Spam and Email Deliverability Test

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What is the main purpose of a spam filter in email services?

To sort emails into categories based on content.

To block all unsolicited emails.

To protect users from unwanted or harmful content by evaluating emails against certain criteria. (correct)

To organize emails based on sender reputation only.

Which factor is NOT considered by spam filters when evaluating emails?

The use of multimedia like images and videos.

The frequency of emails sent by a domain.

The presence of certain trigger words in the content.

The color scheme of the email template. (correct)

Which email authentication method helps to verify that an email is not forged or altered in transit?

SPF (Sender Policy Framework)

DMARC (Domain-based Message Authentication, Reporting & Conformance)

DKIM (DomainKeys Identified Mail) (correct)

rDNS (Reverse Domain Name System)

True or False: Having a high delivery rate ensures that your emails will not land in the spam folder.

False (B) Signup and view all the answers

True or False: Using 'no-reply' in the sender's email address is a recommended practice for better engagement.

False (B) Signup and view all the answers

Explain why it is important to warm up a new IP address or domain before sending out mass emails.

Warming up a new IP address or domain involves gradually increasing the volume of emails sent to establish a good sender reputation. This process signals to ISPs that the sender is legitimate and not a source of spam, which can improve email deliverability and ensure a higher inbox placement rate. Signup and view all the answers

Describe the role of content and word triggers in determining email spam status and how an SDR can avoid their negative impact.

Content and word triggers are specific words or phrases that, when detected by spam filters, may categorize an email as spam due to their frequent use in unsolicited emails. An SDR can avoid these triggers by creating personalized, relevant content that speaks directly to the recipient's needs and interests without overusing sales-oriented language or other common spam triggers. Signup and view all the answers

Spam filter purpose

To prevent unwanted or harmful email content by evaluating emails against specific criteria.

Spam filter evaluation factors

Spam filters consider elements like sender reputation, email content, and subject lines.

DKIM

Email authentication method to verify email authenticity, ensuring it hasn't been altered in transit.