Event Industry MICE Lecture Overview

Impact of Transportation on Events

• Expansion of transportation transformed events and meetings, increasing accessibility and connectivity

Foundations of Event Studies

• Professional practice is built upon the foundation of hospitality, tourism, and recreation management

Impact of Mobile Phones and Internet

• Introduction of mobile phones and internet had an enormous impact on communication and organization of events

Historical Figure in Event Planning

• Julia Ward Howe is known to be the first event planner, organizing the 1872 Peace Festival

Classification of Events

• Events can be classified into corporate, association, and social/cultural events
• Social/cultural events include celebrations, education, marketing, and reunions

Meetings and Events Profession

• The term "meetings, incentives, conferences, and exhibitions" (MICE) is used as an umbrella term for the vast scope of the meeting and events profession
• The focus of the meetings industry is on planning and organizing meetings and events

Government Organization and Tourism

• The tourism board aims to increase and extend tourist visits
• MICE tourism involves bringing together large groups planned well in advance

Incentives in MICE

• The main purpose of incentives in MICE is to motivate and reward employees or partners

Cultural Events

• Cultural events aim to preserve cultures and encourage tolerance and diversity

Conferences and Meetings

• Conferences and meetings involve single-day events to address a key challenge or set goals for an organization

Emergence of Event Industry

• The emerging body of knowledge in the early 20th century supported the claim for an event industry to be recognized

Government Events

• The G20 Summit represents government-organized events that bring together world leaders to discuss global issues