DM306 Exam Part 3

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Questions and Answers

What is the purpose of conducting a Kano questionnaire?

To categorize functions and features into five categories

To decide how to act on the results

To prioritize important functions and features in design (correct)

To identify basic needs of a smartphone

How does the Kano model help designers in product development?

By categorizing and prioritizing customer needs (correct)

By providing a unique selling point for the product

By focusing only on basic needs

By increasing the number of functions and features

What is meant by turning basic needs into excitement factors according to the text?

Transforming basic needs into unexpected features (correct)

Removing basic needs from the product

Reducing the importance of basic needs

Making basic needs more complex

What could be an example of an excitement factor mentioned in the text?

Adding a 360 camera to a smartphone (D) Signup and view all the answers

In the context of product design, what is the significance of the M point where two points meet?

It denotes a mandatory feature (C) Signup and view all the answers

What distinguishes an excitement factor from a basic need in product design?

Excitement factors are unexpected features, while basic needs are mandatory (C) Signup and view all the answers

How does the Kano model assist in transforming customer needs into product features?

By categorizing and prioritizing customer needs effectively (C) Signup and view all the answers

What is the last step in the method discussed in the text?

Deciding how to act on the results (C) Signup and view all the answers

Why is it important for designers to identify excitement factors according to the text?

To differentiate products and create unique selling points (A) Signup and view all the answers

How do designers determine the most important functions and features for their product design?

By conducting a Kano questionnaire to categorize and prioritize customer needs (A) Signup and view all the answers

What is the importance of setting realistic design constraints and targets?

To ensure the product can be manufactured within budget (A) Signup and view all the answers

Why is it necessary for designers to identify the relevant headings from a list when developing a product design specification?

To prioritize what is important to the overall product being designed (A) Signup and view all the answers

In product design, what are some key questions that need to be answered from the Product Design Specification (PDS)?

What are you trying to achieve with the product and its unique selling points? (D) Signup and view all the answers

Why should designers look through a list of potential headings when developing a product design specification?

To identify what is important to the overall product being designed (D) Signup and view all the answers

What is the purpose of asking 'What's going to make your product different from others already on the market?' in product design?

To identify unique selling points of the product (B) Signup and view all the answers

Why is it crucial for specifications in a PDS to be realistic and achievable?

To ensure accurate cost estimations (A) Signup and view all the answers

What should product requirements be according to the text?

Realistic and achievable (C) Signup and view all the answers

Why is it important to set realistic design constraints and targets?

To ensure products can actually be produced and meet goals (D) Signup and view all the answers

What is the purpose of looking through a list of potential headings when developing a product design specification?

To identify what is important to the overall product being designed (B) Signup and view all the answers

Which factor should designers identify when developing a product design specification, according to the text?

Unique selling points (D) Signup and view all the answers

Why is it crucial for specifications in a Product Design Specification (PDS) to be realistic and achievable?

To ensure the product can be successfully developed and meet requirements (C) Signup and view all the answers

What should designers aim for when setting goals in the Product Design Specification (PDS), based on the text?

Realistic and achievable goals (D) Signup and view all the answers

How should designers determine which headings are relevant to their specific product during the design process?

By identifying what is important to the overall product being designed (C) Signup and view all the answers

In product design, why is it crucial for designers to identify excitement factors?

To differentiate the product from competitors (B) Signup and view all the answers

What should designers ensure about their specification content in a Product Design Specification (PDS)?

'Realistic' and applicable information (C) Signup and view all the answers

What is one of the key questions that need to be answered from the Product Design Specification (PDS) according to the text?

What does the product need to be able to do? (D) Signup and view all the answers

What is the primary focus of Quality Function Deployment (QFD)?

Strong customer focus (B) Signup and view all the answers

What is a key benefit of using Quality Function Deployment (QFD)?

Shorter time to market (B) Signup and view all the answers

What is the primary purpose of the relationships between customer and design requirements?

To translate customer needs into product features (B) Signup and view all the answers

What is the significance of the weights in the design process?

To determine the importance of each customer requirement (D) Signup and view all the answers

What is the role of the QFD cascade in the design process?

To translate customer needs into product features (C) Signup and view all the answers

What is the purpose of the requirements matrix in the design process?

To translate customer needs into product features (A) Signup and view all the answers

What is the relationship between the design requirements and the product characteristics?

The design requirements are used to determine the product characteristics (A) Signup and view all the answers

What is the purpose of the manufacturing purchasing matrix in the design process?

To control and verify the production quality (A) Signup and view all the answers

What is the primary purpose of the Voice of the Customer (VoC) in product design?

To prioritize design requirements based on customer opinion (D) Signup and view all the answers

What is the main function of the House of Quality (HoQ) in Quality Function Deployment (QFD)?

To identify the relationships between customer needs and product capabilities (D) Signup and view all the answers

What is the purpose of using indicators in the House of Quality (HoQ)?

To define the interactions between customer needs and product capabilities (D) Signup and view all the answers

What is the result of translating the Voice of the Customer (VoC) into quantifiable design requirements?

A quantitative design specification (C) Signup and view all the answers

What is the benefit of using Quality Function Deployment (QFD) in product design?

It reduces implementation time and promotes teamwork (B) Signup and view all the answers

What is the purpose of soliciting customer feedback in the Voice of the Customer (VoC)?

To obtain high-quality feedback that is both solicited and unsolicited (A) Signup and view all the answers

Study Notes

The Kano model, developed in 1984 by Noriaki Kano, is used to analyze customer needs and determine new product requirements.
The Kano model categorizes customer requirements into five categories: basic needs, performance needs, excitement needs, indifferent needs, and reverse performance needs.
Basic needs are must-haves that when not present or executed well, lead to dissatisfaction.
Performance needs are where more is better, and the better they are executed, the higher the satisfaction level.
Excitement needs are the delighters of a product design, leading to extremely high satisfaction levels when present.
The Kano questionnaire involves asking functional and dysfunctional questions for each feature to determine customer responses and classify features into the five categories.
The Product Design Specification (PDS) is an exact statement of what the product must do and what the customer design requirements are, serving as the foundation for the design process.
The PDS should contain all facts identified in market research, realistic design constraints and targets, and clear, specific product requirements to guide the design process effectively.

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Description

Learn about the Kano model, developed by Noriaki Kano in 1984 for analyzing customer needs and determining new product requirements. Understand how this model categorizes and prioritizes customer needs to enhance customer satisfaction and guide product development.