Questions and Answers
What is the Equinox mission statement?
In everything we do we create the possibility for people to maximize their potential within themselves.
How many clubs do we have?
93
What is the Group Fitness Focus statement?
Equinox offers superior classes led by internationally recognized experts.
What is the Personal Training Focus statement?
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What is the Pilates Focus statement?
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What is The Spa Focus statement?
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What is The Shop Focus statement?
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What is The Club Focus statement?
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What is the Kids Club Focus statement?
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What does Expertise (Furthermore + Advisory board) refer to?
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Who are the names of the people who founded Equinox, and what year was it founded?
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What does C.A.S.E stand for, and how would you use it in the sales process?
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What does MNR stand for?
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What are the 3 main components that differentiate our experience from that of competitors?
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How many hours in advance can members book their cycling bikes online or in the app?
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What does EFTI stand for?
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What are the steps in our 8 step sales process?
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What is the Equinox elevator pitch?
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What are the requirements of education for yoga instructors?
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What are our access levels?
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Study Notes
Equinox Overview
- Mission statement emphasizes creating opportunities for individuals to maximize their potential.
- Founded in 1991 by Lavania, Danny, and Vito Errico.
- Operates 93 clubs, focusing on upscale fitness experiences.
Group Fitness & Personal Training
- Group fitness classes led by internationally recognized experts ensure superior quality.
- Personal training adopts a customized approach for effectiveness and efficiency in achieving fitness results.
Specialized Offerings
- Pilates strives to provide an authentic, studio-quality experience within the club.
- The Spa offers a variety of services aimed at recovery and rejuvenation for active bodies.
- The Shop allows for seamless transitioning from workout to leisure with designer products and essentials.
Club Environment & Kids Services
- Notable attention to detail and design creates inviting club spaces.
- Kids Club ensures a safe, fun, and engaging environment for children while parents work out.
Expertise & Programming
- An advisory board of wellness experts delivers innovative programming to members.
- C.A.S.E framework (Consistent, Appropriate, Specific, Evolving) guides fitness recommendations in sales.
Fitness Focus Areas
- MNR stands for Movement, Nutrition, and Regeneration, key components of holistic wellness.
- Main differentiators from competitors include talent, programming, and the club environment.
Reservations & Educational Standards
- Members can book cycling bikes online or via app 26 hours in advance; in-person bookings available 30 minutes prior to class.
- EFTI (Equinox Fitness Training Institute) provides in-house education for personal trainers.
Sales Process & Relationships
- 8-Step sales process: Generate leads, get appointments, assess needs, take tours, close sales, finalize the sale, and maintain relationships.
- Equinox's elevator pitch highlights leadership in upscale fitness, blending fitness science with holistic living.
Instructor Requirements & Access Levels
- Yoga instructor requirements: 200 hours of training, 2 years of practice, and a referral from an existing instructor.
- Membership access levels:
- SELECT: Access to one club.
- ALL ACCESS FITNESS: Access to all clubs, excluding certain locations.
- E: Unlimited access to all clubs.
- Regional access: Available except in NY and LA.
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Description
This quiz covers the mission statement, number of clubs, and key focus statements related to group fitness and personal training at Equinox. Test your knowledge of Equinox's values and offerings in the fitness industry.