Emergence of Internet & Social Media in India

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Questions and Answers

What is one primary benefit of digital PR?

Improves SEO rankings (correct)

Reduces marketing costs

Increases physical store traffic

Limits brand exposure

Which of the following accurately describes partner marketing?

Two businesses collaborate to reach and convert ideal customers. (correct)

A business sells products solely through its own platform.

A single business runs marketing campaigns targeting multiple customers.

Marketing efforts are conducted without the involvement of other businesses.

Which channel is classified as owned media in Chaffey’s Six Channels?

Pay-per-click (PPC)

Organic search (SEO)

Guest blogging

In-house email/push (correct)

Which of the following is an example of earned media?

Organic social media activity Signup and view all the answers

What is an example of a partner marketing technique?

Affiliate marketing Signup and view all the answers

What is the projected compound annual growth rate of social commerce in India between FY 2020-2025?

55-60% Signup and view all the answers

Which social media platform is identified as the fastest-growing as of 2023?

Instagram Signup and view all the answers

What does the term ‘Digital’ refer to in the context of marketing?

The representation of physical items through binary code Signup and view all the answers

Which of the following is NOT included in the definition of digital technology?

Analog devices Signup and view all the answers

What is a key advantage of using digital technology for marketers?

Enhanced manipulation and automation capabilities Signup and view all the answers

What year did the internet officially launch for public use in India?

1995 Signup and view all the answers

What is the expected market size of social commerce in India by 2025?

$16-20 billion Signup and view all the answers

How have digital technologies affected marketing strategies?

They have reshaped marketing strategies by providing new opportunities. Signup and view all the answers

As of 2024, how many active internet users are projected in India?

820 million Signup and view all the answers

Which of the following describes the role of digital devices in the marketing landscape?

They utilize binary code to operate and enhance marketing efforts. Signup and view all the answers

What initiative was launched on July 1, 2015, to enhance digital accessibility in India?

Digital India Signup and view all the answers

Which company is credited with revolutionizing telecommunications in India with affordable data plans?

Reliance Jio Signup and view all the answers

What percentage of internet penetration was recorded in India as per the latest data?

48.7% Signup and view all the answers

By 2028, smartphone user growth in India is expected to rise to which percentage?

93% Signup and view all the answers

Which countries offer mobile data cheaper than India?

Israel and Italy Signup and view all the answers

What is the expected growth of overall internet users worldwide by 2050?

1.6 billion Signup and view all the answers

What does paid media encompass in digital marketing?

Sponsored ads across different digital channels Signup and view all the answers

Which of the following best describes owned media?

Media channels controlled by the company itself Signup and view all the answers

Which of these statistics related to e-commerce is accurate for 2024?

Retail e-commerce sales are estimated to exceed $6.3 trillion. Signup and view all the answers

What is a significant trend observed in M-commerce as of late 2023?

Smartphones accounted for nearly 80% of all retail website visits. Signup and view all the answers

Which sector contributes to the largest share of online retail sales in the B2C sphere?

Fashion and consumer electronics Signup and view all the answers

What key transformation in retail is attributed to online marketplaces?

Innovative models enhancing traditional e-commerce. Signup and view all the answers

Which company ranks first among the world's leading online marketplaces by market cap?

Uber Signup and view all the answers

What is the primary difference between traditional marketing communication and digital marketing communication?

Digital marketing communication allows for greater interaction. Signup and view all the answers

Earned media is characterized by which of the following?

Organic user-generated content. Signup and view all the answers

According to Dave Chaffey, what is a key goal of digital media channels?

Influencing purchase intent. Signup and view all the answers

Which of the following is NOT considered a digital marketing channel?

Print Media Signup and view all the answers

What is Search Engine Marketing (SEM) primarily focused on?

Enhancing a company’s visibility on search engine results pages. Signup and view all the answers

What is the role of digital marketing communication in relation to traditional media channels?

To facilitate engagement that results in online or offline purchases. Signup and view all the answers

Which of the following is an example of digital marketing communication?

Affiliate marketing. Signup and view all the answers

How does digital marketing communication enhance the marketing strategy?

By fostering dialogue between businesses and consumers. Signup and view all the answers

In the context of digital marketing, what does PPC stand for?

Pay Per Click Signup and view all the answers

Study Notes

The internet first became available to the public in India in 1995 by Videsh Sanchar Nigam Limited (VSNL).
India now has over 820 million active internet users, with a projected increase to 900 million by 2025.
Despite this growth, India's internet penetration is only 48.7%.
In 2028, smartphone users are projected to grow to 93% from 76% in 2022.
India has some of the cheapest mobile data plans globally, with 1 GB costing around $0.04.
The global internet user base is projected to grow to over 1.6 billion by 2050.

Digital India Initiative

The Digital India initiative was launched on July 1, 2015 with the goal of a digitally empowered society and knowledge economy.

Reliance Jio

Reliance Jio launched on September 5, 2016, revolutionized Indian telecommunications by offering cheap or free data, unlimited talk time, and no roaming charges.

76% of social media users have purchased something they saw on social media.
Instagram is the fastest-growing social media platform in 2023.
India's social commerce market is expected to witness a 55-60% annual growth rate between FY 2020-2025, leading to a market expansion from 1.5−2billionto1.5-2 billion to 1.5−2billionto16-20 billion.

Digital Transformation

The term 'Digital' refers to the representation of physical items or phenomena through binary code.

Digital Technology

Digital technology refers to any digital device, system, or resource that uses digital data and processes it electronically.
Digital technology includes computers, smartphones, software applications, the internet, information technology, and emerging technologies like artificial intelligence, machine learning, and blockchain.
The benefits of digital technology include:
- Effective customer engagement
- Enhanced communication
- Increased productivity and efficiency
- Cost reduction
- Data-driven decision-making
- Improved access to information
- Increased global connectivity
- Enhanced learning and accessibility to education
- Effective analytics
- Suitable for all types of businesses

The P-O-E-M Framework

Paid Media includes sponsored ads in various digital marketing channels such as search engines, social media, and websites.
Owned Media encompasses a company's own media channels, such as its official website, social media accounts, and YouTube channel.
Earned Media refers to organic and unpaid user-generated content, such as recommendations and publicity.

Online Marketplaces

Online marketplaces have transformed buying and selling transactions, becoming an indispensable part of global retail.
In 2024, global retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars.
E-commerce accounts for 20.1% of total global retail sales.
Uber, with a market cap exceeding 87 billion U.S. dollars, is the leading online marketplace globally.
Mobile commerce (M-commerce) is rapidly growing, with smartphones accounting for nearly 80% of retail website visits and online orders.
Fashion and consumer electronics are leading e-commerce verticals, contributing to the largest share of online retail sales.

Digital Marketing Communications

Digital marketing communication refers to interactions through digital or electronic media between businesses and consumers.
Digital marketing communication encourages greater interactions and dialogs compared to traditional marketing communication.

Digital Media Channels

Digital media channels are online communication techniques used to achieve marketing goals such as brand awareness, familiarity, favorability, and purchase intent.
Examples of digital media channels include:
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Display Advertising
- Public Relations
- Partner Marketing

Search Engine Marketing (SEM)

SEM is a digital marketing tactic that increases a company's website visibility on search engine results pages (SERPs).
The digital PR strategy improves SEO rankings, increases website traffic, generates leads, boosts sales, and aids in brand building.

Partner Marketing

Partner marketing is a go-to-market tactic where two businesses collaborate to reach and attract ideal customers.
Affiliate marketing is a common partner marketing technique.
Partner marketing involves mutually beneficial collaboration between businesses with shared interests in developing marketing strategies to increase brand awareness and promote products and services to the target audience.

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Description

Explore the evolution of the internet and social media in India, from its public availability in 1995 to the impact of the Digital India initiative. Understand the significance of Reliance Jio in transforming telecommunications and the rapid growth of internet users. This quiz will cover key statistics and trends shaping India's digital landscape.