Electric All-Terrain Vehicles Overview

Company Overview

• Company name: Mud Panther
• Team ID: 252061
• Team name: Velocita Racing
• Company description: Creates high-performance electric all-terrain vehicles (e-ATVs) designed for off-road trials. They aim to combine strength and sustainability in their off-road adventures.

About Us

• Mud Panther builds high-performance electric all terrain vehicles (e-ATVs) to dominate rugged terrains.
• Inspired by panther's power and agility, their machines dominate mud, trails, and rugged terrain with unmatched precision.
• They are passionate about blending strength and sustainability to redefine off-road adventures.

Vision

• Become one of the global leaders in electric off-road vehicle manufacturers.
• Redefine off-road exploration with environmentally conscious solutions.
• Foster a community passionate about off-roading.

Mission

• Deliver high-performance electric buggies designed for rugged terrains.
• Blend cutting-edge technology with sustainable engineering.
• Empower adventurers with vehicles embodying strength, agility, and eco-responsibility.

Leadership Team

• Director: Dharshini V P
• CEO & FM: Shivedha S
• R&D and Production head: Puviarasan J
• HR Manager: Abinav
• Logistics & Supply Chain: Vasanth

Production Unit

• Guangzhou, China
• Strategic location and connectivity.
• Well-defined supply chain ecosystem.
• Skilled workforce and industrial expertise.

Products and Services

• High-performance electric all terrain vehicles (e-ATVs).

Vehicle Design and Features

• All Wheel Drive (AWD)
• 7KW Electric Motor
• 80% Regenerative Braking
• Fox Shocks

Unique Selling Points

• Affordable Cost
• Regenerative Breaking
• Dual Motor System
• Torque Vectoring
• Predictive Maintenance
• Telematics
• GPS Navigation
• Fast-Charge, Long-Range Electric Performance

Services

• Customer app for feedback and support.
• CRM for organized customer data.
• Experienced R&D team using methods like RCA and CAPA for problem-solving and quality improvement.
• Timely response and service at closest service stations.
• Mobile app for complaints and suggestions, and for tutorial videos/manuals.

Market Analysis

• Total Available Market (TAM): US $2.9 Billion
• Serviceable Available Market (SAM): US $870 Million
• Serviceable Obtainable Market (SOM): US $26.1 Million
• Target Market: 70% of ATV market driven by recreational activities and sports enthusiasts.
• Recreational activities: 40%
• Sports: 30%
• Utility: 25%
• Military: 5%

Competitor Analysis

• Kawasaki: 13%
• Arctic cat: 3%
• Textron: 10%
• Honda: 15%
• Yamaha: 25%
• Polaris: 26%
• KTM & Others: 5% and 3%

SWOT Analysis

• Strengths: Environmental-friendliness, advanced technology (like VR tech), usage of electrical energy, Guerrilla Marketing Strategies, Media Popularity, Partnerships, and recognized brand name.
• Weaknesses: Brand recognition challenges in the beginning stages, Distribution challenges in reaching certain markets, Aggressive competition, High fixed Investment.
• Opportunities: Increasing demand for electric vehicles, partnerships with various MNCs.
• Threats: High fixed investment, aggressive competition, economic challenges, and limited production capacity.

Manufacturing Planning

• In-house: Gearbox, drive shaft, and tabs and supports.
• Outsourced: Dampers, steering wheel, chassis material, rack and pinion, bolts and nuts, motor and motor controller, headlights, crash detector, homing beacon, DC-DC converter, and AIR.

Plant Layout and Assembly

• Workshop and assembly line for cost efficiency.
• 15,000 sq ft capacity of 200 units per year
• 58,000 sq ft attainable capacity of 4000 units per year
• Kanban techniques for inventory control.

Project Roadmap and Scheduling

• Planning for company expansion, production, sales, and R&D over different periods.

Supply Chain Management

• Tair Wang, Fox, Golden Motor, Ketai Industries, Faw, Bosch, BLG Logistics, and Yusen Logistics are suppliers and partners.

Finance Model

• Tangible and intangible assets by financial year.
• Depreciation as percentage of total assets.
• Providing financial statements from past to future years.

Pricing Strategy

• Vehicle Assembly Cost- item breakdown by components and cost.
• Total Vehicle Cost.

Marketing Strategy

• Off-roading competitions and rugged lanes for experience.
• Exhibiting at trade fairs.
• Collaborating with gaming companies and VR technology.
• Leveraging social media platforms for customer feedback.

Distribution Model

• B2B model: Focus on core segments, dealer network synergy, after-sales service, quicker market penetration, and product development.

Investment Analysis

• Funding requirements: 15,00,00,000 for 20% equity.
• Capacity expansion: from 200 to 4000 units.
• Automating assembly lines in order to reduce lead time.

Company Valuation

• Price-to-Earnings (P/E) Ratio
• Enterprise Value-to-EBITDA (EV/EBITDA) Ratio
• Enterprise Value-to-Sales (EV/Sales) Ratio:

Return on Investment

• ROI for financial time period.
• Profit and loss.

Scenario Analysis

• Mitigation strategy for unforeseen production issues.
• Includes Supplier Diversification, Risk Assessment and contingency Planning, Safety Stock, Technology Integration.

Trade Fair Strategy

• SEMA Show
• Attendee and buyer counts.
• Conversion techniques for lead generation.