Entrepreneurship and Market Segmentation Quiz
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Questions and Answers

Which term refers to a person who organizes and operates a business, taking on greater than normal financial risks in order to do so?

  • Entrepreneur (correct)
  • Business owner
  • Target market
  • Market segmentation

    • What does TAM stand for in market segmentation?

  • Target Market
  • Geographic
  • Served Available Marketing
  • Total Available Marketing (correct)

    • Which step of market segmentation involves factors such as age, family income, and gender?

  • Behavioral
  • Psychographic
  • Geographic
  • Demographic (correct)

    • What does SAM stand for in market segmentation?

    <p>Served Available Marketing</p> Signup and view all the answers

    What does a target market refer to?

    <p>A group of people toward whom a firm markets its goods, services, or ideas</p> Signup and view all the answers

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