Equinox Study Guide Flashcards

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Questions and Answers

What is the Equinox Mission Statement?

In everything we do, we create the possibility for people to maximize the potential within themselves.

How many clubs does Equinox have?

Not provided.

What is the Group Fitness Focus Statement?

Equinox offers superior classes led by internationally recognized experts.

What is the Pilates Focus Statement?

An authentic, studio-quality experience in a full-featured club. Signup and view all the answers

What is the Spa Focus Statement?

Our spa offers a comprehensive menu of services designed to recover and rejuvenate hard-working bodies. Signup and view all the answers

What is the Club Focus Statement?

Attention to detail and remarkable design creates a space you'll be excited to visit. Signup and view all the answers

What is the Kids Club Focus Statement?

Be confident that your child is having a fun, safe and engaging experience while you work out. Signup and view all the answers

What does Expertise (Furthermore + Advisory board) refer to?

A team of experts at the forefront of wellness bring the most innovative, contemporary to our members first. Signup and view all the answers

Who are the founders of EQX and what year was it founded?

Lavinia, Danny, and Vito Errico in 1991. Signup and view all the answers

What does C.A.S.E stand for and how would you use it in the sales process?

Consistent, Appropriate for your fitness level, Specific to your goals, and Evolving. Signup and view all the answers

What does MNR stand for?

Movement, Nutrition, and Regeneration. Signup and view all the answers

What are the 3 components that differentiate our experience from competitors?

Talent, programming, environment. Signup and view all the answers

How many hours in advance can members book their cycling bikes online or in the app?

26 hours. Or, in person 30 minutes before class starts. Signup and view all the answers

What does EFTI stand for?

Equinox Fitness Training Institute - in-house education for our personal trainers. Signup and view all the answers

What are the steps in the 8 Step Sales Process?

<ol> <li>Generate Leads 2. Get the Appointment 3. The Greet 4. The Needs Assessment 5. The Tour 6. The Close 7. Complete the Sale 8. Maintain the Relationship.</li> </ol> Signup and view all the answers

What is the Equinox Elevator Pitch?

We are the leading operator of upscale fitness clubs, where the science of fitness meets the art of learning. Signup and view all the answers

What are the requirements of education for yoga instructors?

200 hours +, 2 years of practicing + referred by existing instructor. Signup and view all the answers

What are the Access Levels?

Select = One Club Access; All Access Fitness = Access to all clubs with exceptions; Destination = Access to all clubs with exception to E; Regional Access = available in every region except NYC and LA. Signup and view all the answers

Describe 2 features and their benefits to EACH of our main departments.

Refer to the Quick Reference Sales Tools document in EQU 'Sales Training Foundations'. Signup and view all the answers

What is a High Performance Life?

Living to your highest potential, not letting any physical limitation hold you back. Signup and view all the answers

What is a Balanced Approach to Fitness?

Looking for concepts of MNR, Cardio, Flexibility, Strength, and Recovery. Signup and view all the answers

What does experience have to do with results?

Everything - the experience you're having will determine whether or not you get results. Signup and view all the answers

What is a functional approach to fitness?

Exercise with intent. Training for movements, not muscles, taking your goal and working backward to get you there. Signup and view all the answers

Explain the basics of UCLA study and what it proved.

The study showed that those who worked out with an Equinox trainer using the 3 cycle system achieved impressive results compared to those who worked out alone. Signup and view all the answers

Study Notes

Equinox Overview

Mission statement emphasizes creating possibilities for individuals to maximize their potential.
Founded in 1991 by Lavinia, Danny, and Vito Errico.

Club Details

Equinox operates a total of 100 clubs.
Members can book cycling bikes 26 hours in advance online or in the app, and 30 minutes before class in person.
Different access levels include Select, All Access Fitness, and Regional Access.

Fitness and Experience Focus

Group Fitness: Superior classes taught by internationally recognized experts.
Pilates: Studio-quality experience available in a club setting.
Spa: Offers a range of services for recovery and rejuvenation.
Club: Focus on remarkable design and attention to detail enhances member experience.
Kids Club: Creates a safe and engaging environment for children during workouts.

Expert Guidance

Expertise from an advisory board ensures innovative wellness practices for members.
Equinox Fitness Training Institute (EFTI) provides in-house education for personal trainers.

Training Philosophy

MNR stands for Movement, Nutrition, and Regeneration.
A functional approach to fitness focuses on intentional exercise and training specific movements.
A balanced approach incorporates cardio, flexibility, strength, and recovery elements.

Sales Process and Customer Engagement

C.A.S.E: Stands for Consistent, Appropriate, Specific, and Evolving; it is a guide for fitness recommendations.
8-Step Sales Process includes generating leads, getting appointments, needs assessment, tours, and to maintaining relationships.

Results and Performance

Based on a UCLA study, clients using Equinox trainers showed significant improvements in strength, lean body mass, power, cardiovascular fitness, and aerobic endurance.
Experience significantly impacts results; the quality of engagement and training ultimately determines success.

Training Qualifications

Yoga instructors require a minimum of 200 hours of education and two years of practice, with referrals from existing instructors.

High Performance Life Concept

Encourages living to the highest potential and overcoming physical limitations.

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Description

Test your knowledge of the Equinox Mission Statement and key information about the brand with this study guide. This quiz covers essential focus statements and facts about Equinox, ideal for current or prospective members and fitness enthusiasts.