Planejamento Estratégico (Aula 05)

The setting or structure where a company operates.

The organizational climate among employees.

The relationships between individuals in a workplace.

Processes that are followed in any business, crucial for workflow.

The timeline for delivering products to customers.

Providing necessary product information to customers before purchase.

The relationship an individual has with themselves.

Products that are necessary, regularly purchased, and low cost.

A brand that is easy to identify and memorable to consumers.

Products that consumers think about and compare before purchasing.

High-value products that have unique characteristics.

Products that consumers do not actively seek out.

Products used in production, including installations and equipment.

An attribute that identifies a product and distinguishes it from competitors.

A brand that captures consumer attention and is easy to perceive.

Categories including manufacturer brands, private labels, and generic brands.

Offering multiple brands from the same manufacturer to target different segments.

The creation of entirely new brands in the market.

Creating variations of an existing product under the same brand.

Offering several products under the same brand name.