9 Questions
Which aspect is considered as a driver of adoption when explaining new offerings' diffusion rates?
Psychology
What is the main reason why companies often find it challenging to invest in disruptive innovations?
Higher profit margins in sustaining innovations
How does competition impact companies regarding disruptive innovations?
Promotes undersupplying performance
What strategy is suggested to help companies navigate the challenge of investing in disruptive innovations?
Set up an autonomous organization dedicated to disruptive innovations
In the context of innovation, what does SCA stand for?
Sustainable Competitive Advantage
What role does marketing play in the context of innovation?
Driving adoption rates for new offerings
What is a crucial factor that biases firms toward larger markets rather than investing in disruptive innovations?
Growth targets
What should companies consider when explaining the diffusion rates of new offerings?
Adoption drivers including people and psychology
Why do companies need to set up autonomous organizations dedicated to building businesses around disruptive innovations?
To address challenges in investing in disruptive opportunities
Test your knowledge on Offering-Based SCA & Innovation with this quiz based on the lecture schedule for Empirical Marketing (FEB12018X) by Radek Karpienko. The quiz covers topics discussed in lectures happening from March 4, 2024, to April 2, 2024.
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