Podcast
Questions and Answers
What is the primary goal of a Product Launch event?
What is the primary goal of a Product Launch event?
What is the primary purpose of Corporate Meetings?
What is the primary purpose of Corporate Meetings?
What is the main difference between a Conference and a Seminar?
What is the main difference between a Conference and a Seminar?
What is the primary purpose of a Trade Show?
What is the primary purpose of a Trade Show?
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What type of event is a Sponsorship?
What type of event is a Sponsorship?
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What is the main focus of a Conference?
What is the main focus of a Conference?
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What type of event is organized to generate revenue for a specific purpose?
What type of event is organized to generate revenue for a specific purpose?
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What type of event is a virtual seminar or conference?
What type of event is a virtual seminar or conference?
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Which type of event is intended to target the customer/consumer base directly?
Which type of event is intended to target the customer/consumer base directly?
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What type of event is organized to develop relationships between businesses?
What type of event is organized to develop relationships between businesses?
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Which type of event is educational in nature?
Which type of event is educational in nature?
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What type of event is organized to have all attendees at the venue?
What type of event is organized to have all attendees at the venue?
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What type of event allows attendees to register for both in-person and virtual sessions?
What type of event allows attendees to register for both in-person and virtual sessions?
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Which stage of the bidding process involves presenting the bid proposal to the committee?
Which stage of the bidding process involves presenting the bid proposal to the committee?
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What is the primary purpose of an event brief?
What is the primary purpose of an event brief?
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What type of event is a job fair an example of?
What type of event is a job fair an example of?
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What typically occurs after winning a bid?
What typically occurs after winning a bid?
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What is the final stage of the bidding process?
What is the final stage of the bidding process?
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Study Notes
Event Creation
- An event theme is the central idea that guides event creation, focusing on the main story of the event, and should align with the needs of the target audience.
- The event concept is the practical application of the event theme, encompassing activities, location, stage layout, and décor.
Types of Events
- Conferences: large gatherings of people with common interests, for discussion, education, or to address specific topics.
- Seminars: smaller, more intimate conferences, usually a single session, for a smaller group of people.
- Trade Shows: events to launch new products, generate hype, or raise awareness about upcoming products or company features.
- Corporate Meetings: events conducted within one company or between multiple companies.
- Networking Events: platforms for companies related to a specific industry to interact and share a common space.
- Product Launches: events to introduce a new product to the market and educate customers about its features.
- Executive Parties: events combining business meetings and conferences with recreational activities.
- Sponsorship: events where the budget is supported by one or more sponsor companies.
- Workshops: educational tools that help companies target customers and potential recruits.
- VIP Experiences: events targeting high-level employees, industry veterans, potential shareholders, and guests of honor.
- Fundraising: events organized to generate revenue for a specific purpose.
- Webinars: virtual seminars or conferences.
- Auctions: events to sell products or services.
- Educational Events: classes and lectures intended to educate people about a topic.
Event Format
- Events can be classified based on their function, such as Business to Business (B2B) or Business to Customer (B2C) events.
- B2B events focus on developing relationships between businesses, generating pipelines, and creating revenue streams.
- B2C events target the customer/consumer base directly, aiming to reach grassroots customers.
- Event formats can be In-Person, Virtual, or Hybrid.
Bidding Process
- The bidding process involves three stages: before, during, and after the bid presentation.
- Before the bid presentation, identify a call for proposal or opportunity to bid, followed by a preliminary study.
- Presenting the bid involves drawing up a bid proposal and presenting it to the committee in charge.
- After the bid presentation, upon winning the bid, a contract or memorandum of agreement is drawn, defining responsibilities between the bid proponent and the international organization.
Event Brief
- An Event Brief is a detailed document describing the event, including speaker agendas, guest lists, venue preferences, and budget requirements.
- It helps organize and detail important information needed for event planning.
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Description
Test your knowledge of event planning fundamentals, including event themes, concepts, and types of events such as conferences and more. Learn how to bring your event to life with the right practical elements.