6 Questions
What should the format of the event match?
The set objectives prior to the conceptualization of the event concept
What should be identified before conceptualizing the event concept?
The data gathered from the clients
What should students be able to demonstrate acceptable knowledge on, at the end of the module?
Events management trends
What is strongly linked to the purpose in developing an event concept?
Theme
What is the most important element to be considered in developing an event concept?
Purposive/objective
EventConcept
Developing an Event Concept: There are numerous elements which need to be considered in developing an event concept: Purposive/objective, theme, venue, audience, available resources, timing of the event and the skills of the team. The most important is the purpose, although it is strongly linked to both the theme and venue. The following are the factors to be considered in developing an event concept: 1. The format of the event – the format of the event should match the set objectives prior to the conceptualization of the event concept. It should be based on the data gathered from the clients while the tone of the event must be identified whether it is formal or informal.
Study Notes
Event Concept
- The format of the event match should be considered when developing an event concept.
- The purpose, target audience, and key objectives should be identified before conceptualizing the event concept.
- At the end of the module, students should be able to demonstrate acceptable knowledge of the event concept, including its development and application.
- The purpose of the event is strongly linked to developing an event concept.
- The most important element to be considered in developing an event concept is the target audience.
Test your knowledge and skills in event concept development for the hospitality industry with this module 5 quiz. Explore steps in designing event concepts, analyzing event concepts, and creating total sensory experiences. Prepare to plan and develop event proposals or bids with confidence.
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