Environmental Sustainability in Business: Sustainable Marketing
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Questions and Answers

What is the primary aim of sustainable marketing?

  • Exclusively focusing on social considerations
  • Creating value for customers while minimizing negative impact on the environment and society (correct)
  • Maximizing profits at all costs
  • Promoting products regardless of their environmental impact

    • What is a key aspect of sustainable packaging in sustainable marketing?

  • Using excessive non-recyclable packaging materials
  • Increasing waste to conserve resources
  • Encouraging the use of minimal, recyclable, or biodegradable packaging materials (correct)
  • Promoting single-use plastic packaging

    • In sustainable marketing, what does sustainable procurement involve?

  • Obtaining materials and components only from the closest suppliers
  • Sourcing raw materials from suppliers that adhere to sustainable practices (correct)
  • Sourcing raw materials without any consideration for sustainability
  • Prioritizing suppliers with the highest costs

    • Which of the following is NOT emphasized in sustainable marketing's approach to product development?

    <p>Maximizing environmental impact during the product's life cycle</p> Signup and view all the answers

    What does sustainable promotion focus on in sustainable marketing?

    <p>Encouraging the use of digital marketing platforms</p> Signup and view all the answers

    How does sustainable marketing differ from traditional marketing approaches?

    <p>It integrates environmental, social, and economic considerations into product development and promotion</p> Signup and view all the answers

    What is the main objective of sustainable product design?

    <p>Minimizing negative impact on the environment</p> Signup and view all the answers

    What is the purpose of Life Cycle Assessment (LCA) in sustainable product design?

    <p>To evaluate the environmental impact of a product from raw material extraction to disposal</p> Signup and view all the answers

    What does sustainable product design emphasize in terms of material selection?

    <p>Choosing renewable, recyclable, or biodegradable materials</p> Signup and view all the answers

    How does sustainable marketing differ from traditional marketing approaches?

    <p>By educating consumers about sustainability and empowering them to make informed choices</p> Signup and view all the answers

    Why might sustainable pricing result in higher initial prices for products?

    <p>To reflect the true cost of production, including environmental and social costs</p> Signup and view all the answers

    How does stakeholder engagement contribute to sustainable marketing practices?

    <p>By informing the development of more sustainable products and marketing strategies</p> Signup and view all the answers

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