Event Industry MICE Lecture Overview
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Questions and Answers

What impact did the expansion of transportation have on events and meetings?

  • Enabled communication from anywhere in the world
  • Increased the variety of location options (correct)
  • Provided options for luxurious events and parties
  • Necessitated collaboration and business growth
  • What is the foundation of professional practice upon which Event Studies is built?

  • Academic subject supporting event management & design (correct)
  • History of event planning
  • Public assembly for celebration, education, marketing, or reunion
  • Industrialization
  • What did the introduction of mobile phones and internet have an enormous impact on?

  • Event education
  • Corporate events
  • Luxurious events and parties
  • Event planning (correct)
  • Which historical figure is known to be the first event planner?

    <p>Cleopatra</p> Signup and view all the answers

    How can events be classified according to the text?

    <p>By type and context</p> Signup and view all the answers

    Which category of events includes celebrations, education, marketing, and reunions?

    <p>All of the above</p> Signup and view all the answers

    What term is used as an umbrella term for the vast scope of the meeting and events profession?

    <p>Events industry</p> Signup and view all the answers

    Which government organization aims to increase and extend tourist visits?

    <p>VisitBritain</p> Signup and view all the answers

    What is the focus of the 'meetings industry'?

    <p>Avoiding confusion from the acronym MICE</p> Signup and view all the answers

    What does MICE stand for in the context of tourism?

    <p>Meetings, Incentives, Conventions, Exhibitions</p> Signup and view all the answers

    What is the main purpose of incentives in the context of MICE?

    <p>To provide travel rewards for excellent professional performance</p> Signup and view all the answers

    Which type of event aims to preserve cultures and encourage tolerance and diversity?

    <p>'Armslength' government events</p> Signup and view all the answers

    Which component of MICE involves single-day events to address a key challenge or set goals for an organization?

    <p>Meetings</p> Signup and view all the answers

    What is the emerging body of knowledge that supported the claim for an event industry to be recognized in the early 20th century?

    <p>Formal education programs</p> Signup and view all the answers

    Which type of tourism involves bringing together large groups planned well in advance?

    <p>MICE tourism</p> Signup and view all the answers

    What does the G20 Summit represent in the context of events organized by governments?

    <p>An international political/economic event</p> Signup and view all the answers

    Study Notes

    Impact of Transportation on Events

    • Expansion of transportation transformed events and meetings, increasing accessibility and connectivity

    Foundations of Event Studies

    • Professional practice is built upon the foundation of hospitality, tourism, and recreation management

    Impact of Mobile Phones and Internet

    • Introduction of mobile phones and internet had an enormous impact on communication and organization of events

    Historical Figure in Event Planning

    • Julia Ward Howe is known to be the first event planner, organizing the 1872 Peace Festival

    Classification of Events

    • Events can be classified into corporate, association, and social/cultural events
    • Social/cultural events include celebrations, education, marketing, and reunions

    Meetings and Events Profession

    • The term "meetings, incentives, conferences, and exhibitions" (MICE) is used as an umbrella term for the vast scope of the meeting and events profession
    • The focus of the meetings industry is on planning and organizing meetings and events

    Government Organization and Tourism

    • The tourism board aims to increase and extend tourist visits
    • MICE tourism involves bringing together large groups planned well in advance

    Incentives in MICE

    • The main purpose of incentives in MICE is to motivate and reward employees or partners

    Cultural Events

    • Cultural events aim to preserve cultures and encourage tolerance and diversity

    Conferences and Meetings

    • Conferences and meetings involve single-day events to address a key challenge or set goals for an organization

    Emergence of Event Industry

    • The emerging body of knowledge in the early 20th century supported the claim for an event industry to be recognized

    Government Events

    • The G20 Summit represents government-organized events that bring together world leaders to discuss global issues

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    Description

    Explore the overview of the event industry, including the classification of events based on their size, type, and context. Learn about the three main categories of events: private, corporate, and charity/fundraising, and understand the three levels of event education.

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