Employee Advocay, Social Media Policies, Crisis Planning, AI
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Questions and Answers

What must employees do if they mention Target goods or services?

  • Promote products without disclosure
  • Keep it confidential
  • Share proprietary information
  • Disclose that they are a Target team member (correct)

    • According to the code of ethics mentioned, what are employees prohibited from doing?

  • Sharing proprietary information
  • Making discriminatory remarks
  • Speaking on behalf of Target
  • All of the above (correct)

    • What should be included in a social media crisis response plan?

  • Pre-approved messages for code red issues
  • Approval processes for positive issues
  • Up-to-date contact information for personal use
  • Guidelines for identifying the type and magnitude of a crisis (correct)

    • How should companies respond during a social media crisis according to the text?

    <p>Acknowledge the situation and encourage dialogue</p> Signup and view all the answers

    What should a well-crafted social media policy include?

    <p>All of the above</p> Signup and view all the answers

    Which generation has embraced virtual personalities according to the text?

    <p><strong>Generation Z</strong></p> Signup and view all the answers

    AI Benefits to Marketers include all of the following EXCEPT:

    <p><strong>Manual Data Entry</strong></p> Signup and view all the answers

    What is an important consideration related to Artificial Intelligence (AI) discussed in the text?

    <p>Accuracy</p> Signup and view all the answers

    What is an important consideration related to Augmented Reality (AR) for marketers according to the text?

    <p>Enhanced Engagement</p> Signup and view all the answers

    What should companies focus on when tailoring a social media policy?

    <p><strong>Tailoring</strong> it to their organization's unique needs</p> Signup and view all the answers

    What is the primary focus of Employee Advocacy?

    <p>Promoting products on social media</p> Signup and view all the answers

    What is a driver for employees to participate in advocacy programs?

    <p>To be recognized among peers and enhance career growth</p> Signup and view all the answers

    What is one of the Employee Advocacy benefits for employees mentioned in the text?

    <p>Thought Leadership opportunities</p> Signup and view all the answers

    Which of the following is NOT mentioned as a benefit of Employee Advocacy?

    <p>Enhanced personal relationships within the company</p> Signup and view all the answers

    What is one of the business drivers for Employee Advocacy mentioned in the text?

    <p>To drive understanding and brand health of the organization</p> Signup and view all the answers

    Which of the following is a common reason employees participate in advocacy programs?

    <p>To be rewarded or recognized for sharing content</p> Signup and view all the answers

    What is a key element in creating an Employee Advocacy Program according to the text?

    <p>Establish an Advocacy Team to run and promote the program</p> Signup and view all the answers

    What is one of the benefits of Employee Advocacy mentioned in the text for the company itself?

    <p>Engaging employees more deeply in the company's mission and work</p> Signup and view all the answers

    What does AI Employee Advocacy involve according to the text?

    <p>Promoting products using artificial intelligence technology</p> Signup and view all the answers

    Why do employees defend their company during a crisis according to the text?

    <p>To show support for their employer and its mission</p> Signup and view all the answers

    What is one of the goals companies aim to accomplish by creating an Employee Advocacy Program?

    <p>Enhance website traffic from social media</p> Signup and view all the answers

    What is emphasized as a success factor when creating an Employee Advocacy Program?

    <p>Providing training and resources</p> Signup and view all the answers

    Why is having a social media policy important for organizations?

    <p>To safeguard the brand's reputation</p> Signup and view all the answers

    What does a social media policy NOT typically include?

    <p>Sharing personal opinions of employees</p> Signup and view all the answers

    Why is it important for organizations to define roles and responsibilities in their social media policy?

    <p>To determine who is responsible for specific governance tasks</p> Signup and view all the answers

    Which of the following is NOT a benefit of having a social media policy?

    <p>Creating brand inconsistency</p> Signup and view all the answers

    In what way does Target expect its employees to behave when posting on social media?

    <p>Post responsibly and state their opinions are personal</p> Signup and view all the answers

    Study Notes

    Employee Advocacy Program

    • An Employee Advocacy Program aims to increase reach, engagement, website traffic, and sales, while reducing the cost of paid social advertising and recruiting top talent.
    • The program involves setting goals, educating and training employees, recognizing and incentivizing them, and tracking and reporting on their participation.

    Creating an Employee Advocacy Program

    • Set goals based on what you hope to accomplish, such as increasing reach and engagement, website traffic, and sales, and reducing the cost of paid social advertising.
    • Educate and train employees on the program, and provide them with the right tools and resources.
    • Get leadership involved and provide the right content to drive brand awareness, website traffic, leads, and sales.

    Success Factors

    • Align the program with the organization's goals and values.
    • Provide training and resources to employees.
    • Emphasize transparency and authenticity in the program.

    Benefits of Employee Advocacy

    • Amplify reach and stand out in a crowded marketplace.
    • Drive brand awareness, website traffic, leads, and sales.
    • Enhance job satisfaction, personal branding, and professional development.

    Social Media Policy

    • A social media policy outlines how an organization and its employees should conduct themselves online.
    • The policy safeguards the organization's reputation and encourages employees to responsibly share the company's message.
    • The policy should be a living document, updated regularly.

    Benefits of a Social Media Policy

    • Protects the company's reputation.
    • Helps employees understand how to use social media to promote the brand.
    • Creates brand consistency.
    • Prevents companies from being held liable for what employees say and do on social media.
    • Helps to manage employee conduct.

    Social Media Policy Components

    • Rules and regulations for employee behavior and conduct online.
    • Confidentiality agreements on what information should not be shared on social media.
    • Guidelines on potential legal risks and how to properly credit sources.
    • Security risk management and education on how to create secure passwords.
    • Brand guidelines on tone of voice, hashtag use, and image specifications.
    • Roles and responsibilities for social media governance.
    • Accountability for employees' online actions.

    Crisis Response Plan

    • A crisis response plan outlines the steps to take when a crisis occurs.
    • The plan should be developed before a crisis occurs and include:
      • A social media crisis team with roles and responsibilities.
      • Up-to-date contact information for critical employees.
      • Guidelines for identifying the type and magnitude of a crisis.
      • Pre-approved messages for code yellow issues.
      • Escalation and approval processes for code red issues.
      • A social media response flowchart.
      • An internal communication plan.
      • A copy of the company social media policy.

    Responding to a Social Media Crisis

    • Act quickly and respond appropriately.
    • Use all means to communicate with the public.
    • Never delete a negative comment.
    • Validate concerns and be authentic and empathetic.
    • Acknowledge the situation and encourage dialogue.
    • Don't argue with customers or insult them.
    • Turn off scheduled posts during the crisis.

    AI and Social Media

    • AI can enhance marketing strategies with benefits like:
      • Streamlined marketing strategies.
      • Time and cost savings.
      • Advanced audience targeting.
      • Enhanced content curation.
      • Real-time listening.
      • Enhanced customer experience.
      • Data-driven analytics.
      • Sentiment analysis.
      • Competitive analyses.

    AR Benefits for Marketers

    • Enhanced engagement.
    • Amplified reach and awareness.
    • Memorable experiences.
    • Product visualization.
    • Interactive advertising.
    • Data collection and analytics.
    • Storytelling.
    • Competitive advantages.

    Important Considerations for AI and AR

    • Accuracy and bias in AI.
    • Privacy concerns.
    • Lack of context in AI.
    • Human oversight.
    • Relevance and value in AR.
    • Seamless experience.
    • Brand consistency.
    • Data privacy in AR.
    • Measuring success in AR.

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    Description

    Learn about Employee Advocacy, Social Media Policies, Crisis Planning, and the benefits of AI Employee Advocacy. Understand how employees can promote their company on social media networks and the advantages of engaging employees in brand promotion.

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