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Questions and Answers
Which term refers to a person who organizes and operates a business, taking on greater than normal financial risks in order to do so?
Which term refers to a person who organizes and operates a business, taking on greater than normal financial risks in order to do so?
- Entrepreneur (correct)
- Business owner
- Target market
- Market segmentation
What does TAM stand for in market segmentation?
What does TAM stand for in market segmentation?
- Target Market
- Geographic
- Served Available Marketing
- Total Available Marketing (correct)
Which step of market segmentation involves factors such as age, family income, and gender?
Which step of market segmentation involves factors such as age, family income, and gender?
- Behavioral
- Psychographic
- Geographic
- Demographic (correct)
What does SAM stand for in market segmentation?
What does SAM stand for in market segmentation?
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What does a target market refer to?
What does a target market refer to?
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