Entrepreneurship: Creativity, Innovation, and Brain Function
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Questions and Answers

What is the definition of creativity?

  • The ability to apply creative solutions to problems or opportunities
  • The ability to develop new ideas and discover new ways of looking at problems (correct)
  • The ability to start a new business venture
  • The ability to enhance or enrich people’s lives

Which term refers to the ability to apply creative solutions to problems or opportunities?

  • The challenge of entrepreneurship
  • Entrepreneurship
  • Innovation (correct)
  • Intellectual property

What is the role of the two hemispheres of the human brain in creativity?

  • They play a significant role in creativity (correct)
  • They limit individual creativity
  • They have no role in creativity
  • They are responsible for protecting intellectual property

Which of the following is NOT one of the learning objectives related to creativity, innovation, and entrepreneurship?

<p>Describing the protection of intellectual property through patents, trademarks, and copyrights (A)</p> Signup and view all the answers

What does innovation involve?

<p>Applying creative solutions to problems or opportunities (D)</p> Signup and view all the answers

What does entrepreneurship involve?

<p>The ability to start a new business venture (D)</p> Signup and view all the answers

What is entrepreneurship?

<p>A disciplined, systematic process of applying creativity and innovation to the needs and opportunities in the marketplace (D)</p> Signup and view all the answers

Why is failure considered part of the creative process?

<p>Most ideas and innovations fail, making it an integral part of the creative process (C)</p> Signup and view all the answers

What is essential to building a competitive advantage?

<p>Creativity (A)</p> Signup and view all the answers

Which type of thinking involves creating a multitude of original, diverse ideas?

<p>Right-brained thinking (C)</p> Signup and view all the answers

What is a barrier to creativity according to the text?

<p>Searching for the one ‘right’ answer (C)</p> Signup and view all the answers

What do right-brained creative thinkers challenge?

<p>Custom, routine, and tradition (D)</p> Signup and view all the answers

What does entrepreneurship require in terms of thinking?

<p>Both left- and right-brained thinking (B)</p> Signup and view all the answers

What do left-brained thinkers count on?

<p>Convergent reasoning (A)</p> Signup and view all the answers

What does creativity help us to overcome?

<p>Paradigms and conventional thinking (B)</p> Signup and view all the answers

What do right-brained creative thinkers understand about failure?

<p>It is a natural part of the creative process (A)</p> Signup and view all the answers

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