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What determines the ultimate profit potential in an industry?
What determines the ultimate profit potential in an industry?
The collective strength of the five forces, including threat of new entrants, rivalry among existing firms, threat of substitute products or services, bargaining power of buyers, and bargaining power of suppliers, as well as the relative power of other stakeholders
What are the six forces that a corporation must assess when scanning its industry?
What are the six forces that a corporation must assess when scanning its industry?
Threat of new entrants, rivalry among existing firms, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers, and relative power of other stakeholders
What is the relationship between the strength of these forces and a company's profit potential?
What is the relationship between the strength of these forces and a company's profit potential?
Stronger forces limit a company's ability to raise prices and earn greater profits, while weaker forces present more opportunities for profit.
How do these forces act as constraints on a company's activities in the short run?
How do these forces act as constraints on a company's activities in the short run?
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What is the potential for companies to change the strength of these forces in the long run?
What is the potential for companies to change the strength of these forces in the long run?
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What is an entry barrier, and how does it affect the threat of new entrants?
What is an entry barrier, and how does it affect the threat of new entrants?
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What are the eight elements or groups that directly affect a corporation and are in turn, affected by the corporation?
What are the eight elements or groups that directly affect a corporation and are in turn, affected by the corporation?
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What is an industry analysis?
What is an industry analysis?
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What is the impact of new entrants into an industry?
What is the impact of new entrants into an industry?
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What is a STEEP analysis? What areas does it involve?
What is a STEEP analysis? What areas does it involve?
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How does the reaction of existing competitors influence the threat of new entrants?
How does the reaction of existing competitors influence the threat of new entrants?
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What is the main purpose of a STEEP analysis?
What is the main purpose of a STEEP analysis?
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What are the five areas that large corporations use to categorize the natural and societal environments?
What are the five areas that large corporations use to categorize the natural and societal environments?
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What is the core difference between a task environment and a societal environment?
What is the core difference between a task environment and a societal environment?
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What are the six categories of risks associated with climate change for companies?
What are the six categories of risks associated with climate change for companies?
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Why do corporations conduct STEEP analysis?
Why do corporations conduct STEEP analysis?
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What is the purpose of analyzing the variables in the international societal environment?
What is the purpose of analyzing the variables in the international societal environment?
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What is a major advantage of a corporation conducting both a task environment and a societal environment analysis?
What is a major advantage of a corporation conducting both a task environment and a societal environment analysis?
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Explain the role of environmental scanning in corporate strategy.
Explain the role of environmental scanning in corporate strategy.
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Why is it important for corporations to analyze the intensity of competition within their industry?
Why is it important for corporations to analyze the intensity of competition within their industry?
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What is the primary focus of environmental scanning for a corporation?
What is the primary focus of environmental scanning for a corporation?
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How do the variables in Table 4-3 contribute to understanding the societal environment?
How do the variables in Table 4-3 contribute to understanding the societal environment?
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What are the potential consequences of not considering the effects of climate change on a company's operations?
What are the potential consequences of not considering the effects of climate change on a company's operations?
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How might a company's technological risk be affected by climate change?
How might a company's technological risk be affected by climate change?
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Explain how a buyer's ability to backward integrate can influence their bargaining power.
Explain how a buyer's ability to backward integrate can influence their bargaining power.
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What are two factors that contribute to a supplier's strong bargaining power?
What are two factors that contribute to a supplier's strong bargaining power?
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How can the importance of a product to the buyer affect the buyer's bargaining power?
How can the importance of a product to the buyer affect the buyer's bargaining power?
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Identify three additional stakeholder groups that can affect an industry, beyond Porter's five forces.
Identify three additional stakeholder groups that can affect an industry, beyond Porter's five forces.
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Describe how a supplier's ability to forward integrate impacts their bargaining power.
Describe how a supplier's ability to forward integrate impacts their bargaining power.
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Explain how the availability of alternative suppliers influences a buyer's bargaining power.
Explain how the availability of alternative suppliers influences a buyer's bargaining power.
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What is one way that a buyer's low profitability can impact their bargaining power?
What is one way that a buyer's low profitability can impact their bargaining power?
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How can special-interest groups influence an industry?
How can special-interest groups influence an industry?
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What are the defining characteristics of a multinational corporation (MNC) that operates in a global industry?
What are the defining characteristics of a multinational corporation (MNC) that operates in a global industry?
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What is the primary difference between an MNC operating in a global industry and an MNC operating in a multi-national industry?
What is the primary difference between an MNC operating in a global industry and an MNC operating in a multi-national industry?
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What is a strategic group, and how can its market position be visually represented?
What is a strategic group, and how can its market position be visually represented?
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Describe the strategic approach of a 'defender' company.
Describe the strategic approach of a 'defender' company.
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How do 'prospectors' differ from 'defenders' in terms of their strategic focus?
How do 'prospectors' differ from 'defenders' in terms of their strategic focus?
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Explain the strategic approach of an 'analyzer' corporation.
Explain the strategic approach of an 'analyzer' corporation.
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What distinguishes 'reactors' from other strategic types?
What distinguishes 'reactors' from other strategic types?
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How does the lack of a consistent strategy-structure-culture relationship affect a 'reactor' company?
How does the lack of a consistent strategy-structure-culture relationship affect a 'reactor' company?
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Describe a fragmented industry.
Describe a fragmented industry.
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Explain the key characteristic of a consolidated industry.
Explain the key characteristic of a consolidated industry.
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What distinguishes multi-domestic industries from global industries?
What distinguishes multi-domestic industries from global industries?
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Provide an example of a multi-domestic industry.
Provide an example of a multi-domestic industry.
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How do regional industries differ from global industries?
How do regional industries differ from global industries?
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Explain the continuum of international industries according to Porter.
Explain the continuum of international industries according to Porter.
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What is the primary difference between a multi-domestic industry subsidiary and a global industry subsidiary?
What is the primary difference between a multi-domestic industry subsidiary and a global industry subsidiary?
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How does a manufacturing facility in a multi-domestic industry operate in comparison to a global industry?
How does a manufacturing facility in a multi-domestic industry operate in comparison to a global industry?
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Study Notes
Environmental Scanning
- Environmental scanning is the monitoring, evaluation, and dissemination of information relevant to organizational strategy development.
Identifying External Environmental Variables
- Natural environment: Includes physical resources, wildlife, and climate; these form an interconnected ecological system.
- Societal environment: This includes general forces indirectly affecting short-term actions but influencing long-term strategy. These factors include economic, technological, political-legal, and sociocultural forces, impacting multiple industries.
- Task environment: This involves elements directly impacting a corporation and influenced by it, including government, local communities, suppliers, competitors, customers, creditors, employees/unions, special interest groups, and trade associations.
- Industry analysis: A detailed examination of key factors within a company's task environment.
Scanning the Societal Environment: STEEP Analysis
- STEEP analysis monitors social and natural environment trends, evaluating sociocultural, technological, economic, ecological, and political-legal forces.
Demographic Trends
- Demographic trends, like the baby boomer generation, are part of the sociocultural element of the societal environment, impacting market demand.
Current Sociocultural Trends
- Key current sociocultural trends include growing environmental awareness, increasing health consciousness, growth in the senior market, the impact of millennials, declining mass markets, changing lifestyle patterns and locations, evolving household structures, and increasing workforce diversity.
Technological Breakthroughs
- Technological advancements like portable information devices, electronic networking, alternative energy sources, precision farming, virtual assistants, genetically modified organisms, and smart mobile robots are reshaping industries.
Categories of Risk: Climate Change
- Climate change impacts businesses due to regulatory, supply chain, product/technology, litigation, reputational and physical risks.
Categorizing International Industries
- Multi-domestic: Industries specific to individual countries or regions.
- Global: Industries operating worldwide with minor country-specific adjustments.
- Regional: Industries primarily operating within specific regions.
Continuum of International Industries
- The continuum of international industries ranges from multi-domestic to global, with multi-domestic industries tailoring products to local needs and global industries offering similar products globally.
Mapping Strategic Groups in the Restaurant Chain Industry
- A Strategic group can be mapped within an industry by creating a two-dimensional graph that uses strategic variables (like price and product-line breadth) as coordinates for each industry competitor.
Strategic Types
- Defenders: companies utilizing limited products and focused on improving existing operations.
- Prospectors: firms with broad product lines, emphasizing product innovation and market responsiveness.
- Analyzers: corporations operating in multiple product/market areas, a mix of stability and variability.
- Reactors: companies lacking a consistent strategy-structure-culture coordination.
Hypercompetition
- Hypercompetition entails rapid, dynamic, diverse, and hostile competition, making market stability precarious.
Using Key Success Factors to Create an Industry Matrix
- Key success factors (KSFs) are elements crucial for competitive success in an industry.
- An Industry Matrix summarizes KSFs within an industry, provides weighting to each factor, and evaluates individual companies' responses to those factors.
Competitive Intelligence
- Competitive intelligence is a formal information-gathering program focusing on competitor analysis. It includes information brokers, the internet, industrial espionage, and investigative services.
Useful Forecasting Techniques
- Useful forecasting methods include extrapolation, brainstorming, expert opinion, Delphi, statistical modeling, prediction markets, and cross-impact analysis (CIA).
Synthesis of External Factors-EFAS
- External Factor Analysis Summary (EFAS) tables help corporations evaluate opportunities and threats from external factors impacting their strategies.
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Description
Test your knowledge on environmental scanning and its various components including natural, societal, and task environments. This quiz explores the importance of these factors in organizational strategy and industry analysis. Dive into STEEP analysis and understand how external variables impact businesses.