Podcast
Questions and Answers
A Buyer persona is a visual representation of the ______ target, constructed based on research and insights from the empathy map.
A Buyer persona is a visual representation of the ______ target, constructed based on research and insights from the empathy map.
visual
The Eric framework, consisting of four actions, is a tool that helps to better understand the competitive ______.
The Eric framework, consisting of four actions, is a tool that helps to better understand the competitive ______.
environment
When considering elements to increase in intensity, businesses should identify new elements to ______.
When considering elements to increase in intensity, businesses should identify new elements to ______.
create
Opportunities in blue oceans arise by offering entirely innovative elements in a market that may or may not already ______.
Opportunities in blue oceans arise by offering entirely innovative elements in a market that may or may not already ______.
The objectives in blue oceans include finding new market niches and finding new markets by creating a completely new business or creating ______.
The objectives in blue oceans include finding new market niches and finding new markets by creating a completely new business or creating ______.
An elevator pitch should be concise, quick, and ______ to introduce your business model and attract investors.
An elevator pitch should be concise, quick, and ______ to introduce your business model and attract investors.
In structuring an elevator pitch, start with a question that generates ______.
In structuring an elevator pitch, start with a question that generates ______.
The structure of an elevator pitch involves presenting the problem along with a ______.
The structure of an elevator pitch involves presenting the problem along with a ______.
During an elevator pitch, the presenter should discuss the ______ of their product or service.
During an elevator pitch, the presenter should discuss the ______ of their product or service.
Storytelling is a tool used to present projects, intended to catch the attention of the audience by appealing to their ______.
Storytelling is a tool used to present projects, intended to catch the attention of the audience by appealing to their ______.
Flashcards
What is a Empathy Map?
What is a Empathy Map?
A visual tool companies use to better understand clients and develop more effective marketing strategies.
What is the Eric Framework?
What is the Eric Framework?
The framework consisting of four key actions used to improve a company's competitive position and better understand its environment.
What are Blue Oceans?
What are Blue Oceans?
Creating something totally new or different in an existing or new market.
What is a Elevator Pitch?
What is a Elevator Pitch?
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What is Storytelling?
What is Storytelling?
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Study Notes
- Map of empathy is a visual tool that companies use to get to know customers better
- Used and directed efficiently to potential clients
- Buyer persona is a visual representation of the target
- Done through investigations, data, and the empathy map
Analysis of Competence and Market Niches
- Eric Matrix (scheme of 4 actions): a tool that helps to understand the competitive environment better
- Helps to understand strengths and weaknesses
Aspects to consider
- Eliminate to reduce costs
- Reduce in intensity
- Increase in intensity
- Which new elements to create
Blue Oceans
- Blue Oceans involve offering totally innovative elements in a market, existing or not
- Creates own market
- Objectives include finding new market niches or finding new markets
How?
- Completely new business creation
- Creating color (disruptive innovation) in very competitive red oceans
Original tools to present a project or idea
- Elevator pitch is a concise presentation that seeks to introduce a business model
- Aims to get investors to stick to get to explain it better
Structure:
- Start with a question that creates expectations
- Presentation of the problem together with a solution
- Talk about the benefits
- Explain why it has to be done now
- Make a call to action
Storytelling
- Storytelling is a tool for presenting projects capturing the audience's attention
- A way to appeal to their emotions and feelings in an exciting and attractive way
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