Equinox Mission and Fitness Overview

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Questions and Answers

What is the Equinox mission statement?

In everything we do we create the possibility for people to maximize their potential within themselves.

How many clubs do we have?

What is the Group Fitness Focus statement?

Equinox offers superior classes led by internationally recognized experts.

What is the Personal Training Focus statement?

We believe that a customized approach to fitness is the most effective and efficient way to get results. Signup and view all the answers

What is the Pilates Focus statement?

An authentic, studio-quality experience in a full-featured club. Signup and view all the answers

What is The Spa Focus statement?

Our spa offers a comprehensive menu of services designed to recover and rejuvenate hard-working bodies. Signup and view all the answers

What is The Shop Focus statement?

Make a seamless transition from workout to hangout with designer indulgences, exclusive collaborations and must-have essentials. Signup and view all the answers

What is The Club Focus statement?

Attention to detail and remarkable design creates a space you'll be excited to visit. Signup and view all the answers

What is the Kids Club Focus statement?

Be confident that your child is having a safe, fun and engaging experience while you work out. Signup and view all the answers

What does Expertise (Furthermore + Advisory board) refer to?

A team of experts at the forefront of wellness bring the most innovative, contemporary programming to our members first. Signup and view all the answers

Who are the names of the people who founded Equinox, and what year was it founded?

Lavania, Danny and Vito Errico in 1991. Signup and view all the answers

What does C.A.S.E stand for, and how would you use it in the sales process?

Consistent, Appropriate for your fitness level, Specific to your goals, and evolving. You would use it to make fitness recommendations to opportunities. Signup and view all the answers

What does MNR stand for?

Movement, Nutrition, and Regeneration. Signup and view all the answers

What are the 3 main components that differentiate our experience from that of competitors?

Talent, programming, environment. Signup and view all the answers

How many hours in advance can members book their cycling bikes online or in the app?

26 hours. Or, in person 30 minutes before class starts. Signup and view all the answers

What does EFTI stand for?

Equinox Fitness Training Institute - in-house education for our personal trainers. Signup and view all the answers

What are the steps in our 8 step sales process?

<ol> <li>Generate leads 2. Get the appointment 3. The greet 4. The needs assessment 5. The tour 6. The close 7. The Sale 8. Maintain the relationship.</li> </ol> Signup and view all the answers

What is the Equinox elevator pitch?

We are the leading operator of upscale fitness clubs, where the science of fitness meets the art of living. We take an integrative approach to holistic living, incorporating our knowledge of strength training, flexibility, cardio and recovery to help you reach your goals. Signup and view all the answers

What are the requirements of education for yoga instructors?

200 hours + 2 years of practicing + referred by an existing instructor. Signup and view all the answers

What are our access levels?

SELECT = one club access; ALL ACCESS FITNESS = Access to all clubs, with the exception of ESC Irvine, ESC West LA, ESC Boston (SPORTS CLUBS) printing house, Kensington and E.Destination; E = Unlimited access to all clubs; Regional access = Available in every region except NYC and LA. Signup and view all the answers

Study Notes

Equinox Overview

Mission statement emphasizes creating opportunities for individuals to maximize their potential.
Founded in 1991 by Lavania, Danny, and Vito Errico.
Operates 93 clubs, focusing on upscale fitness experiences.

Group Fitness & Personal Training

Group fitness classes led by internationally recognized experts ensure superior quality.
Personal training adopts a customized approach for effectiveness and efficiency in achieving fitness results.

Specialized Offerings

Pilates strives to provide an authentic, studio-quality experience within the club.
The Spa offers a variety of services aimed at recovery and rejuvenation for active bodies.
The Shop allows for seamless transitioning from workout to leisure with designer products and essentials.

Club Environment & Kids Services

Notable attention to detail and design creates inviting club spaces.
Kids Club ensures a safe, fun, and engaging environment for children while parents work out.

Expertise & Programming

An advisory board of wellness experts delivers innovative programming to members.
C.A.S.E framework (Consistent, Appropriate, Specific, Evolving) guides fitness recommendations in sales.

Fitness Focus Areas

MNR stands for Movement, Nutrition, and Regeneration, key components of holistic wellness.
Main differentiators from competitors include talent, programming, and the club environment.

Reservations & Educational Standards

Members can book cycling bikes online or via app 26 hours in advance; in-person bookings available 30 minutes prior to class.
EFTI (Equinox Fitness Training Institute) provides in-house education for personal trainers.

Sales Process & Relationships

8-Step sales process: Generate leads, get appointments, assess needs, take tours, close sales, finalize the sale, and maintain relationships.
Equinox's elevator pitch highlights leadership in upscale fitness, blending fitness science with holistic living.

Instructor Requirements & Access Levels

Yoga instructor requirements: 200 hours of training, 2 years of practice, and a referral from an existing instructor.
Membership access levels:
- SELECT: Access to one club.
- ALL ACCESS FITNESS: Access to all clubs, excluding certain locations.
- E: Unlimited access to all clubs.
- Regional access: Available except in NY and LA.

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Description

This quiz covers the mission statement, number of clubs, and key focus statements related to group fitness and personal training at Equinox. Test your knowledge of Equinox's values and offerings in the fitness industry.