Podcast
Questions and Answers
What is the origin of the name 'Glina'?
What is the origin of the name 'Glina'?
- It is a random name chosen from a hat
- It is named after a famous fashion brand
- It is a combination of the founders' initials (correct)
- It is the acronym of a famous quote
What is the purpose of Glina's environmental responsibility?
What is the purpose of Glina's environmental responsibility?
- To promote fast fashion
- To reduce pollution and global warming (correct)
- To increase profits by reducing costs
- To reduce competition in the market
What is Glina's mission?
What is Glina's mission?
- To increase profits by reducing costs
- To become leaders in the fast fashion industry
- To promote luxury fashion
- To reduce contamination and promote eco-friendly practices (correct)
What is Glina's target audience?
What is Glina's target audience?
What is Glina's style?
What is Glina's style?
What is the significance of the two diamonds in Glina's logo?
What is the significance of the two diamonds in Glina's logo?
What is unique about Glina's packaging?
What is unique about Glina's packaging?
What is the goal of Glina's corporate social responsibility?
What is the goal of Glina's corporate social responsibility?
What is the price range of Glina's brand?
What is the price range of Glina's brand?
How does Glina plan to distribute their brand?
How does Glina plan to distribute their brand?
What is the main goal of Glina's marketing strategy?
What is the main goal of Glina's marketing strategy?
What does Glina want to improve through their brand?
What does Glina want to improve through their brand?
What is the negative impact of Glina's actions on their brand?
What is the negative impact of Glina's actions on their brand?
What does Glina plan to use to reduce pollution?
What does Glina plan to use to reduce pollution?
What is the benefit of Glina's brand for customers?
What is the benefit of Glina's brand for customers?
What is the website of Glina's brand?
What is the website of Glina's brand?
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Study Notes
Glina Clothing Brand
- Founded on July 7, 2021, by Gabriela, Liana, and Cristina
- Purpose: to offer good quality clothing at an affordable price range for everyone
Logo and Slogan
- Logo: features the brand name with two diamonds
- Slogan: "Shine Like a Diamond, show off your sparkle"
Corporate Social Responsibility
- Environmental responsibility: reduce pollution and global warming
- Vision: become leaders in sustainable fashion industry, promoting responsible practices
- Mission: reduce contamination through eco-friendly practices
Strategy
- Targeted clients: teenage girls and boys aged 15-25
- Style: combination of casual and dressy clothes
- Price range: mid-price, accessible to everyone
- Distribution: online website and own stores in strategic locations
Marketing and Social Media
- Strategy: create social media content, collaborate with influencers, and offer discounts and promotions
- Website: www.glina.com, easy to use, fast, and safe
Stakeholders and Actions
- Positive impact: reducing global warming and pollution, benefiting the planet and customers
- Negative impact: investing more money for eco-friendly practices
- Main goal: reduce global warming and pollution, improve job quality, and ensure fair wages and safe working conditions
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