Enterprise Holdings Strategy Overview
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Questions and Answers

Which factor is NOT a benefit of improved logistics for a company?

  • Cost savings for the company
  • Higher prices for customers (correct)
  • Enhanced customer service
  • Reduction in environmental impact

    • What is a primary goal of the logistic system?

  • Maximize transportation times
  • Increase warehouse storage duration
  • Minimize customer interaction
  • Provide customer service at the least cost (correct)

    • Which distribution type involves moving goods from suppliers to factories?

  • Intermodal distribution
  • Reverse distribution
  • Inbound distribution (correct)
  • Outbound distribution

    • How does logistics influence environmental sustainability?

    <p>By optimizing transportation routes</p> Signup and view all the answers

    What distinguishes distribution centers from storage warehouses?

    <p>Distribution centers move goods efficiently rather than just store them</p> Signup and view all the answers

    Which of the following transportation modes is typically NOT considered intermodal?

    <p>Pipeline and air</p> Signup and view all the answers

    What aspect of logistics can provide companies a competitive advantage?

    <p>Improved customer service or lower prices</p> Signup and view all the answers

    Which logistics function is primarily concerned with the timing of inventory?

    <p>Just-in-time logistics system</p> Signup and view all the answers

    What is a core focus of Third-Party Logistics (3PL) providers?

    <p>To perform all functions required to get a client's product to market</p> Signup and view all the answers

    Which logistic function is NOT typically included in major logistics operations?

    <p>Marketing analysis</p> Signup and view all the answers

    What is the primary goal of logistics management?

    <p>To maximize customer service while minimizing distribution costs</p> Signup and view all the answers

    How can companies achieve logistics harmony among different functions?

    <p>By establishing cross-functional logistics teams</p> Signup and view all the answers

    Why is integrated supply chain management important?

    <p>It enhances cooperation among various organizations in the supply chain.</p> Signup and view all the answers

    What does marketing logistics address in supply chain management?

    <p>Outbound, inbound, and reverse distribution</p> Signup and view all the answers

    What is an essential element of integrated logistics management?

    <p>Creation of permanent logistics committees</p> Signup and view all the answers

    Which factor is largely responsible for cost savings in logistics?

    <p>Efficient information management systems</p> Signup and view all the answers

    What major cost advantage did Enterprise achieve with its off-airport locations?

    <p>Lower property taxes and no airport taxes and fees</p> Signup and view all the answers

    What strategy does Zara employ that allows rapid delivery to stores?

    <p>Small shipments of new merchandise delivered 2-3 times a week</p> Signup and view all the answers

    How does environmental sustainability impact supplier selection?

    <p>It is becoming critical for both performance evaluation and company profits.</p> Signup and view all the answers

    What was the effect of Stonyfield Farm's dedicated truck fleet strategy?

    <p>Cut transportation-related carbon emissions and shipping expenses.</p> Signup and view all the answers

    Which of the following practices helped Walmart reduce carbon emissions?

    <p>Implementing efficient engines and hybrid drive systems.</p> Signup and view all the answers

    What does ESQi stand for in the context of Enterprise's feedback system?

    <p>Enterprise Service Quality index</p> Signup and view all the answers

    What transportation strategy did Con-way adopt to achieve fuel savings?

    <p>Lowering the maximum speed of its trucks.</p> Signup and view all the answers

    What is the key advantage of using a 'home-city market' strategy for Enterprise?

    <p>It enhances customer convenience and reduces operational costs.</p> Signup and view all the answers

    How does Zara maintain a competitive advantage in fashion retail?

    <p>By rapidly adapting to trends and minimizing production time.</p> Signup and view all the answers

    What was one specific environmental improvement performed by SC Johnson?

    <p>Mixing products to maximize trailer load for fewer shipments.</p> Signup and view all the answers

    Study Notes

    Innovation

    • Doing something new or eliminating things that do not add value to the brand

    Attitudes, Values, and Skills

    • Visionary
    • Self-confidence
    • Good communicator with unlimited energy
    • Strong passion
    • Bringing back the glory to God

    Enterprise Holdings: Leaving Car Rental Competitors in the Rear View Mirror

    • Enterprise Holdings: Rent-A-Car, Alamo Rent A Car, National Car Rental
    • Enterprise's success comes from their customer-driven distribution strategy
    • Opened off-airport, neighborhood locations to provide short-term car-replacement rentals
      • This gave them a cost advantage- lower property taxes and no airport taxes and fees
    • "Home-city market" strategy
    • "Pick Enterprise: We’ll Pick You Up" tagline/main value proposition; picking customers up wherever they happen to be and bringing them back to the rental office
    • They expanded into the on-airport market
    • ESQi (Enterprise Service Quality index): they call customers and ask for feedback
    • WeCar: car sharing and hourly rentals, targeting residents who don’t own cars, business commuters, and commuting employees

    Zara: Fast Fashion-Really Fast

    • Inditex: parent company
    • Can take a new fashion concept thru design, manufacturing, and store-shelf placement in as little as two weeks
    • Store managers as trend spotters: patrolling store aisles, reporting real time what’s selling and what’s not selling and talk with customers what they are looking for but not yet finding
    • They also have trend seekers that roam fashion shows and concerts
    • Zara makes its own fabric and produces more than half of its clothes
    • Keeps a low inventory
    • Time between receiving an order at the distribution center to the delivery of goods to a store: 25 hours for EU stores and a max of 48 hours for American & Asian stores
    • Zara stores receive small shipments of new merchandise 2-3 times each week
    • Large number of new fashions delivered in frequent small batches

    Greening the Supply Chain: It’s the Right Thing To Do-And It’s Profitable, Too

    • Environmental sustainability is fast becoming a critical element in supplier selection and performance evaluation
    • Not only good for the world but also for the company: lower costs and higher profits
    • Stonyfield Farm:
      • Small, dedicated truck fleet with a regional multi-stop truckload system
      • Moves more products in fewer trucks
      • Cutting in half the number of miles traveled
      • 40% reduction in transportation-related carbon emissions
      • 8% decrease in shipping expenses
    • SC Johnson:
      • Mixing two products: Ziploc and Windex and hitting the trailer’s maximum weight
      • Fewer shipments
      • Burning 168,000 fewer gallons of diesel fuel (reduce energy consumption)
      • Eliminating 1,882 tons of gh gasses (cut out gh gas emissions)
      • Cost savings
    • Con-way:
      • Lower the maximum speed of its truck
      • Savings of 6 million gallons of fuel per year
      • Emission reduction
    • Safeway:
      • Using cleaner-burning biodiesel fuel
      • Reduce carbon emissions
    • Walmart:
      • Efficient engines and tires, hybrid drive systems, and other technologies, reduce supplier packaging
      • Reduce carbon emissions
      • Less plastic and paper
      • Saving fuel

    Netflix: Disintermediator or Disintermediated?Lesson 5: MARKETING LOGISTICS AND SUPPLY CHAIN MANAGEMENT

    • Marketing Logistics or Physical Distribution- planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption
    • Supply Chain Management- managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
    • Managing the supply chain calls for customer-centered thinking
    • Types of Distribution:
      • Outbound distribution- from the factory to resellers to customer
      • Inbound distribution- from suppliers to factories
      • Reverse distribution- moving broken, unwanted, or excess products returned by consumers or resellers to the company
    • Importance of Logistics
      • Companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices
      • Improved logistics can yield tremendous cost savings to both the company and its customers
      • The explosion in product variety has created a need for improved logistics management
      • Logistics affects the environment and a firm’s environmental sustainability efforts (environmental concerns)

    Goals of the Logistic System

    • Provide a targeted level of customer service at the least cost

    Major Logistics Functions

    • Warehousing:
      • Storage warehouses: store goods for moderate to long periods
      • Distribution Centers: a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible (designed to move goods rather than just store them)
    • Inventory Management
      • Just-in-time logistics system/inventory: new stock arrives exactly when needed
    • Transportation: affects the pricing, delivery performance, and condition for goods
      • Truck, water, pipeline, air, rail, Internet
      • Intermodal Transportation: combining two or more modes of transportation
    • Logistics Information Management: flows of information such as customer transactions, billing, shipment, inventory levels, customer data (capturing, processing, sharing channel info)

    Integrated Logistics Management

    • A logistics concept that emphasizes teamwork—both inside the company and among all the marketing channel organizations—to maximize the performance of the entire distribution system
    • Cross-Functional Teamwork Inside The Company: to harmonize all of the company’s logistics decisions
      • Permanent logistics committees
      • Create supply chain manager positions (product supply managers)
      • Sophisticated, system-wide supply chain management software
    • Third-Party Logistics (3PL): an independent logistics provider that performs any or all of the functions required to get a client’s product to market. Focus and cost savings:
    • To focus on its core business
    • 3PL understands increasingly complex logistics environments

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    Description

    Explore the innovative strategies behind Enterprise Holdings, including their customer-driven distribution model and the 'Home-city market' approach. This quiz covers key concepts like their off-airport service advantages and service quality initiatives. Test your understanding of how these strategies set them apart in the car rental industry.

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