16 Questions
What is the origin of the name 'Glina'?
It is a combination of the founders' initials
What is the purpose of Glina's environmental responsibility?
To reduce pollution and global warming
What is Glina's mission?
To reduce contamination and promote eco-friendly practices
What is Glina's target audience?
Teenage girls and boys aged 15 to 25
What is Glina's style?
A combination of casual and dressy clothes
What is the significance of the two diamonds in Glina's logo?
They are related to the slogan 'Shine Like a Diamond'
What is unique about Glina's packaging?
It is made of recycled cardboard
What is the goal of Glina's corporate social responsibility?
To reduce pollution and global warming
What is the price range of Glina's brand?
Mid-price
How does Glina plan to distribute their brand?
Through online website and their own stores
What is the main goal of Glina's marketing strategy?
To have an affordable price for all customers
What does Glina want to improve through their brand?
Job quality
What is the negative impact of Glina's actions on their brand?
Having to invest more money for the cause
What does Glina plan to use to reduce pollution?
Recycled materials
What is the benefit of Glina's brand for customers?
They can buy clothing that is good for the environment
Study Notes
Glina Clothing Brand
- Founded on July 7, 2021, by Gabriela, Liana, and Cristina
- Purpose: to offer good quality clothing at an affordable price range for everyone
Logo and Slogan
- Logo: features the brand name with two diamonds
- Slogan: "Shine Like a Diamond, show off your sparkle"
Corporate Social Responsibility
- Environmental responsibility: reduce pollution and global warming
- Vision: become leaders in sustainable fashion industry, promoting responsible practices
- Mission: reduce contamination through eco-friendly practices
Strategy
- Targeted clients: teenage girls and boys aged 15-25
- Style: combination of casual and dressy clothes
- Price range: mid-price, accessible to everyone
- Distribution: online website and own stores in strategic locations
Marketing and Social Media
- Strategy: create social media content, collaborate with influencers, and offer discounts and promotions
- Website: www.glina.com, easy to use, fast, and safe
Stakeholders and Actions
- Positive impact: reducing global warming and pollution, benefiting the planet and customers
- Negative impact: investing more money for eco-friendly practices
- Main goal: reduce global warming and pollution, improve job quality, and ensure fair wages and safe working conditions
Learn about the history and founders of Glina, a clothing brand established in 2021 with the goal of offering a wide range of clothes and gaining recognition.
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