7 Questions
What is the main purpose of a spam filter in email services?
To protect users from unwanted or harmful content by evaluating emails against certain criteria.
Which factor is NOT considered by spam filters when evaluating emails?
The color scheme of the email template.
Which email authentication method helps to verify that an email is not forged or altered in transit?
DKIM (DomainKeys Identified Mail)
True or False: Having a high delivery rate ensures that your emails will not land in the spam folder.
False
True or False: Using 'no-reply' in the sender's email address is a recommended practice for better engagement.
False
Explain why it is important to warm up a new IP address or domain before sending out mass emails.
Warming up a new IP address or domain involves gradually increasing the volume of emails sent to establish a good sender reputation. This process signals to ISPs that the sender is legitimate and not a source of spam, which can improve email deliverability and ensure a higher inbox placement rate.
Describe the role of content and word triggers in determining email spam status and how an SDR can avoid their negative impact.
Content and word triggers are specific words or phrases that, when detected by spam filters, may categorize an email as spam due to their frequent use in unsolicited emails. An SDR can avoid these triggers by creating personalized, relevant content that speaks directly to the recipient's needs and interests without overusing sales-oriented language or other common spam triggers.
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