Ethical Issues in Research Firms

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What term is used to describe when research firms reuse research results from one client to another?

Soft costs

Black-box methodologies (correct)

Curbstoning

Sugging

Which unethical behavior involves interviewers completing interviews themselves or fabricating respondents' behaviors?

Soft costs

Deception debrief

Sugging

Curbstoning (correct)

What is a consequence of not providing a sufficient budget for research according to the text?

Research not up to professional standards (correct)

Use of fake sponsors

Soft costs

Sugging

What term is used for the unethical practice of neglecting promised incentives or misrepresenting the time needed to complete a survey?

Sugging Signup and view all the answers

Which issue arises when client pressures lead research providers to conduct research that does not meet professional standards?

Soft costs Signup and view all the answers

What term is used for falsely collecting names under the guise of research according to the text?

Sugging Signup and view all the answers

What unethical activity might a client engage in when requesting research proposals from multiple companies?

Using the information obtained to perform the research themselves Signup and view all the answers

What is a common unethical behavior by clients towards research providers to obtain a low price?

Promising a long-term relationship or additional projects with no intention of fulfilling it Signup and view all the answers

What is the primary unethical practice by respondents according to the text?

Matching their characteristics with what screeners are seeking even if it requires lying Signup and view all the answers

What action undermines the validity of research surveys and focus groups according to the text?

Lying to match the characteristics screeners are seeking Signup and view all the answers

How can information be deanonymized on the Internet according to the Marketing Research Association guidelines?

By combining publicly available social network records Signup and view all the answers

What action may tempt clients to overstate results of a marketing research project?

Promising long-term relationships or additional projects Signup and view all the answers

What is emphasized in the Statement of Ethics for the American Marketing Association regarding the rights of respondents?

Never allow personal data to be used for any other purpose. Signup and view all the answers

What aspect of marketing research ethics is highlighted by the principle 'Research will conform to all relevant laws'?

Client confidentiality Signup and view all the answers

Which emerging trend in marketing research involves digital technology for information acquisition and retrieval?

Expanded use of digital technology for information acquisition and retrieval. Signup and view all the answers

In the context of marketing research, what does 'movement toward technology-related data management' signify?

Movement beyond data analysis toward a data interpretation / information management environment. Signup and view all the answers

Which aspect of the American Marketing Association's ethics statement focuses on researchers ensuring projects are accurate, transparent, objective, and appropriate?

Ensure projects are accurate, transparent, objective, and appropriate. Signup and view all the answers

Which concept in marketing research focuses on not allowing personal data to be used for any other purpose?

Never allow personal data to be used for any other purpose. Signup and view all the answers

Ethical Issues in Research Firms

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Questions and Answers

What term is used to describe when research firms reuse research results from one client to another?

Which unethical behavior involves interviewers completing interviews themselves or fabricating respondents' behaviors?

What is a consequence of not providing a sufficient budget for research according to the text?

What term is used for the unethical practice of neglecting promised incentives or misrepresenting the time needed to complete a survey?

Which issue arises when client pressures lead research providers to conduct research that does not meet professional standards?

What term is used for falsely collecting names under the guise of research according to the text?

What unethical activity might a client engage in when requesting research proposals from multiple companies?

What is a common unethical behavior by clients towards research providers to obtain a low price?

What is the primary unethical practice by respondents according to the text?

What action undermines the validity of research surveys and focus groups according to the text?

How can information be deanonymized on the Internet according to the Marketing Research Association guidelines?

What action may tempt clients to overstate results of a marketing research project?

What is emphasized in the Statement of Ethics for the American Marketing Association regarding the rights of respondents?

What aspect of marketing research ethics is highlighted by the principle 'Research will conform to all relevant laws'?

Which emerging trend in marketing research involves digital technology for information acquisition and retrieval?

In the context of marketing research, what does 'movement toward technology-related data management' signify?

Which aspect of the American Marketing Association's ethics statement focuses on researchers ensuring projects are accurate, transparent, objective, and appropriate?

Which concept in marketing research focuses on not allowing personal data to be used for any other purpose?

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