32 Questions
Which term is associated with the Triad of Trustworthiness, Authority, and Honesty?
Credibility
To establish credibility, it is important for individuals to demonstrate:
Expertise
Which of the following is crucial for gaining trust from others?
Consistency
What is a key attribute associated with the concept of Authority within the context of likability?
Humility
Which of the following undermines the Triad of Trustworthiness, Authority, and Honesty?
Arrogance
What is a critical element required to establish the Triad of Trustworthiness, Authority, and Honesty?
Integrity
What is a key factor in successful aggression interventions?
Targeting multiple causes collectively
Which type of causes are generally easier to change in aggression interventions?
External causes
Why is it mentioned in the text that aggression problems are best treated in early development?
Aggression is more malleable in early development
What is an example of reducing exposure to external causes of aggression mentioned in the text?
Reducing violent media exposure
Based on the text, what serves as a rule of thumb in treating aggressive behaviors?
Treating aggression problems in early development
Why do successful interventions tend to target multiple causes of aggression?
To increase the chance of success in treatment
Why do marketers dedicate resources to developing an image of honesty?
To gain the trust of consumers and create a mental shortcut for them
How does an established brand name help consumers in a scenario with a high volume of information?
It serves as a signal of safety
In the context of persuasion professionals, what is considered the moral dimension of trustworthiness?
Honesty
What idea did advertising leader Theodore MacManus want to convey in 1910 regarding honesty in products?
The man manufacturing the product is honest, and the product is trustworthy
Why do marketers use an honest image for their products?
To build trust among consumers
How does trustworthiness relate to the importance of an honest image in marketing?
Trustworthiness is the moral aspect of honesty that influences consumer perceptions
What was the outcome when potential customers were asked to 'buy a cookie for a good cause'?
Sales increased to 12 out of 30
What happened when potential customers were given the option to buy cookies for 'Levine House'?
Sales remained at 14 out of 30
Why did the actual details of the cause not seem to matter during the bake sale?
The phrase 'for a good cause' was highly influential
What term refers to the mental shortcuts that enable us to make quick decisions and solve problems efficiently?
Heuristics
What is a common outcome of relying on fixed action patterns and trigger features in decision-making?
Vulnerability to uninvited exploitation
How did the sales change when a locally-recognized charity was associated with the bake sale?
Sales remained at 14 out of 30
Which principle of persuasion involves feeling compelled to repay the favor when someone does something for us?
Reciprocity
Which social norm makes us more likely to conform to the actions of others?
Social Proof
What motivates Westerners to act consistently and agree to subsequent commitments?
Commitment and Consistency
Which concept involves inducing someone to agree to small requests followed by progressively larger ones?
Commitment and Consistency
In the context of persuasion, what principle is based on the idea of equity and fairness?
Reciprocity
Which force mentioned in the text can lead to us changing our behavior to align with what others are doing?
Social Proof
What aspect of persuasion involves inducing someone to agree to small requests first?
Commitment and Consistency
What is the principle that suggests if everyone else is doing something, it must be correct?
Social Proof
Explore the importance of addressing multiple causes of aggression for successful interventions. Discover why interventions targeting external causes are often more effective than those focusing solely on internal causes.
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