Public Relations Expectations and ROI Quiz

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Questions and Answers

What is the primary expectation of organizations for public relations efforts?

  • Increased sales
  • Improved reputation
  • Greater opposition
  • Stronger support (correct)

What is the main goal of public relations?

  • To create activity
  • To generate results
  • To change the situation (correct)
  • To increase ROI

What is an example of a tangible return on investment from public relations?

  • More customers
  • Better stakeholder relationships (correct)
  • Increased opposition
  • Improved attitude

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