Podcast
Questions and Answers
What is the definition of social media, according to Safko and Brake (2009)?
What is the definition of social media, according to Safko and Brake (2009)?
- A web-based application for creating and transmitting content
- An online space for sharing information, knowledge, and opinions using conversational media (correct)
- A platform for buying and selling goods and services
- A place where economic agents engage in transactions
What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?
What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?
- 67%
- 87% (correct)
- 92%
- 45%
What was Facebook's total revenue in 2018?
What was Facebook's total revenue in 2018?
- $5,678 million
- $16,914 million (correct)
- $10,432 million
- $22,377 million
What is the main advantage for retailers in using hypertext links on social media?
What is the main advantage for retailers in using hypertext links on social media?
How does social media enable collaborative marketing tactics for brands?
How does social media enable collaborative marketing tactics for brands?
What is one of the primary functions of social media as mentioned in the text?
What is one of the primary functions of social media as mentioned in the text?
How does social media expand the reach of most brands according to the text?
How does social media expand the reach of most brands according to the text?
What does the '6C' model of social media encompass?
What does the '6C' model of social media encompass?
What are some commercial features of social media content?
What are some commercial features of social media content?
How can social media communities benefit companies?
How can social media communities benefit companies?
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