Podcast
Questions and Answers
What term is used to describe when research firms reuse research results from one client to another?
What term is used to describe when research firms reuse research results from one client to another?
- Soft costs
- Black-box methodologies (correct)
- Curbstoning
- Sugging
Which unethical behavior involves interviewers completing interviews themselves or fabricating respondents' behaviors?
Which unethical behavior involves interviewers completing interviews themselves or fabricating respondents' behaviors?
- Soft costs
- Deception debrief
- Sugging
- Curbstoning (correct)
What is a consequence of not providing a sufficient budget for research according to the text?
What is a consequence of not providing a sufficient budget for research according to the text?
- Research not up to professional standards (correct)
- Use of fake sponsors
- Soft costs
- Sugging
What term is used for the unethical practice of neglecting promised incentives or misrepresenting the time needed to complete a survey?
What term is used for the unethical practice of neglecting promised incentives or misrepresenting the time needed to complete a survey?
Which issue arises when client pressures lead research providers to conduct research that does not meet professional standards?
Which issue arises when client pressures lead research providers to conduct research that does not meet professional standards?
What term is used for falsely collecting names under the guise of research according to the text?
What term is used for falsely collecting names under the guise of research according to the text?
What unethical activity might a client engage in when requesting research proposals from multiple companies?
What unethical activity might a client engage in when requesting research proposals from multiple companies?
What is a common unethical behavior by clients towards research providers to obtain a low price?
What is a common unethical behavior by clients towards research providers to obtain a low price?
What is the primary unethical practice by respondents according to the text?
What is the primary unethical practice by respondents according to the text?
What action undermines the validity of research surveys and focus groups according to the text?
What action undermines the validity of research surveys and focus groups according to the text?
How can information be deanonymized on the Internet according to the Marketing Research Association guidelines?
How can information be deanonymized on the Internet according to the Marketing Research Association guidelines?
What action may tempt clients to overstate results of a marketing research project?
What action may tempt clients to overstate results of a marketing research project?
What is emphasized in the Statement of Ethics for the American Marketing Association regarding the rights of respondents?
What is emphasized in the Statement of Ethics for the American Marketing Association regarding the rights of respondents?
What aspect of marketing research ethics is highlighted by the principle 'Research will conform to all relevant laws'?
What aspect of marketing research ethics is highlighted by the principle 'Research will conform to all relevant laws'?
Which emerging trend in marketing research involves digital technology for information acquisition and retrieval?
Which emerging trend in marketing research involves digital technology for information acquisition and retrieval?
In the context of marketing research, what does 'movement toward technology-related data management' signify?
In the context of marketing research, what does 'movement toward technology-related data management' signify?
Which aspect of the American Marketing Association's ethics statement focuses on researchers ensuring projects are accurate, transparent, objective, and appropriate?
Which aspect of the American Marketing Association's ethics statement focuses on researchers ensuring projects are accurate, transparent, objective, and appropriate?
Which concept in marketing research focuses on not allowing personal data to be used for any other purpose?
Which concept in marketing research focuses on not allowing personal data to be used for any other purpose?
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