Empirical Marketing (FEB12018X) Quiz
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Questions and Answers

Which aspect is considered as a driver of adoption when explaining new offerings' diffusion rates?

  • Customer demographics
  • Psychology (correct)
  • Competition levels
  • Market saturation
  • What is the main reason why companies often find it challenging to invest in disruptive innovations?

  • Higher profit margins in sustaining innovations (correct)
  • Strong customer demand for disruptive innovations
  • Lack of growth targets
  • Insufficient technological expertise
  • How does competition impact companies regarding disruptive innovations?

  • Facilitates customer acquisition
  • Leads to market saturation
  • Promotes undersupplying performance (correct)
  • Encourages investment in disruptive technologies
  • What strategy is suggested to help companies navigate the challenge of investing in disruptive innovations?

    <p>Set up an autonomous organization dedicated to disruptive innovations</p> Signup and view all the answers

    In the context of innovation, what does SCA stand for?

    <p>Sustainable Competitive Advantage</p> Signup and view all the answers

    What role does marketing play in the context of innovation?

    <p>Driving adoption rates for new offerings</p> Signup and view all the answers

    What is a crucial factor that biases firms toward larger markets rather than investing in disruptive innovations?

    <p>Growth targets</p> Signup and view all the answers

    What should companies consider when explaining the diffusion rates of new offerings?

    <p>Adoption drivers including people and psychology</p> Signup and view all the answers

    Why do companies need to set up autonomous organizations dedicated to building businesses around disruptive innovations?

    <p>To address challenges in investing in disruptive opportunities</p> Signup and view all the answers

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