Questions and Answers
What is the purpose of emotional appeal in advertising?
To evoke specific feelings in the audience to influence their purchasing decisions
Which of the following best exemplifies emotional appeal in an advertisement?
A heartwarming video of a family reunion to promote a brand of chocolates
How does emotional appeal in advertising differ from rational appeal?
Emotional appeal targets the audience's feelings, while rational appeal focuses on logic and reasoning
What is 'Word Magic' as described in the text?
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How does the text illustrate 'Word Magic'?
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What effect does 'Word Magic' have on the audience?
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What does the term 'Glittering Generality' refer to in advertising?
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Which of the following phrases best exemplifies a 'Glittering Generality'?
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What is an example of a 'Glittering Generality' in relation to food products?
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Which of the following best describes the 'Plain Folks Appeal' in advertising?
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What is the primary purpose of employing the 'Plain Folks Appeal' in advertising?
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How does the 'Plain Folks Appeal' differ from the 'Glittering Generality' technique in advertising?
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What is the Snob Appeal in advertising primarily focused on?
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How does the Snob Appeal differ from the Plain Folks Appeal?
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What impression does Snob Appeal aim to create about the consumers?
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What is the primary purpose of a bandwagon in advertising?
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How does a bandwagon influence the audience?
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What is the main strategy used by ads employing a bandwagon?
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What is the primary characteristic of a testimonial in advertising?
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How does a testimonial differ from a bandwagon approach in advertising?
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What distinguishes a testimonial from the use of 'Word Magic' in advertising?
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What is the primary aim of an ad employing the 'Appeal to Sense of Value'?
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Which of the following best exemplifies an 'Appeal to Sense of Value'?
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How does the 'Appeal to Sense of Value' differ from the 'Snob Appeal'?
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What is the purpose of using sex or romance to sell a product in advertising?
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How does the 'Sex/Romantic Appeal' technique function in advertising?
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What impression do ads using sex or romance to sell products aim to create?
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What is the potential impact of humor in advertising?
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How does humor in advertising affect consumer behavior?
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Why is it important for an ad to make consumers laugh or smile?
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What is the primary aim of an ad employing the 'Transfer' technique?
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How does the 'Transfer' technique in advertising differ from the 'Plain Folks Appeal'?
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What impression does an ad using the 'Transfer' technique aim to create about the product?
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What does 'Card Stacking' refer to in advertising?
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How is 'Card Stacking' similar to stacking the deck in a card game?
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What analogy does the text draw between 'Card Stacking' and a card game?
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