Ethical Issues in Research Firms
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Questions and Answers

What term is used to describe when research firms reuse research results from one client to another?

  • Soft costs
  • Black-box methodologies (correct)
  • Curbstoning
  • Sugging

    • Which unethical behavior involves interviewers completing interviews themselves or fabricating respondents' behaviors?

  • Soft costs
  • Deception debrief
  • Sugging
  • Curbstoning (correct)

    • What is a consequence of not providing a sufficient budget for research according to the text?

  • Research not up to professional standards (correct)
  • Use of fake sponsors
  • Soft costs
  • Sugging

    • What term is used for the unethical practice of neglecting promised incentives or misrepresenting the time needed to complete a survey?

    <p>Sugging (A)</p> Signup and view all the answers

    Which issue arises when client pressures lead research providers to conduct research that does not meet professional standards?

    <p>Soft costs (A)</p> Signup and view all the answers

    What term is used for falsely collecting names under the guise of research according to the text?

    <p>Sugging (C)</p> Signup and view all the answers

    What unethical activity might a client engage in when requesting research proposals from multiple companies?

    <p>Using the information obtained to perform the research themselves (C)</p> Signup and view all the answers

    What is a common unethical behavior by clients towards research providers to obtain a low price?

    <p>Promising a long-term relationship or additional projects with no intention of fulfilling it (C)</p> Signup and view all the answers

    What is the primary unethical practice by respondents according to the text?

    <p>Matching their characteristics with what screeners are seeking even if it requires lying (D)</p> Signup and view all the answers

    What action undermines the validity of research surveys and focus groups according to the text?

    <p>Lying to match the characteristics screeners are seeking (A)</p> Signup and view all the answers

    How can information be deanonymized on the Internet according to the Marketing Research Association guidelines?

    <p>By combining publicly available social network records (C)</p> Signup and view all the answers

    What action may tempt clients to overstate results of a marketing research project?

    <p>Promising long-term relationships or additional projects (D)</p> Signup and view all the answers

    What is emphasized in the Statement of Ethics for the American Marketing Association regarding the rights of respondents?

    <p>Never allow personal data to be used for any other purpose. (A)</p> Signup and view all the answers

    What aspect of marketing research ethics is highlighted by the principle 'Research will conform to all relevant laws'?

    <p>Client confidentiality (D)</p> Signup and view all the answers

    Which emerging trend in marketing research involves digital technology for information acquisition and retrieval?

    <p>Expanded use of digital technology for information acquisition and retrieval. (A)</p> Signup and view all the answers

    In the context of marketing research, what does 'movement toward technology-related data management' signify?

    <p>Movement beyond data analysis toward a data interpretation / information management environment. (D)</p> Signup and view all the answers

    Which aspect of the American Marketing Association's ethics statement focuses on researchers ensuring projects are accurate, transparent, objective, and appropriate?

    <p>Ensure projects are accurate, transparent, objective, and appropriate. (A)</p> Signup and view all the answers

    Which concept in marketing research focuses on not allowing personal data to be used for any other purpose?

    <p>Never allow personal data to be used for any other purpose. (D)</p> Signup and view all the answers

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