10 Questions
Companies that change the future do more than ______ customers, they constantly amaze them.
satisfy
The ______ refers to the movement of a product from early adopters to the early majority.
Chasm
Especially in high technology venturing, marketing must 'invent complete ______ and drive them to commanding positions in defensible market segments.
products
Marketing must be more than a ______ support function.
sales
It is not just ______ tag lines.
ad
Marketing must satisfy the needs of the customer by means of the ______ and the whole cluster of things associated with creating, delivering, and consuming the product.
product
Powerful when customers have demonstrated their on-going ______ for your product and a willingness to pay for it.
need
The ______ Fit has Demonstrated their on-going need for your product and a willingness to pay for it.
Product-Market
The most difficult stage of the technology ______ for a product to move through.
lifecycle
What is ______? It is more than a sales support function.
marketing
Test your knowledge of the basics of creativity, innovation, and entrepreneurship, including the definitions and relationships between these concepts.
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