Podcast
Questions and Answers
Which aspect is considered as a driver of adoption when explaining new offerings' diffusion rates?
Which aspect is considered as a driver of adoption when explaining new offerings' diffusion rates?
- Customer demographics
- Psychology (correct)
- Competition levels
- Market saturation
What is the main reason why companies often find it challenging to invest in disruptive innovations?
What is the main reason why companies often find it challenging to invest in disruptive innovations?
- Higher profit margins in sustaining innovations (correct)
- Strong customer demand for disruptive innovations
- Lack of growth targets
- Insufficient technological expertise
How does competition impact companies regarding disruptive innovations?
How does competition impact companies regarding disruptive innovations?
- Facilitates customer acquisition
- Leads to market saturation
- Promotes undersupplying performance (correct)
- Encourages investment in disruptive technologies
What strategy is suggested to help companies navigate the challenge of investing in disruptive innovations?
What strategy is suggested to help companies navigate the challenge of investing in disruptive innovations?
In the context of innovation, what does SCA stand for?
In the context of innovation, what does SCA stand for?
What role does marketing play in the context of innovation?
What role does marketing play in the context of innovation?
What is a crucial factor that biases firms toward larger markets rather than investing in disruptive innovations?
What is a crucial factor that biases firms toward larger markets rather than investing in disruptive innovations?
What should companies consider when explaining the diffusion rates of new offerings?
What should companies consider when explaining the diffusion rates of new offerings?
Why do companies need to set up autonomous organizations dedicated to building businesses around disruptive innovations?
Why do companies need to set up autonomous organizations dedicated to building businesses around disruptive innovations?
