Effective Communication: An Introduction

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Questions and Answers

Effective managers demonstrate skill in 'reading' situations. What does this entail?

  • Relying solely on quantitative data to make decisions.
  • Prioritizing personal preferences over situational demands.
  • Adopting a rigid management style irrespective of the context.
  • Analyzing and understanding the nuances of a situation to organize or manage it effectively. (correct)

Communication is derived from a Latin term, but what concept did it originally represent?

  • To establish a shared understanding. (correct)
  • To obscure information for strategic advantage.
  • To disseminate information widely, regardless of understanding.
  • To control the flow of information within a group.

Which of the following is the MOST accurate definition of communication?

  • The act of speaking or writing.
  • The process of sending and receiving messages. (correct)
  • The use of complex jargon to impress an audience.
  • The act of conveying a message unilaterally.

What role does 'noise' play in the interactive model of communication?

<p>It can distort the intended message during transmission. (C)</p> Signup and view all the answers

In the communication process, when does the receiver begin to make sense of the message?

<p>Phase 5: Receiver Decodes Message (C)</p> Signup and view all the answers

Which element is LEAST likely to fit in the 'Seven C's of Communication'?

<p>Complex (D)</p> Signup and view all the answers

What primarily defines business communication?

<p>Planning communication to achieve specific organizational goals. (C)</p> Signup and view all the answers

Beyond informing and persuading, what is a crucial purpose of business communication?

<p>To foster a sense of goodwill. (B)</p> Signup and view all the answers

In forming a communication strategy, why is understanding the 'audience' particularly important?

<p>It ensures messages are tailored for maximum impact. (A)</p> Signup and view all the answers

What are the three basic purposes of Business Communication?

<p>To inform, to request or persuade, to build goodwill (D)</p> Signup and view all the answers

What is an 'action objective' in the context of a communicator's goals?

<p>Specific steps taken to achieve broad goals. (D)</p> Signup and view all the answers

What is a communication objective?

<p>A specific result you want to achieve by a specific time (C)</p> Signup and view all the answers

When a communicator adopts the 'TELL' style, what is their primary intention?

<p>To instruct or explain something to facilitate learning. (D)</p> Signup and view all the answers

When attempting to persuade, what style should be adopted?

<p>SELL (D)</p> Signup and view all the answers

Why is credibility crucial for a communicator?

<p>It is the most important factor for achieving communication goals. (A)</p> Signup and view all the answers

Which factor is LEAST related to establish credibility?

<p>Wealth (A)</p> Signup and view all the answers

How can an audience be persuaded?

<p>Logos, Pathos, Ethos (B)</p> Signup and view all the answers

What is the primary risk of NOT analyzing your audience before communicating?

<p>The message will lose its effectiveness. (B)</p> Signup and view all the answers

In the context of persuasive communication, what does 'Logos' represent?

<p>Logical reasoning (A)</p> Signup and view all the answers

What does 'Pathos' refer to?

<p>The reason is emotional (D)</p> Signup and view all the answers

Using a direct approach emphasizes the message how?

<p>Bottom lining the messsage (D)</p> Signup and view all the answers

When emphasizing the message indirectly, this is known as ?

<p>Saving the main idea until the end of the message (D)</p> Signup and view all the answers

Which of the following is an example of silent communication?

<p>Touch, body language, colour (B)</p> Signup and view all the answers

When evaluating which communication channel to use, which considerations are MOST relevant?

<p>Speaking vs Writing (B)</p> Signup and view all the answers

Which is an example of writting?

<p>Fax (B)</p> Signup and view all the answers

What aspect of business communication is MOST impacted by cultural context?

<p>The potential for misunderstandings due to differing norms and values. (B)</p> Signup and view all the answers

Which communication strategy is considered hard to define?

<p>Cultural Strategy (B)</p> Signup and view all the answers

Within organizations, what is the primary FUNCTION of business communication?

<p>To achieve various organizational goals through stakeholder communication. (D)</p> Signup and view all the answers

Name key purposes of Organizational Communication?

<p>All of the above (D)</p> Signup and view all the answers

What characterizes 'formal communication' within an organization?

<p>The structured, official networks for conveying information. (D)</p> Signup and view all the answers

Information that travels from subordinate to supervisor is an example of?

<p>Upward Communication (C)</p> Signup and view all the answers

Outside of the typical channels and protocols for communication, what other form exist?

<p>Informal Communication (A)</p> Signup and view all the answers

Within businesses, informal commmunication can be described as?

<p>Communication that lacks any defined structure. (C)</p> Signup and view all the answers

In what ways does technology have a negative aspect?

<p>Technophobia (C)</p> Signup and view all the answers

Which is an advantage in technology?

<p>Easy access to people (D)</p> Signup and view all the answers

Negative communication is known as?

<p>Grapevine (A)</p> Signup and view all the answers

How has technology influenced communication?

<p>Blurred boundaries of organizational responsibilities (C)</p> Signup and view all the answers

Which is MOST important to keeping people happy?

<p>How to be happy (D)</p> Signup and view all the answers

What are several of the keys to Business Communication?

<p>All of the above (D)</p> Signup and view all the answers

Flashcards

What is Communication?

Sending and receiving messages through speaking or writing.

Seven C's of Communication

Clear, Concise, Coherent, Commanding, Complete, Correct, and Courteous.

Objective of effective communication

To get desired feedback from the audience within a specific time period.

Which of these isn't a C of communication?

Complete, Clever, Coherence, and Correct.

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Business Communication

Planning your communication to achieve what you want.

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Purposes of Business Communication

To inform, to request or persuade, and to build goodwill.

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Five Strategies for Audience Response

Communicator, Audience, Message, Channel (medium), and Culture.

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Communicator's Objective

The communicator's overall goal, including broad, action, and communication objectives.

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Communication Style: TELL

Instructing/explaining; Audience should learn.

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Communication Style: SELL

Persuading; Audience should have a change of mind.

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Communication Style: CONSULT

Give-and-take with your audience while controlling the interaction

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Communication Style: JOIN

Collaborating; you and your audience are working together.

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Factors Affecting Credibility

Rank, Goodwill, Expertise, Image, and Common Ground.

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Types of Audience

Primary, Secondary, Gatekeeper, Opinion Leader, Key Decision Maker.

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Art of Persuasion

Logos (logical), Pathos (emotional), Ethos (ethical).

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Communication Medium

The medium is oral, electronic, telephone, paper-based, image/visual, sound, and silent.

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Communication Channel: Writing

Writing is traditional writing, fax, Email.

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Communication Channel: Speaking

Speaking is Face to face, telephone, Interviews.

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Sources of Cultural Differences

Different countries, regions, industries, organizations, gender, age, ethnic groups, and work groups.

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Importance of Culture Strategy

This is the most difficult to define, and the most important in terms of results.

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Networks of Communication

Formal communication, Informal communication.

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Formal Organizational Communication

Communication with supervisors.

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Diagram of organizational communication

Downward to subordinate, horizontal to coworker.

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Informal Communication (Grapevine)

The informal exchange of information and emotion

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Technology influence on communication

It has influenced ever aspect of business in positive and negative ways.

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Advantages of technology in communication

Less geographical barriers, easy access to people.

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Disadvantages of technology in communication

Technophobia, information overload.

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