Employee Advocay, Social Media Policies, Crisis Planning, AI

Employee Advocacy Program

• An Employee Advocacy Program aims to increase reach, engagement, website traffic, and sales, while reducing the cost of paid social advertising and recruiting top talent.
• The program involves setting goals, educating and training employees, recognizing and incentivizing them, and tracking and reporting on their participation.

Creating an Employee Advocacy Program

• Set goals based on what you hope to accomplish, such as increasing reach and engagement, website traffic, and sales, and reducing the cost of paid social advertising.
• Educate and train employees on the program, and provide them with the right tools and resources.
• Get leadership involved and provide the right content to drive brand awareness, website traffic, leads, and sales.

Success Factors

• Align the program with the organization's goals and values.
• Provide training and resources to employees.
• Emphasize transparency and authenticity in the program.

Benefits of Employee Advocacy

• Amplify reach and stand out in a crowded marketplace.
• Drive brand awareness, website traffic, leads, and sales.
• Enhance job satisfaction, personal branding, and professional development.

Social Media Policy

• A social media policy outlines how an organization and its employees should conduct themselves online.
• The policy safeguards the organization's reputation and encourages employees to responsibly share the company's message.
• The policy should be a living document, updated regularly.

Benefits of a Social Media Policy

• Protects the company's reputation.
• Helps employees understand how to use social media to promote the brand.
• Creates brand consistency.
• Prevents companies from being held liable for what employees say and do on social media.
• Helps to manage employee conduct.

Social Media Policy Components

• Rules and regulations for employee behavior and conduct online.
• Confidentiality agreements on what information should not be shared on social media.
• Guidelines on potential legal risks and how to properly credit sources.
• Security risk management and education on how to create secure passwords.
• Brand guidelines on tone of voice, hashtag use, and image specifications.
• Roles and responsibilities for social media governance.
• Accountability for employees' online actions.

Crisis Response Plan

• A crisis response plan outlines the steps to take when a crisis occurs.
• The plan should be developed before a crisis occurs and include:
  • A social media crisis team with roles and responsibilities.
  • Up-to-date contact information for critical employees.
  • Guidelines for identifying the type and magnitude of a crisis.
  • Pre-approved messages for code yellow issues.
  • Escalation and approval processes for code red issues.
  • A social media response flowchart.
  • An internal communication plan.
  • A copy of the company social media policy.

Responding to a Social Media Crisis

• Act quickly and respond appropriately.
• Use all means to communicate with the public.
• Never delete a negative comment.
• Validate concerns and be authentic and empathetic.
• Acknowledge the situation and encourage dialogue.
• Don't argue with customers or insult them.
• Turn off scheduled posts during the crisis.

AI and Social Media

• AI can enhance marketing strategies with benefits like:
  • Streamlined marketing strategies.
  • Time and cost savings.
  • Advanced audience targeting.
  • Enhanced content curation.
  • Real-time listening.
  • Enhanced customer experience.
  • Data-driven analytics.
  • Sentiment analysis.
  • Competitive analyses.

AR Benefits for Marketers

• Enhanced engagement.
• Amplified reach and awareness.
• Memorable experiences.
• Product visualization.
• Interactive advertising.
• Data collection and analytics.
• Storytelling.
• Competitive advantages.

Important Considerations for AI and AR

• Accuracy and bias in AI.
• Privacy concerns.
• Lack of context in AI.
• Human oversight.
• Relevance and value in AR.
• Seamless experience.
• Brand consistency.
• Data privacy in AR.
• Measuring success in AR.