Event Industry MICE Lecture Overview
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Questions and Answers

What impact did the expansion of transportation have on events and meetings?

  • Enabled communication from anywhere in the world
  • Increased the variety of location options (correct)
  • Provided options for luxurious events and parties
  • Necessitated collaboration and business growth

What is the foundation of professional practice upon which Event Studies is built?

  • Academic subject supporting event management & design (correct)
  • History of event planning
  • Public assembly for celebration, education, marketing, or reunion
  • Industrialization

What did the introduction of mobile phones and internet have an enormous impact on?

  • Event education
  • Corporate events
  • Luxurious events and parties
  • Event planning (correct)

Which historical figure is known to be the first event planner?

<p>Cleopatra (C)</p> Signup and view all the answers

How can events be classified according to the text?

<p>By type and context (A)</p> Signup and view all the answers

Which category of events includes celebrations, education, marketing, and reunions?

<p>All of the above (D)</p> Signup and view all the answers

What term is used as an umbrella term for the vast scope of the meeting and events profession?

<p>Events industry (B)</p> Signup and view all the answers

Which government organization aims to increase and extend tourist visits?

<p>VisitBritain (C)</p> Signup and view all the answers

What is the focus of the 'meetings industry'?

<p>Avoiding confusion from the acronym MICE (B)</p> Signup and view all the answers

What does MICE stand for in the context of tourism?

<p>Meetings, Incentives, Conventions, Exhibitions (B)</p> Signup and view all the answers

What is the main purpose of incentives in the context of MICE?

<p>To provide travel rewards for excellent professional performance (A)</p> Signup and view all the answers

Which type of event aims to preserve cultures and encourage tolerance and diversity?

<p>'Armslength' government events (A)</p> Signup and view all the answers

Which component of MICE involves single-day events to address a key challenge or set goals for an organization?

<p>Meetings (A)</p> Signup and view all the answers

What is the emerging body of knowledge that supported the claim for an event industry to be recognized in the early 20th century?

<p>Formal education programs (D)</p> Signup and view all the answers

Which type of tourism involves bringing together large groups planned well in advance?

<p>MICE tourism (B)</p> Signup and view all the answers

What does the G20 Summit represent in the context of events organized by governments?

<p>An international political/economic event (C)</p> Signup and view all the answers

Study Notes

Impact of Transportation on Events

  • Expansion of transportation transformed events and meetings, increasing accessibility and connectivity

Foundations of Event Studies

  • Professional practice is built upon the foundation of hospitality, tourism, and recreation management

Impact of Mobile Phones and Internet

  • Introduction of mobile phones and internet had an enormous impact on communication and organization of events

Historical Figure in Event Planning

  • Julia Ward Howe is known to be the first event planner, organizing the 1872 Peace Festival

Classification of Events

  • Events can be classified into corporate, association, and social/cultural events
  • Social/cultural events include celebrations, education, marketing, and reunions

Meetings and Events Profession

  • The term "meetings, incentives, conferences, and exhibitions" (MICE) is used as an umbrella term for the vast scope of the meeting and events profession
  • The focus of the meetings industry is on planning and organizing meetings and events

Government Organization and Tourism

  • The tourism board aims to increase and extend tourist visits
  • MICE tourism involves bringing together large groups planned well in advance

Incentives in MICE

  • The main purpose of incentives in MICE is to motivate and reward employees or partners

Cultural Events

  • Cultural events aim to preserve cultures and encourage tolerance and diversity

Conferences and Meetings

  • Conferences and meetings involve single-day events to address a key challenge or set goals for an organization

Emergence of Event Industry

  • The emerging body of knowledge in the early 20th century supported the claim for an event industry to be recognized

Government Events

  • The G20 Summit represents government-organized events that bring together world leaders to discuss global issues

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Description

Explore the overview of the event industry, including the classification of events based on their size, type, and context. Learn about the three main categories of events: private, corporate, and charity/fundraising, and understand the three levels of event education.

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