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ELE CC Content Commerce: The Financial Landscape of Social Media Unit 1 Quiz

10 Questions

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ELE CC Content Commerce: The Financial Landscape of Social Media Unit 1 Quiz

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Questions and Answers

What is the definition of social media, according to Safko and Brake (2009)?

A web-based application for creating and transmitting content

An online space for sharing information, knowledge, and opinions using conversational media (correct)

A platform for buying and selling goods and services

A place where economic agents engage in transactions

What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?

67%

87% (correct)

92%

45%

What was Facebook's total revenue in 2018?

$5,678 million

$16,914 million (correct)

$10,432 million

$22,377 million

What is the main advantage for retailers in using hypertext links on social media?

Reaching more potential customers through numerous connections Signup and view all the answers

How does social media enable collaborative marketing tactics for brands?

By enabling users to jointly create value for brands Signup and view all the answers

What is one of the primary functions of social media as mentioned in the text?

Generating e-word-of-mouth for brands Signup and view all the answers

How does social media expand the reach of most brands according to the text?

By taking advantage of numerous connections Signup and view all the answers

What does the '6C' model of social media encompass?

Content, Community, Commerce, Connection, Collaboration, Conversation Signup and view all the answers

What are some commercial features of social media content?

Users can click to download, view, purchase, and complete commercial activities Signup and view all the answers

How can social media communities benefit companies?

Offering product sales, product awareness, corporate reputation, and brand loyalty Signup and view all the answers