Entrepreneurship and Brand Equity Quiz

The exclusivity offered by the company for its product

The identity or attachment of a brand to a product

The legal security provided to the product

The premium and reputable value a brand can command in the market (correct)

It makes it easy for the business to trace problems and process orders due to brand identity

It provides legal security to the product exclusivity offered by the company

It creates a corporate image and identity

It reduces harm to company reputation if the brand fails due to its established reputation (correct)

Creating a corporate image and identity

Developing a loyal and profitable group of buyers

All operations necessary to build and nurture a brand into a consumer’s mind for a healthy cash flow stream (correct)

Providing legal security to the product exclusivity offered by the company

<p>Buyers will not change no matter what the others offer because they already put a lot of trust in the brand</p> Signup and view all the answers

<p>The premium and reputable value a brand can command and dictate the competition in the market</p> Signup and view all the answers