Podcast
Questions and Answers
Which of these is NOT a functional area typically supported by enterprise software?
Which of these is NOT a functional area typically supported by enterprise software?
What is the primary purpose of a central database in an Enterprise Resource Planning (ERP) system?
What is the primary purpose of a central database in an Enterprise Resource Planning (ERP) system?
What does the acronym ERP stand for?
What does the acronym ERP stand for?
How do enterprise systems contribute to operational excellence?
How do enterprise systems contribute to operational excellence?
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What is the main difference between a traditional business process and a business process mapped to an ERP system?
What is the main difference between a traditional business process and a business process mapped to an ERP system?
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Which of the following best describes the role of configuration tables in an ERP system?
Which of the following best describes the role of configuration tables in an ERP system?
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What is the key benefit of using enterprise systems for businesses?
What is the key benefit of using enterprise systems for businesses?
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Which of the following is NOT a typical element of an enterprise system?
Which of the following is NOT a typical element of an enterprise system?
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What is included in the downstream supply chain?
What is included in the downstream supply chain?
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Which strategy ensures components arrive as needed during production?
Which strategy ensures components arrive as needed during production?
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What does safety stock serve as in the supply chain?
What does safety stock serve as in the supply chain?
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What is a consequence of the bullwhip effect in supply chains?
What is a consequence of the bullwhip effect in supply chains?
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What percentage of operating expenses can inefficiencies potentially waste in a company?
What percentage of operating expenses can inefficiencies potentially waste in a company?
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In the context of supply chain management, what does upstream refer to?
In the context of supply chain management, what does upstream refer to?
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How can inaccurate information impact the supply chain?
How can inaccurate information impact the supply chain?
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Which of the following best describes the role of supply chain management systems?
Which of the following best describes the role of supply chain management systems?
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What is the main purpose of supply chain planning systems?
What is the main purpose of supply chain planning systems?
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Which statement correctly describes the differences in global supply chain issues?
Which statement correctly describes the differences in global supply chain issues?
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What primary advantage does an Internet-driven supply chain offer?
What primary advantage does an Internet-driven supply chain offer?
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What characterizes a pull-based supply chain model?
What characterizes a pull-based supply chain model?
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Which aspect is NOT a function of supply chain execution systems?
Which aspect is NOT a function of supply chain execution systems?
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What is the key difference between push-based and pull-based supply chains as summarized by the slogan?
What is the key difference between push-based and pull-based supply chains as summarized by the slogan?
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Which of the following is a disadvantage of earlier supply chain management systems?
Which of the following is a disadvantage of earlier supply chain management systems?
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What role does the Internet play in managing global supply chains?
What role does the Internet play in managing global supply chains?
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What is one of the primary business values of Supply Chain Management (SCM) systems?
What is one of the primary business values of Supply Chain Management (SCM) systems?
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How can Supply Chain Management systems impact a company's profitability?
How can Supply Chain Management systems impact a company's profitability?
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What aspect of customer data do CRM systems primarily focus on?
What aspect of customer data do CRM systems primarily focus on?
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Which of the following is NOT a module typically found in comprehensive CRM software?
Which of the following is NOT a module typically found in comprehensive CRM software?
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What is the focus of the customer relationship management (CRM) systems?
What is the focus of the customer relationship management (CRM) systems?
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Which statement best describes the function of CRM systems?
Which statement best describes the function of CRM systems?
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How do CRM systems utilize customer data?
How do CRM systems utilize customer data?
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Why is it important for a business to reduce supply chain costs?
Why is it important for a business to reduce supply chain costs?
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What is one main benefit of enterprise systems?
What is one main benefit of enterprise systems?
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Which ERP vendor claims to have the largest market share?
Which ERP vendor claims to have the largest market share?
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What does the acronym CRM stand for in the context of ERP systems?
What does the acronym CRM stand for in the context of ERP systems?
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Oracle is notable for which of the following features?
Oracle is notable for which of the following features?
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What is one characteristic of Microsoft's ERP solutions?
What is one characteristic of Microsoft's ERP solutions?
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Which of the following describes Infor’s approach to ERP systems?
Which of the following describes Infor’s approach to ERP systems?
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What does the term 'VAR' refer to in the context of ERP systems?
What does the term 'VAR' refer to in the context of ERP systems?
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What sets SAP apart from other ERP vendors?
What sets SAP apart from other ERP vendors?
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Which feature is associated with increasing the rapid response of enterprise systems?
Which feature is associated with increasing the rapid response of enterprise systems?
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Which vendor is noted for a strong presence in the SMB/mid-market sector?
Which vendor is noted for a strong presence in the SMB/mid-market sector?
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What is a primary benefit of using Analytical CRM?
What is a primary benefit of using Analytical CRM?
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What does the churn rate indicate in customer relationship management?
What does the churn rate indicate in customer relationship management?
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Which of the following is NOT a business value of CRM systems?
Which of the following is NOT a business value of CRM systems?
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Which challenge is commonly faced when implementing enterprise applications?
Which challenge is commonly faced when implementing enterprise applications?
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What is one feature of next-generation enterprise applications?
What is one feature of next-generation enterprise applications?
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Which of the following represents an expense associated with using enterprise applications?
Which of the following represents an expense associated with using enterprise applications?
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Which of the following best describes the purpose of Analytical CRM tools?
Which of the following best describes the purpose of Analytical CRM tools?
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How do cloud-based enterprise applications enhance business operations?
How do cloud-based enterprise applications enhance business operations?
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Flashcards
Enterprise Systems
Enterprise Systems
Integrated software systems that manage and share data across an organization.
ERP Systems
ERP Systems
A suite of integrated software modules and a central database used for core business functions.
Best Practices
Best Practices
Predefined business processes included in enterprise software to encourage efficient operations.
Data Sharing
Data Sharing
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Functional Areas
Functional Areas
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Customization in ERP
Customization in ERP
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Supply Chain Management Systems
Supply Chain Management Systems
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Customer Relationship Management Systems
Customer Relationship Management Systems
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Supply Chain
Supply Chain
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Upstream Supply Chain
Upstream Supply Chain
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Downstream Supply Chain
Downstream Supply Chain
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Just-in-Time Strategy
Just-in-Time Strategy
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Safety Stock
Safety Stock
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Bullwhip Effect
Bullwhip Effect
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Supply Chain Inefficiencies
Supply Chain Inefficiencies
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Internal Supply Chain
Internal Supply Chain
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Business value of SCM
Business value of SCM
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Key benefits of SCM systems
Key benefits of SCM systems
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Impact on inventory levels
Impact on inventory levels
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Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
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Functions of CRM systems
Functions of CRM systems
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Components of CRM software
Components of CRM software
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Partner Relationship Management (PRM)
Partner Relationship Management (PRM)
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Employee Relationship Management (ERM)
Employee Relationship Management (ERM)
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Supply Chain Planning Systems
Supply Chain Planning Systems
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Supply Chain Execution Systems
Supply Chain Execution Systems
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Push-Based Model
Push-Based Model
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Pull-Based Model
Pull-Based Model
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Global Supply Chain Issues
Global Supply Chain Issues
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Internet's Role in Supply Chains
Internet's Role in Supply Chains
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Concurrent Supply Chains
Concurrent Supply Chains
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Digital Logistics Nervous System
Digital Logistics Nervous System
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Business Value of Enterprise Systems
Business Value of Enterprise Systems
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Operational Efficiency
Operational Efficiency
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Firm-wide Information
Firm-wide Information
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Rapid Response to Customers
Rapid Response to Customers
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Analytical Tools
Analytical Tools
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SAP
SAP
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Oracle
Oracle
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Microsoft ERP
Microsoft ERP
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Infor
Infor
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Epicor
Epicor
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Analytical CRM
Analytical CRM
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Customer Data Warehouse
Customer Data Warehouse
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Churn Rate
Churn Rate
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Customer Satisfaction
Customer Satisfaction
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Direct-Marketing Costs
Direct-Marketing Costs
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Salesforce Example
Salesforce Example
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Next-Generation Enterprise Applications
Next-Generation Enterprise Applications
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Enterprise Application Challenges
Enterprise Application Challenges
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Study Notes
Information Systems: Theory & Practice - TU 9
- The topic is Achieving Operational Excellence and Customer Intimacy: Enterprise Applications.
- The presenter is Prof. Dr. Paul Drews.
- The organization is Leuphana University Lüneburg.
Introduction Case Study - Lenzing Group
- Business Challenges: High environmental standards, global operations, inefficient supply chains, and manual processes.
- Management: Establish sustainability goals, promote innovation, select new technologies, and revise supply chain processes.
- Organization: Deploy JDA Sales & Operations Planning.
- Technology: Information systems (for sales, operations, planning, and reducing inefficiencies).
- Business Solutions: Reduce costs, increase sales, and minimize environmental impact.
Learning Objectives
- Understand how enterprise systems help achieve operational excellence.
- Explain how supply chain management systems coordinate planning, production, and logistics with suppliers.
- Describe how customer relationship management systems help firms achieve customer intimacy.
- Identify challenges posed by enterprise applications and how they leverage new technologies.
Agenda
- Enterprise Systems
- Supply Chain Management Systems
- Customer Relationship Management Systems
- Enterprise Applications: Challenges and Opportunities
Enterprise Systems
- Enterprise resource planning (ERP) systems are suites of integrated software modules with a common central database.
- ERP systems gather data from multiple firm divisions for internal business activities. Information input in one process becomes immediately available for other processes.
- ERP systems are a set of integrated software modules with a central database to share data across business processes and functional areas.
How Enterprise Systems Work
- ERP systems integrate finance, accounting, sales, marketing, manufacturing, and human resources into a central database.
Enterprise Systems (Continued)
- Enterprise software is built around predefined business processes reflecting industry best practices including areas in finance, accounting, human resources, manufacturing, and production, and sales and marketing.
- Firms implement these systems by selecting features, mapping business functions to software processes, and using configuration tables for customization.
Business Value of Enterprise Systems
- Increase operational efficiency and provide firm-wide information for decision-making.
- Enable rapid responses to customer requests for information or products.
- Include analytical tools to evaluate organizational performance and improve decision-making.
Prominent Vendors of ERP Systems (Global Top 5)
- Companies present include SAP, Oracle, Microsoft, Infor, and Epicor.
- Specific features and details are provided for each vendor in terms of market share, number of customers served, pricing, technologies utilized, and other specifics.
Supply Chain Management Systems
- Supply Chain: A network of organizations and processes for procuring materials, transforming materials into products, and distributing products.
- Supply Chain Types: Upstream supply chain (firm's suppliers, etc), downstream supply chain (organizations delivering products to customers), and internal supply chain.
- Nike's Supply Chain: A diagram depicting the major units in Nike's supply chain and the flow of information.
Supply Chain Management Systems
- Challenges: Inefficient use can lead to cut in operational costs by 25%. Just-in-time strategy leads to materials arriving as needed. Safety stock is a buffer for lack of flexibility.
- Bullwhip Effect: Inaccurate information amplifies minor fluctuations in demand as the supply chain continues backward toward suppliers.
- Software: Supply chain planning systems, model existing supply chains, enable demand planning, optimize sourcing, establish inventory and transportation levels, supply chain execution systems managing flow to distribution centers, and warehouses.
Supply Chain Management Systems
- Global Issues: Geographical distances, time differences, diverse countries, cultural and legal differences, and technology usage.
- Managing Global Complexity: Internet, Warehouse management, Transportation management, Logistics & outsourcing.
Supply Chain Management Systems (Continued)
- Push-based Model: Schedules products based on best guesses of demand.
- Pull-based Model: Customer orders trigger events in the supply chain and adjust immediately.
- Internet's Impact: Enables moving from sequential to concurrent supply chains.
Customer Relationship Management Systems
- CRM: Capture and integrate customer data from across the enterprise to analyze data. Distribute data across different systems and customer touchpoints. Provide single view of customers.
- Functions**: CRM software packages enable sales force automation, sales prospect to contact information, creating sales quotes, customer service requests, self-service capabilities, marketing campaign information management, capturing prospect and customer data, and tracking marketing mailings or emails.
Customer Relationship Management Systems
- CRM capabilities: Data collection from numerous sources; support for both operational and analytical aspects of CRM (e.g., sales, marketing, service).
- Types of CRM systems: Operational (front-office) CRM systems supporting sales, service, and customer support. Analytical CRM systems based on data warehouses, analyzing customer data using tools like OLAP, data mining, and customer lifetime value (CLTV) analysis.
Customer Relationship Management Systems
- CRM Business Value: Increased customer satisfaction, reduced direct-marketing costs, improved effectiveness of marketing, lower costs, and increased sales revenue.
- Customer Churn Rate: The number of customers who stop using or purchasing from a company.
- Example: Salesforce CRM system with product and pricing options given.
Enterprise Applications
- Challenges: Expensive to implement, long project duration, cost overruns, technology changes, business process changes, organizational learning, switching costs, dependence on vendors, data standardization.
- Next-generation applications: More flexible, web-enabled, integrated with other systems, cloud-based versions, mobile functionality, suitable for small and medium businesses.
Enterprise Applications (cont.)
- Next-generation applications (cont.): incorporate social networking technologies (social CRM), manage social, monitor social media, and conduct business intelligence analytics.
Tasks for the Week
- Actively read chapter 9 including case studies (3-4 hours).
- Watch promotional videos regarding ERP, SCM, and CRM (provided by Moodle).
Contact Information
- Prof. Paul Drews' contact details and university information are provided.
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Description
Test your knowledge on the fundamental concepts of Enterprise Resource Planning (ERP) systems. This quiz covers the roles, benefits, and functionalities supported by enterprise software. Challenge yourself with questions about central databases and business processes mapped to ERP systems.