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Questions and Answers
What is the definition of social media, according to Safko and Brake (2009)?
What is the definition of social media, according to Safko and Brake (2009)?
- A web-based application for creating and transmitting content
- An online space for sharing information, knowledge, and opinions using conversational media (correct)
- A platform for buying and selling goods and services
- A place where economic agents engage in transactions
What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?
What percentage of shoppers in 2017 revealed that social media plays a role in helping decide what to purchase?
- 67%
- 87% (correct)
- 92%
- 45%
What was Facebook's total revenue in 2018?
What was Facebook's total revenue in 2018?
- $5,678 million
- $16,914 million (correct)
- $10,432 million
- $22,377 million
What is the main advantage for retailers in using hypertext links on social media?
What is the main advantage for retailers in using hypertext links on social media?
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How does social media enable collaborative marketing tactics for brands?
How does social media enable collaborative marketing tactics for brands?
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What is one of the primary functions of social media as mentioned in the text?
What is one of the primary functions of social media as mentioned in the text?
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How does social media expand the reach of most brands according to the text?
How does social media expand the reach of most brands according to the text?
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What does the '6C' model of social media encompass?
What does the '6C' model of social media encompass?
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What are some commercial features of social media content?
What are some commercial features of social media content?
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How can social media communities benefit companies?
How can social media communities benefit companies?
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