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Questions and Answers
What is the primary expectation of organizations for public relations efforts?
What is the primary expectation of organizations for public relations efforts?
- Increased sales
- Improved reputation
- Greater opposition
- Stronger support (correct)
What is the main goal of public relations?
What is the main goal of public relations?
- To create activity
- To generate results
- To change the situation (correct)
- To increase ROI
What is an example of a tangible return on investment from public relations?
What is an example of a tangible return on investment from public relations?
- More customers
- Better stakeholder relationships (correct)
- Increased opposition
- Improved attitude
