education Professionals within Australia by 30 November 2007.

The type of event, such as bazaar, Bootcamp, civic event, competition, concerts and entertainment, convention, diplomatic event, exhibit, exposition, etc.

Formal, informal, solemn, fun, talk fest, or musical.

Makes the message more understandable, memorable, and endearing; enhances the experience and puts an element of fun into the event.

The destination/locale, popular culture, and historical/current events.

Necessary in designing the event experience. It is a discipline that lets a designer employ his or her sensibilities and methods.

Developing event program, environment, technical production, attendee movement.

Something that impresses or excites event attendees.

Sensory elements to make an event more fascinating.

Right Venue, Suppliers, Talents, Colors, Decors, Food, Collaterals, Technical Production.

World Wide Trend, Objectives are SMART, Win your audience, Focus on Objectives, Alignment of expectation, Creativity, Touchpoints, Out of the Box takeaways, Recall, Satisfaction of the 5 Senses