Electric All-Terrain Vehicles Overview

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Questions and Answers

What is the mission of Mud Panther?

To deliver high-performance electric buggies designed for rugged terrains.

How does Mud Panther blend technology with sustainability?

By combining cutting-edge technology with sustainable engineering.

What is the strategic advantage of Mud Panther's production unit location in Guangzhou?

Its strategic location provides a well-defined supply chain ecosystem and access to a skilled workforce.

List two unique selling points of Mud Panther vehicles.

Regenerative braking and GPS navigation. Signup and view all the answers

What innovative feature allows Mud Panther vehicles to be more environmentally friendly?

Regenerative braking. Signup and view all the answers

Who is the CEO of Mud Panther?

Shivedha S. Signup and view all the answers

What service does Mud Panther plan to implement to improve customer experience?

Building an app to address customer needs and feedback. Signup and view all the answers

What is a key opportunity for growth in the electric vehicle market?

Increasing demand for electric vehicles. Signup and view all the answers

What manufacturing components are outsourced according to the provided information?

Dampers, Steering Wheel, Chassis Material, Rack and Pinion, Bolts and Nuts. Signup and view all the answers

Identify one main threat faced by the electric ATV industry.

Aggressive competition. Signup and view all the answers

What is the current capacity of the plant mentioned for electric ATV production?

200 units per year. Signup and view all the answers

What is the purpose of utilizing KANBAN techniques in inventory management?

To effectively handle raw materials and streamline the production line. Signup and view all the answers

Why is the workshop and assembly line set up under the same roof?

To cut down on expenses and establishment costs. Signup and view all the answers

What is a key weakness in the electric ATV production mentioned?

Not enough capacity to produce 4000 units. Signup and view all the answers

List two electrical components manufactured in-house.

Battery Pack, BMS. Signup and view all the answers

What methodologies does the R&D team use for problem-solving and quality improvement?

The R&D team uses Root Cause Analysis (RCA) and Corrective and Preventive Actions (CAPA). Signup and view all the answers

What are the values of TAM, SAM, and SOM in the market discussed?

TAM is $2.9 billion, SAM is $870 million, and SOM is $26.1 million. Signup and view all the answers

How does the dedicated support team utilize the CRM system?

The dedicated support team uses the CRM to organize customer data collected from the app. Signup and view all the answers

What is the primary demand driving the ATV market according to the target audience data?

Nearly 70% of the ATV market is driven by demand from recreational activities and sports enthusiasts. Signup and view all the answers

What type of marketing strategy is mentioned for brand recognition in the SWOT analysis?

Guerrilla Marketing Strategies are mentioned for brand recognition. Signup and view all the answers

What is the purpose of the tutorial videos and manuals provided to customers?

The purpose is to help customers understand the product and enhance the user experience. Signup and view all the answers

What is the strength related to sustainability shared in the SWOT analysis?

The use of electrical energy for creating environmentally friendly vehicles. Signup and view all the answers

What is the closest service station responsible for in the context of customer support?

The closest service station is responsible for timely response and service to customers. Signup and view all the answers

What role does the industrial engineering department play in the context described?

The industrial engineering department increases productivity and reduces lead time between operations. Signup and view all the answers

Why is having a computerized inventory system beneficial for the operations department?

A computerized inventory system automates the reorder point, ensuring timely notifications to the operations department. Signup and view all the answers

What does the cash flow statement typically help a business assess?

A cash flow statement helps assess the liquidity and financial health of a business by tracking cash inflows and outflows. Signup and view all the answers

How does the break-even analysis assist in decision-making for a business?

Break-even analysis helps determine the sales volume needed to cover costs, guiding pricing and sales strategies. Signup and view all the answers

What was the response rate in the market survey conducted?

The response rate in the market survey was 28.6%. Signup and view all the answers

What observation can be made about the competitive pricing of vehicles mentioned in the content?

The major competitors like Polaris price their vehicles at ₹59,00,000, indicating a premium market positioning. Signup and view all the answers

In what year is the expansion stage projected to occur according to the roadmap?

The expansion stage is projected to occur in 2025. Signup and view all the answers

What demographic group was targeted in the market survey conducted?

The survey targeted individuals aged between 18 and 55 years old. Signup and view all the answers

What type of booth is chosen for the SEMA show and what are its dimensions?

An island booth of dimensions 30 feet x 30 feet is chosen. Signup and view all the answers

Name two interactive elements proposed for the booth at SEMA.

VR technology and video walls are proposed as interactive elements. Signup and view all the answers

Describe one purpose of lead capture technology at the trade fair.

It is used to collect leads from interested attendees through methods like QR codes. Signup and view all the answers

What are some risks associated with trade fairs that companies must assess?

Labour disruptions, delivery delays, and catastrophic weather events are some of the risks. Signup and view all the answers

Why is it beneficial to exhibit at SEMA according to the provided content?

Exhibiting at SEMA allows access to over 150,000 attendees and 70,000+ potential buyers. Signup and view all the answers

What percentage of female respondents indicated they would say 'yes' to an all-terrain vehicle?

63% Signup and view all the answers

What are two proposed marketing strategies for the all-terrain vehicle?

Conducting off-roading competitions and utilizing digital marketing. Signup and view all the answers

What is the primary reason for selecting a B2B distribution model?

Quicker market penetration. Signup and view all the answers

How much funding is the company seeking for equity investment?

₹15,00,00,000 for 20% Equity. Signup and view all the answers

What is the current and proposed manufacturing capacity of the plant?

Current capacity is 200 units, proposed capacity is 4000 units. Signup and view all the answers

What mitigation strategy is suggested for supplier operation disruptions?

Supplier diversification. Signup and view all the answers

How does the company plan to use Virtual Reality in its marketing strategy?

By collaborating with top gaming companies to provide an ultimate experience. Signup and view all the answers

What is one advantage mentioned about building a dealer network?

Synergy with core segments. Signup and view all the answers

Study Notes

Company Overview

Company name: Mud Panther
Team ID: 252061
Team name: Velocita Racing
Company description: Creates high-performance electric all-terrain vehicles (e-ATVs) designed for off-road trials. They aim to combine strength and sustainability in their off-road adventures.

About Us

Mud Panther builds high-performance electric all terrain vehicles (e-ATVs) to dominate rugged terrains.
Inspired by panther's power and agility, their machines dominate mud, trails, and rugged terrain with unmatched precision.
They are passionate about blending strength and sustainability to redefine off-road adventures.

Vision

Become one of the global leaders in electric off-road vehicle manufacturers.
Redefine off-road exploration with environmentally conscious solutions.
Foster a community passionate about off-roading.

Mission

Deliver high-performance electric buggies designed for rugged terrains.
Blend cutting-edge technology with sustainable engineering.
Empower adventurers with vehicles embodying strength, agility, and eco-responsibility.

Leadership Team

Director: Dharshini V P
CEO & FM: Shivedha S
R&D and Production head: Puviarasan J
HR Manager: Abinav
Logistics & Supply Chain: Vasanth

Production Unit

Guangzhou, China
Strategic location and connectivity.
Well-defined supply chain ecosystem.
Skilled workforce and industrial expertise.

Products and Services

High-performance electric all terrain vehicles (e-ATVs).

Vehicle Design and Features

All Wheel Drive (AWD)
7KW Electric Motor
80% Regenerative Braking
Fox Shocks

Unique Selling Points

Affordable Cost
Regenerative Breaking
Dual Motor System
Torque Vectoring
Predictive Maintenance
Telematics
GPS Navigation
Fast-Charge, Long-Range Electric Performance

Services

Customer app for feedback and support.
CRM for organized customer data.
Experienced R&D team using methods like RCA and CAPA for problem-solving and quality improvement.
Timely response and service at closest service stations.
Mobile app for complaints and suggestions, and for tutorial videos/manuals.

Market Analysis

Total Available Market (TAM): US $2.9 Billion
Serviceable Available Market (SAM): US $870 Million
Serviceable Obtainable Market (SOM): US $26.1 Million
Target Market: 70% of ATV market driven by recreational activities and sports enthusiasts.
Recreational activities: 40%
Sports: 30%
Utility: 25%
Military: 5%

Competitor Analysis

Kawasaki: 13%
Arctic cat: 3%
Textron: 10%
Honda: 15%
Yamaha: 25%
Polaris: 26%
KTM & Others: 5% and 3%

SWOT Analysis

Strengths: Environmental-friendliness, advanced technology (like VR tech), usage of electrical energy, Guerrilla Marketing Strategies, Media Popularity, Partnerships, and recognized brand name.
Weaknesses: Brand recognition challenges in the beginning stages, Distribution challenges in reaching certain markets, Aggressive competition, High fixed Investment.
Opportunities: Increasing demand for electric vehicles, partnerships with various MNCs.
Threats: High fixed investment, aggressive competition, economic challenges, and limited production capacity.

Manufacturing Planning

In-house: Gearbox, drive shaft, and tabs and supports.
Outsourced: Dampers, steering wheel, chassis material, rack and pinion, bolts and nuts, motor and motor controller, headlights, crash detector, homing beacon, DC-DC converter, and AIR.

Plant Layout and Assembly

Workshop and assembly line for cost efficiency.
15,000 sq ft capacity of 200 units per year
58,000 sq ft attainable capacity of 4000 units per year
Kanban techniques for inventory control.

Project Roadmap and Scheduling

Planning for company expansion, production, sales, and R&D over different periods.

Supply Chain Management

Tair Wang, Fox, Golden Motor, Ketai Industries, Faw, Bosch, BLG Logistics, and Yusen Logistics are suppliers and partners.

Finance Model

Tangible and intangible assets by financial year.
Depreciation as percentage of total assets.
Providing financial statements from past to future years.

Pricing Strategy

Vehicle Assembly Cost- item breakdown by components and cost.
Total Vehicle Cost.

Marketing Strategy

Off-roading competitions and rugged lanes for experience.
Exhibiting at trade fairs.
Collaborating with gaming companies and VR technology.
Leveraging social media platforms for customer feedback.

Distribution Model

B2B model: Focus on core segments, dealer network synergy, after-sales service, quicker market penetration, and product development.

Investment Analysis

Funding requirements: 15,00,00,000 for 20% equity.
Capacity expansion: from 200 to 4000 units.
Automating assembly lines in order to reduce lead time.

Company Valuation

Price-to-Earnings (P/E) Ratio
Enterprise Value-to-EBITDA (EV/EBITDA) Ratio
Enterprise Value-to-Sales (EV/Sales) Ratio:

Return on Investment

ROI for financial time period.
Profit and loss.

Scenario Analysis

Mitigation strategy for unforeseen production issues.
Includes Supplier Diversification, Risk Assessment and contingency Planning, Safety Stock, Technology Integration.

Trade Fair Strategy

SEMA Show
Attendee and buyer counts.
Conversion techniques for lead generation.

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Description

Explore the innovative world of Mud Panther, a leader in high-performance electric all-terrain vehicles (e-ATVs). Discover their mission to combine strength and sustainability while dominating rugged terrains. Learn how they aim to redefine off-road adventures with cutting-edge technology.