Entrepreneurship and Strategic Management

Entrepreneurship Development: Concept, types, theories, process, and developing entrepreneurial competencies
Intrapreneurship: Concept and process
Women Entrepreneurship and Rural Entrepreneurship
Innovations in Business: Types of innovations, creating and identifying opportunities, screening business ideas
Business Plan and Feasibility Analysis: Concept and process of technical, market, and financial analysis
Micro and Small Scale Industries in India: Role of government in promoting SSI, sickness in small industries, rehabilitation, and institutional finance to small industries
Financial Institutions: Commercial banks, cooperative banks, and micro finance

Strategic Management: Concept, process, decision types
Strategic Analysis: External analysis (PEST), Porter's approach to industry analysis, internal analysis (resource-based approach), value chain analysis
Strategy Formulation: SWOT analysis, corporate strategy (growth, stability, retrenchment, integration), diversification
Business Portfolio Analysis: BCG, GE matrix, business model, ansoff's product-market growth matrix
Strategy Implementation: Challenges of change, developing programs, McKinsey 7s framework
Marketing: Concept, orientation, trends, tasks, customer value, satisfaction, market segmentation, positioning, and targeting
Product Decisions: Product life cycle, new product development
Pricing: Types and strategies

Statistics for Management: Concept, measures of central tendency and dispersion, probability distribution (normal, exponential, binomial, Poisson)
Data Collection & Questionnaire Design
Sampling: Concepts, processes, and techniques
Hypothesis Testing: Procedures (T, Z, F, chi-square)
Correlation and Regression Analysis
Operations Management: Role and scope, facility location, layout, site selection, analysis, layout design, process analysis, enterprise resource planning (ERP) implementation, ERP modules
Scheduling: Loading, sequencing, and monitoring
Quality Management: Statistical quality control, quality circles, total quality management (TQM), KAIZEN, benchmarking, six sigma, ISO 9000 series standards
Operation Research: Transportation, queuing, decision theory, PERT/CPM

International Business: Managing business in a globalized era, theories of international trade, balance of payment, foreign direct investment (benefits and costs)
Multilateral Regulation of Trade and Investment: WTO
International Trade Procedures and Documentation (EXIM policies)
Role of International Financial Institutions (IMF, World Bank)
Information Technology: Use of computers in management applications (MIS, DSS)
Artificial intelligence and big data, data warehousing, data mining, knowledge management, managing technological change

Management: Concept, process, theories, approaches, management roles and skills
Management Functions: Planning, organizing, staffing, coordinating, controlling
Communication: Types, process, barriers
Decision Making: Concepts, processes, techniques, and tools
Organization Structure and Design: Types, authority, responsibility
Centralization, decentralization, span of control
Managerial Economics: Concepts, importance, demand analysis (utility analysis, indifference curve, elasticity, forecasting), market structures, market classification, price determination
National income concept, types, and measurement
Inflation: Concept, types, and measurement
Business ethics, CSR, ethical issues, dilemma, corporate governance, value-based organization

Accounting Principles and Standards, preparation of financial statements
Financial Statement Analysis: Ratio analysis, funds flow, cash flow, DuPont analysis
Cost Accounting: Preparation of cost sheets, marginal costing, cost-volume-profit analysis, standard costing, variance analysis
Financial Management: Concepts, functions, capital structure, theories, cost of capital, sources, and finance
Budgeting and Budgetary Control: Types, processes, zero-base budgeting
Leverages: Operating, financial, combined, EBIT-EPS analysis, financial breakeven point, indifference level

Organizational Behavior: Significance and theories
Individual Behavior: Personality, perception, values, attitude, learning, motivation
Group Behavior: Group dynamics, team building, leadership, interpersonal behavior, transactional analysis
Organizational Culture and Climate
Work Force Diversity and Cross-cultural organizational behavior
Emotions and Stress Management
Organizational Justice and Whistle Blowing
Human Resource Management: Concept, perspectives, recent trends
Human Resource Planning, recruitment, selection, induction, training, development
Job analysis, job evaluation, compensation management

Value and Returns: Time preference for money, valuation of bonds and shares, risk, and returns
Capital Budgeting: Nature of investment, evaluation, comparison of methods, risk, and uncertainty analysis
Dividend Theories and Determination
Mergers and Acquisitions: Corporate restructuring, value creation, merger negotiations, leveraged buyouts
Portfolio Management: CAPM, APT
Derivatives: Options, payoff, option pricing, forward contracts, future contracts
Working Capital Management: Determinants, cash, inventory, receivables, payables management, factoring
International Financial Management: Foreign exchange market

Strategic Role of Human Resource Management
Competency Mapping & Balanced Scoreboard
Career Planning and Development
Performance Management and Appraisal
Organization Development, Change & OD Interventions
Talent Management & Skill Development
Employee Engagement & Work Life Balance
Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
Trade Union & Collective Bargaining
International Human Resource Management: HR Challenge of International Business, Green HRM

Consumer and Industrial Buying Behavior: Theories and Models of Consumer Behavior
Brand Management: Role of brands, equity, models, developing a branding strategy
Brand Name Decisions, Brand Extensions, and Customer Loyalty
Logistics and Supply Chain Management
Sales Force Management: Design, Managing Sales Force, Personal Selling
Service Marketing: Managing service quality, service strategies, service firms
Customer Relationship Marketing: Relationship building, strategies, values, and processes
Retail Marketing: Recent Trends in India, types of retail outlets
Emerging Trends in Marketing: Concept of e-marketing, direct marketing, digital marketing, green marketing
International Marketing: Entry mode decisions, planning marketing mix for international markets