Elasticity of Demand Quiz
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Questions and Answers

What is the relationship between volume and price change elasticity?

  • Volume changes inversely with price change elasticity (correct)
  • Volume changes randomly with price change elasticity
  • Volume changes proportionally with price change elasticity
  • Volume changes directly with price change elasticity

In which type of market do small price changes have a large impact on the quantity sold?

  • Elastic markets (correct)
  • Unstable markets
  • Inelastic markets
  • Stable markets

What is the primary implication of a predicted improvement in profitability due to a price reduction?

  • Price reduction will reduce consumer demand
  • Price reduction is likely to be beneficial (correct)
  • Price reduction will lead to bankruptcy
  • Price reduction will increase market share

What is the importance of volume hurdles in pricing decisions?

<p>Volume hurdles are the first check on pricing decisions (C)</p> Signup and view all the answers

Why are fixed costs considered irrelevant for marginal price change decisions?

<p>Fixed costs should be covered through price changes (B)</p> Signup and view all the answers

What does the term 'elasticity of demand' measure?

<p>The changes in volume associated with a price change (B)</p> Signup and view all the answers

What does a high elasticity of demand imply?

<p>Small price cuts result in substantial volume increases. (C)</p> Signup and view all the answers

In inelastic markets, what happens when there is a large change in price?

<p>Quantity sold decreases substantially. (B)</p> Signup and view all the answers

What do inelastic markets favor to improve profitability?

<p>Price increases (D)</p> Signup and view all the answers

Why is brand-level switching easier than category-level switching for consumers?

<p>Category-level switching requires more effort. (D)</p> Signup and view all the answers

What does it mean if the elasticity of demand at the category level is less than that at the brand level?

<p>Customers switch brands readily within a category. (C)</p> Signup and view all the answers

What happens when there is a small elasticity of demand in response to a price increase?

<p>Volume sold remains unchanged. (B)</p> Signup and view all the answers

In an elastic market, a price increase would likely result in:

<p>A decrease in total revenue (A)</p> Signup and view all the answers

Which statement about inelastic markets is true?

<p>Total revenue increases when prices are increased. (D)</p> Signup and view all the answers

If a firm cuts prices below the optimal price, it is likely to:

<p>Decrease profits (C)</p> Signup and view all the answers

What is a primary challenge in using economic price optimization (EPO) models?

<p>Identifying the relevant elasticity of demand (C)</p> Signup and view all the answers

If a firm raises prices above the optimal price, it is likely to:

<p>Decrease profits (B)</p> Signup and view all the answers

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