10 Questions
What is the definition of social media, according to Safko and Brake (2009)?
An online space for sharing information, knowledge, and opinions using conversational media
What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?
87%
What was Facebook's total revenue in 2018?
$16,914 million
What is the main advantage for retailers in using hypertext links on social media?
Reaching more potential customers through numerous connections
How does social media enable collaborative marketing tactics for brands?
By enabling users to jointly create value for brands
What is one of the primary functions of social media as mentioned in the text?
Generating e-word-of-mouth for brands
How does social media expand the reach of most brands according to the text?
By taking advantage of numerous connections
What does the '6C' model of social media encompass?
Content, Community, Commerce, Connection, Collaboration, Conversation
What are some commercial features of social media content?
Users can click to download, view, purchase, and complete commercial activities
How can social media communities benefit companies?
Offering product sales, product awareness, corporate reputation, and brand loyalty
Test your knowledge of the financial landscape of social media with this quiz based on Unit 1: An Introduction to Social Media Monetization from ELE CC Content Commerce. The quiz covers topics such as the business value of social media, market definitions, and economic agents.
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